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SCOR (comScore) Gross Margin % : 42.40% (As of Dec. 2024)


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What is comScore Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. comScore's Gross Profit for the three months ended in Dec. 2024 was $40.3 Mil. comScore's Revenue for the three months ended in Dec. 2024 was $94.9 Mil. Therefore, comScore's Gross Margin % for the quarter that ended in Dec. 2024 was 42.40%.

Warning Sign:

comScore Inc gross margin has been in long-term decline. The average rate of decline per year is -3.1%.


The historical rank and industry rank for comScore's Gross Margin % or its related term are showing as below:

SCOR' s Gross Margin % Range Over the Past 10 Years
Min: 41.38   Med: 48.94   Max: 58.68
Current: 41.38


During the past 13 years, the highest Gross Margin % of comScore was 58.68%. The lowest was 41.38%. And the median was 48.94%.

SCOR's Gross Margin % is ranked worse than
71.71% of 516 companies
in the Interactive Media industry
Industry Median: 62.185 vs SCOR: 41.38

comScore had a gross margin of 42.40% for the quarter that ended in Dec. 2024 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for comScore was -3.10% per year.


comScore Gross Margin % Historical Data

The historical data trend for comScore's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

comScore Gross Margin % Chart

comScore Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 49.24 44.68 45.46 44.64 41.38

comScore Quarterly Data
Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 47.19 42.32 39.47 41.22 42.40

Competitive Comparison of comScore's Gross Margin %

For the Internet Content & Information subindustry, comScore's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


comScore's Gross Margin % Distribution in the Interactive Media Industry

For the Interactive Media industry and Communication Services sector, comScore's Gross Margin % distribution charts can be found below:

* The bar in red indicates where comScore's Gross Margin % falls into.


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comScore Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

comScore's Gross Margin for the fiscal year that ended in Dec. 2024 is calculated as

Gross Margin % (A: Dec. 2024 )=Gross Profit (A: Dec. 2024 ) / Revenue (A: Dec. 2024 )
=147.3 / 356.047
=(Revenue - Cost of Goods Sold) / Revenue
=(356.047 - 208.708) / 356.047
=41.38 %

comScore's Gross Margin for the quarter that ended in Dec. 2024 is calculated as


Gross Margin % (Q: Dec. 2024 )=Gross Profit (Q: Dec. 2024 ) / Revenue (Q: Dec. 2024 )
=40.3 / 94.936
=(Revenue - Cost of Goods Sold) / Revenue
=(94.936 - 54.683) / 94.936
=42.40 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


comScore  (NAS:SCOR) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

comScore had a gross margin of 42.40% for the quarter that ended in Dec. 2024 => Durable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


comScore Gross Margin % Related Terms

Thank you for viewing the detailed overview of comScore's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.


comScore Business Description

Traded in Other Exchanges
N/A
Address
11950 Democracy Drive, Suite 600, Reston, VA, USA, 20190
comScore Inc is a United States-based information and analytics company that measures advertising, content, and the consumer audiences of each across media platforms. The platforms it measures include televisions, mobile devices, computers, tablets, CTV devices, and movie theaters. The company generates almost all its revenue from the United States, followed by Europe, Latin America, Canada, and other regions. It provides solutions for the automotive, digital media, financial services, pharmaceutical, retail, technology, travel, and other industries.
Executives
Stephen Bagdasarian officer: Chief Commercial Officer 11950 DEMOCRACY DRIVE, STE. 600, RESTON VA 20190
Mary Margaret Curry officer: Chief Accounting Officer C/O COMSCORE, INC., 11950 DEMOCRACY DRIVE, SUITE 600, RESTON VA 20190
Brian J Wendling director 12300 LIBERTY BOULEVARD, ENGLEWOOD CO 80112
Jonathan Carpenter officer: Chief Financial Officer C/O COMSCORE, INC., 11950 DEMOCRACY DRIVE STE. 600, RESTON VA 20190
Martin Edward Patterson director 12300 LIBERTY BOULEVARD, ENGLEWOOD CO 80112-7009
Liberty Broadband Corp director, 10 percent owner 12300 LIBERTY BLVD, ENGLEWOOD CO 80112
William Paul Livek director, officer: President & Exec Vice Chairman P O BOX 18888, PORTLAND OR 97218
David Algranati officer: Chief Innovation Officer 11950 DEMOCRACY DRIVE, SUITE 600, RESTON VA 20190
Leslie Gillin director C/O MOTIVA USA, LLC, 16192 COASTAL HIGHWAY, LEWES DE 19958
Cerberus Capital Management, L.p. director, 10 percent owner 875 THIRD AVENUE, 11TH FLOOR, NEW YORK NY 10022
Christopher T Wilson officer: Chief Revenue Officer 7700 NE AMBASSADOR PLACE, PORTLAND OR 97220
Nana Banerjee director C/O VERISK ANALYTICS, INC., 545 WASHINGTON BOULEVARD, JERSEY CITY NJ 07310
Brent David Rosenthal director C/O WR HUFF ASSET MANAGEMENT, 67 PARK PLACE, MORRISTOWN NJ 07960
Irwin Gotlieb director 11950 DEMOCRACY DRIVE, SUITE 600, RESTON VA 20190
Itzhak Fisher director 767 FIFTH AVE STE 4300, NEW YORK NY 10153