ZETA (Zeta Global Holdings) 3-Year Share Buyback Ratio: -5.70% (As of Jun. 2026)

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ZETA Zeta Global Holdings Corp ZETA
79 GF Score
Price $29.07
GF Value $21.25
Valuation Significantly Overvalued
! 6 Warning Signs
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What is Zeta Global Holdings 3-Year Share Buyback Ratio?

Zeta Global Holdings ZETA +4.38% 79 3-Year Share Buyback Ratio is -5.70 as of Jun. 2026. GuruFocus rates ZETA with a GF Score™ of 79/100 and a GF Value™ of $21.25 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 2,134 Software companies, Zeta Global Holdings ranks worse than 67.62% on this metric.

Shares Outstanding (EOP) are shares that have been authorized, issued, and purchased by investors and are held by them.

3-Year Share Buyback Ratio measures the average annual proportion of a company's outstanding shares repurchased over the past three years. It is calculated as the annualized percentage change in shares outstanding from three years ago to the current year. A positive ratio may indicate share buybacks over the period, while a zero or negative ratio may reflect no repurchases or potential share issuance. Zeta Global Holdings's current 3-Year Share Buyback Ratio was -5.70%.

The historical rank and industry rank for Zeta Global Holdings's 3-Year Share Buyback Ratio or its related term are showing as below:

ZETA' s 3-Year Share Buyback Ratio Range Over the Past 10 Years
Min: -6.2   Med: -5   Max: -2.7
Current: -5.7

During the past 7 years, Zeta Global Holdings's highest 3-Year Share Buyback Ratio was -2.70%. The lowest was -6.20%. And the median was -5.00%.

ZETA's 3-Year Share Buyback Ratio is ranked worse than
67.62% of 2134 companies
in the Software industry
Industry Median: -1.6 vs ZETA: -5.70

Zeta Global Holdings (NYSE:ZETA) 3-Year Share Buyback Ratio Explanation

A negative number means the company might be issuing new shares. A positive number indicates that the company is buying back shares.


Be Aware

Investors usually like share buybacks. But as pointed by Warren Buffett, only if a company buys back shares at the prices below the stock's intrinsic value, it rewards remaining shareholders. If a company buys its overvalued stocks back, it destroys shareholder value.


Zeta Global Holdings 3-Year Share Buyback Ratio Related Terms


ZETA vs RELY, QLYS, NTSK: 3-Year Share Buyback Ratio Comparison

For the Software - Infrastructure subindustry, Zeta Global Holdings's 3-Year Share Buyback Ratio, along with its competitors' market caps and 3-Year Share Buyback Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Zeta Global Holdings 3-Year Share Buyback Ratio vs Software Industry

For the Software industry and Technology sector, Zeta Global Holdings's 3-Year Share Buyback Ratio distribution charts can be found below:

* The bar in red indicates where Zeta Global Holdings's 3-Year Share Buyback Ratio falls into.


ZETA
79GF Score
Zeta Global Holdings Corp ZETA
3-Year Share Buyback Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Zeta Global Holdings 3-Year Share Buyback Ratio Calculation

This is the annualized percentage change in shares outstanding from three years ago to the current year. The annualized percentage change is calculated with expontential compound based on the latest four years of annual data on Shares Outstanding (EOP).

Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the average dividends per share growth rate.

What does a 3-Year Share Buyback Ratio of -5.70 mean?
Zeta Global Holdings (ZETA) has a 3-Year Share Buyback Ratio of -5.70 as of Jun. 2026. The 3-Year Share Buyback Ratio measures the average annual proportion of a company's outstanding shares repurchased over the past three years. It is calculated as the annualized percentage change in shares outstanding from three years ago to the current year. View historical data for Zeta Global Holdings and its competitors. According to the industry distribution chart, Zeta Global Holdings ranks #1443 out of 2134 companies in the Software industry, placing it in the top 67.6%.
Is Zeta Global Holdings' 3-Year Share Buyback Ratio too high?
Zeta Global Holdings' current 3-Year Share Buyback Ratio is -5.70. Based on the distribution chart, Zeta Global Holdings ranks #1443 out of 2134 companies in the Software industry, which is below the industry midpoint. Overall, Zeta Global Holdings has a GF Score™ of 79/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Zeta Global Holdings' 3-Year Share Buyback Ratio compare to RELY and QLYS?
According to the Software industry distribution chart, Zeta Global Holdings ranks #1443 out of 2134 companies for 3-Year Share Buyback Ratio. This places Zeta Global Holdings in the lower half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-Year Share Buyback Ratio for a Software company?
A good 3-Year Share Buyback Ratio depends on the Software industry context. However, 3-Year Share Buyback Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-Year Share Buyback Ratio mean?
A high 3-Year Share Buyback Ratio can signal that a stock is expensive relative to its fundamentals. The 3-Year Share Buyback Ratio measures the average annual proportion of a company's outstanding shares repurchased over the past three years. It is calculated as the annualized percentage change in shares outstanding from three years ago to the current year. View historical data for Zeta Global Holdings and its competitors. Zeta Global Holdings's current 3-Year Share Buyback Ratio is -5.70. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Zeta Global Holdings stock overvalued right now?
Based on GuruFocus' analysis, Zeta Global Holdings (ZETA) is currently considered Significantly Overvalued. The stock's GF Value™ is $21.25, compared to a current price of $29.07 — trading 36.8% above its estimated fair value. The current 3-Year Share Buyback Ratio is -5.70. Zeta Global Holdings' overall GF Score™ is 79/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-Year Share Buyback Ratio calculated?
3-Year Share Buyback Ratio is calculated from a company's financial statements. For Zeta Global Holdings (ZETA), the current 3-Year Share Buyback Ratio is -5.70 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Zeta Global Holdings (ZETA) Overvalued in 2026?

Based on GuruFocus' analysis, Zeta Global Holdings stock appears to be overvalued. The current stock price of $29.07 is trading 36.8% above its estimated GF Value™ of $21.25. GuruFocus considers Zeta Global Holdings to be Significantly Overvalued.

Key valuation signals for ZETA:

  • 3-Year Share Buyback Ratio: -5.70
  • GF Value™: $21.25 vs. price of $29.07 (36.8% above fair value)
  • GF Score™: 79/100 with 6 warning signs

No single metric tells the full story. See the ZETA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Zeta Global Holdings Business Description

Other Exchanges 8EO:GermanyZ1TA34:Brazil
Address 3 Park Avenue, 33rd Floor, New York, NY, USA, 10016
Zeta Global Holdings Corp is an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software. It serves enterprise customers across multiple industries, including financial services, insurance, telecommunications, automotive, travel and hospitality, and retail. Its Zeta Marketing Platform, or ZMP, is an omnichannel marketing platform with identity data at its core. The ZMP can analyze billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing. The company operates in U.S, where it generates maximum revenue and Internationally as well.
79GF Score

Get the complete analysis for ZETA

3-Year Share Buyback Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$29.07
Price
$21.25
GF Value