ZETA (Zeta Global Holdings) Shares Buyback Ratio %: -5.47 (As of Sep. 09, 2026)

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ZETA Zeta Global Holdings Corp ZETA
75 GF Score
Price $30.60
GF Value $21.39
Valuation Significantly Overvalued
! 6 Warning Signs
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What is Zeta Global Holdings Shares Buyback Ratio %?

Zeta Global Holdings ZETA -0.60% 75 Shares Buyback Ratio % is -5.47 as of Sep. 09, 2026. GuruFocus rates ZETA with a GF Score™ of 75/100 and a GF Value™ of $21.39 (Significantly Overvalued). The stock has 6 warning signs investors should review.

Shares Outstanding (EOP) are shares that have been authorized, issued, and purchased by investors and are held by them.

GuruFocus calculates shares buyback ratio using previous shares outstanding minus the current shares outstanding, and then divides by previous shares outstanding. Zeta Global Holdings's current shares buyback ratio was -5.47%.


Zeta Global Holdings Shares Buyback Ratio % Related Terms


Zeta Global Holdings Shares Buyback Ratio % Historical Data

* Premium members only.

The historical data trend for Zeta Global Holdings's Shares Buyback Ratio % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Zeta Global Holdings Shares Buyback Ratio % Chart

Zeta Global Holdings Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Shares Buyback Ratio %
Get a 7-Day Free Trial -3.24 -4.82 -4.98 -9.00 -3.18

Zeta Global Holdings Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Shares Buyback Ratio % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -0.55 -0.20 -2.94 -1.59 -0.66
ZETA
75GF Score
Zeta Global Holdings Corp ZETA
Shares Buyback Ratio % is just one metric. See GF Score™, valuation, warning signs, and more.
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Zeta Global Holdings Shares Buyback Ratio % Calculation

Zeta Global Holdings's Shares Buyback Ratio for the fiscal year that ended in Dec. 2025 is calculated as

Shares Buyback Ratio=(Shares Outstanding (EOP) (A: Dec. 2024 ) - Shares Outstanding (EOP) (A: Dec. 2025 )) / Shares Outstanding (EOP) (A: Dec. 2024 )
=(237.270 - 244.821) / 237.270
=-3.18%

Zeta Global Holdings's Shares Buyback Ratio for the quarter that ended in Jun. 2026 is calculated as

Shares Buyback Ratio=(Shares Outstanding (EOP) (A: Mar. 2026 ) - Shares Outstanding (EOP) (A: Jun. 2026 )) / Shares Outstanding (EOP) (A: Mar. 2026 )
=(248.703 - 250.353) / 248.703
=-0.66%

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Shares Buyback Ratio % →
What does a Shares Buyback Ratio % of -5.47 mean?
Zeta Global Holdings (ZETA) has a Shares Buyback Ratio % of -5.47 as of Sep. 09, 2026. Share buyback ratio is the percent change of a company's shares outstanding from two periods. View historical data on Zeta Global Holdings and its competitors.
Is Zeta Global Holdings' Shares Buyback Ratio % too high?
Zeta Global Holdings' current Shares Buyback Ratio % is -5.47. Overall, Zeta Global Holdings has a GF Score™ of 75/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Zeta Global Holdings' Shares Buyback Ratio % compare to GTLB and DBX?
Zeta Global Holdings' Shares Buyback Ratio % of -5.47 can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shares Buyback Ratio % for a Software company?
A good Shares Buyback Ratio % depends on the Software industry context. However, Shares Buyback Ratio % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shares Buyback Ratio % mean?
A high Shares Buyback Ratio % can signal that a stock is expensive relative to its fundamentals. Share buyback ratio is the percent change of a company's shares outstanding from two periods. View historical data on Zeta Global Holdings and its competitors. Zeta Global Holdings's current Shares Buyback Ratio % is -5.47. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Zeta Global Holdings stock overvalued right now?
Based on GuruFocus' analysis, Zeta Global Holdings (ZETA) is currently considered Significantly Overvalued. The stock's GF Value™ is $21.39, compared to a current price of $30.60 — trading 43.1% above its estimated fair value. The current Shares Buyback Ratio % is -5.47. Zeta Global Holdings' overall GF Score™ is 75/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shares Buyback Ratio % calculated?
Shares Buyback Ratio % is calculated from a company's financial statements. For Zeta Global Holdings (ZETA), the current Shares Buyback Ratio % is -5.47 as of Sep. 09, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Zeta Global Holdings (ZETA) Overvalued in 2026?

Based on GuruFocus' analysis, Zeta Global Holdings stock appears to be overvalued. The current stock price of $30.60 is trading 43.1% above its estimated GF Value™ of $21.39. GuruFocus considers Zeta Global Holdings to be Significantly Overvalued.

Key valuation signals for ZETA:

  • Shares Buyback Ratio %: -5.47
  • GF Value™: $21.39 vs. price of $30.60 (43.1% above fair value)
  • GF Score™: 75/100 with 6 warning signs

No single metric tells the full story. See the ZETA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Zeta Global Holdings Business Description

Other Exchanges 8EO:GermanyZ1TA34:Brazil
Address 3 Park Avenue, 33rd Floor, New York, NY, USA, 10016
Zeta Global Holdings Corp is an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software. It serves enterprise customers across multiple industries, including financial services, insurance, telecommunications, automotive, travel and hospitality, and retail. Its Zeta Marketing Platform, or ZMP, is an omnichannel marketing platform with identity data at its core. The ZMP can analyze billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing. The company operates in U.S, where it generates maximum revenue and Internationally as well.
75GF Score

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Shares Buyback Ratio % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$30.60
Price
$21.39
GF Value