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Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-08-22), Zeta Global Holdings's Beta is 1.5131.
Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.
Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Software - Infrastructure subindustry, Zeta Global Holdings's Beta, along with its competitors' market caps and Beta data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Zeta Global Holdings Beta vs Software Industry
For the Software industry and Technology sector, Zeta Global Holdings's Beta distribution charts can be found below:
* The bar in red indicates where Zeta Global Holdings's Beta falls into.
Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.
Zeta Global Holdings (ZETA) has a Beta of 1.5131 as of Aug. 22, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Zeta Global Holdings and its competitors.
Is Zeta Global Holdings' Beta too high?
Zeta Global Holdings' current Beta is 1.5131. Overall, Zeta Global Holdings has a GF Score™ of 79/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Zeta Global Holdings' Beta compare to RELY and QLYS?
Zeta Global Holdings' Beta of 1.5131 can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for a Software company?
A good Beta depends on the Software industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Zeta Global Holdings and its competitors. Zeta Global Holdings's current Beta is 1.5131. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Zeta Global Holdings stock overvalued right now?
Based on GuruFocus' analysis, Zeta Global Holdings (ZETA) is currently considered Significantly Overvalued. The stock's GF Value™ is $21.25, compared to a current price of $29.07 — trading 36.8% above its estimated fair value. The current Beta is 1.5131. Zeta Global Holdings' overall GF Score™ is 79/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For Zeta Global Holdings (ZETA), the current Beta is 1.5131 as of Aug. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Zeta Global Holdings (ZETA) Overvalued in 2026?
Based on GuruFocus' analysis, Zeta Global Holdings stock appears to be overvalued.
The current stock price of $29.07 is trading 36.8% above its estimated GF Value™ of $21.25.
GuruFocus considers Zeta Global Holdings to be Significantly Overvalued.
Key valuation signals for ZETA:
Beta: 1.5131
GF Value™: $21.25 vs. price of $29.07 (36.8% above fair value)
No single metric tells the full story. See the ZETA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Zeta Global Holdings Corp is an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software. It serves enterprise customers across multiple industries, including financial services, insurance, telecommunications, automotive, travel and hospitality, and retail. Its Zeta Marketing Platform, or ZMP, is an omnichannel marketing platform with identity data at its core. The ZMP can analyze billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing. The company operates in U.S, where it generates maximum revenue and Internationally as well.
79GF Score
Get the complete analysis for ZETA
Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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