Prime Focus London (LSE:PFO) Cash, Cash Equivalents, Marketable Securities : £0.59 Mil (As of Mar. 2013)

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What is Prime Focus London Cash, Cash Equivalents, Marketable Securities?

Prime Focus London's quarterly cash, cash equivalents, marketable securities declined from Mar. 2012 (£1.23 Mil) to Sep. 2012 (£0.17 Mil) but then increased from Sep. 2012 (£0.17 Mil) to Mar. 2013 (£0.59 Mil).

Prime Focus London's annual cash, cash equivalents, marketable securities declined from Mar. 2011 (£1.30 Mil) to Mar. 2012 (£1.23 Mil) and declined from Mar. 2012 (£1.23 Mil) to Mar. 2013 (£0.59 Mil).

Prime Focus London Cash, Cash Equivalents, Marketable Securities Historical Data

The historical data trend for Prime Focus London's Cash, Cash Equivalents, Marketable Securities can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Prime Focus London Cash, Cash Equivalents, Marketable Securities Chart

Prime Focus London Annual Data

Trend

Aug03

Aug04

Aug05

Aug06

Mar08

Mar09

Mar10

Mar11

Mar12

Mar13

Cash, Cash Equivalents, Marketable Securities

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1.50

1.22

1.30

1.23

0.59

Prime Focus London Semi-Annual Data
	Feb03	Aug03	Feb04	Aug04	Feb05	Aug05	Feb06	Aug06	Sep07	Mar08	Sep08	Mar09	Sep09	Mar10	Sep10	Mar11	Sep11	Mar12	Sep12	Mar13
Cash, Cash Equivalents, Marketable Securities	Get a 7-Day Free Trial															1.30	1.61	1.23	0.17	0.59

Prime Focus London Cash, Cash Equivalents, Marketable Securities Calculation

Cash and cash equivalents are the most liquid assets on the balance sheet. Cash equivalents are assets that are readily convertible into cash, such as money market holdings, short-term government bonds or Treasury bills, marketable securities and commercial paper.

Marketable Securities are very liquid securities that can be converted into cash quickly at a reasonable price.

Prime Focus London (LSE:PFO) Cash, Cash Equivalents, Marketable Securities Explanation

Marketable securities are very liquid as they tend to have maturities of less than one year. Furthermore, the rate at which these securities can be bought or sold has little effect on their prices.

A high number means either:

1) The company has competitive advantage generating lots of cash

2) Just sold a business or bonds (not necessarily good)

A low stockpile of cash usually means poor to mediocre economics.

There are 3 ways to create large cash reserve.

1) Sell new bonds or equity to public

2) Sell business or asset

3) It has an ongoing business generating more cash than it burns (usually means durable competitive advantage)

When a company is suffering a short term problem, Buffett looks at cash or marketable securities to see whether it has the financial strength to ride it out.

Important: Lots of cash and marketable securities + little debt = good chance that the business will sail on through tough times.

Test to see what is creating cash by looking at past 7 yrs of balance sheets. This will reveal how the cash was created.

Prime Focus London Cash, Cash Equivalents, Marketable Securities Related Terms

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Prime Focus London (LSE:PFO) Business Description

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Address

Website

http://www.vtrplc.com

Prime Focus London PLC is incorporated and domiciled in England. The company and its subsidiaries are technology based service providers to the media and entertainment industry. It is a part of Prime Focus, providing services to the Film, Broadcast, Commercials, Internet and Media industries. It offers end-to-end solution, from pre-production to final delivery including video and audio post-production, production services and on-set supervision, Digital Intermediate, versioning and adaptation, visual effects and animation.