Prime Focus London (LSE:PFO) Gross-Profit-to-Asset % : 31.92% (As of Mar. 2013)

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What is Prime Focus London Gross-Profit-to-Asset %?

Gross-Profit-to-Asset % is calculated as Gross Profit divided by its average Total Assets over a certain period of time. Prime Focus London's annualized Gross Profit for the quarter that ended in Mar. 2013 was £10.43 Mil. Prime Focus London's average Total Assets over the quarter that ended in Mar. 2013 was £32.66 Mil. Therefore, Prime Focus London's annualized Gross-Profit-to-Asset % for the quarter that ended in Mar. 2013 was 31.92%.

Prime Focus London Gross-Profit-to-Asset % Historical Data

The historical data trend for Prime Focus London's Gross-Profit-to-Asset % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Prime Focus London Gross-Profit-to-Asset % Chart

Prime Focus London Annual Data

Trend

Aug03

Aug04

Aug05

Aug06

Mar08

Mar09

Mar10

Mar11

Mar12

Mar13

Gross-Profit-to-Asset %

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67.79

79.25

62.10

63.15

35.41

Prime Focus London Semi-Annual Data
	Feb03	Aug03	Feb04	Aug04	Feb05	Aug05	Feb06	Aug06	Sep07	Mar08	Sep08	Mar09	Sep09	Mar10	Sep10	Mar11	Sep11	Mar12	Sep12	Mar13
Gross-Profit-to-Asset %	Get a 7-Day Free Trial															36.60	88.76	41.98	39.54	31.92

Competitive Comparison of Prime Focus London's Gross-Profit-to-Asset %

For the Broadcasting subindustry, Prime Focus London's Gross-Profit-to-Asset %, along with its competitors' market caps and Gross-Profit-to-Asset % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Prime Focus London's Gross-Profit-to-Asset % Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Prime Focus London's Gross-Profit-to-Asset % distribution charts can be found below:

* The bar in red indicates where Prime Focus London's Gross-Profit-to-Asset % falls into.

Prime Focus London Gross-Profit-to-Asset % Calculation

Prime Focus London's annualized Gross-Profit-to-Asset % for the fiscal year that ended in Mar. 2013 is calculated as:

Gross-Profit-to-Asset %	=	Gross Profit (A: Mar. 2013 )	/	( (Total Assets (A: Mar. 2012 )	+	Total Assets (A: Mar. 2013 ))	/ count )
	=	13.105	/	( (44.259	+	29.755)	/ 2 )
	=	13.105	/	37.007
	=	35.41 %

Prime Focus London's annualized Gross-Profit-to-Asset % for the quarter that ended in Mar. 2013 is calculated as:

Gross-Profit-to-Asset %	=	Gross Profit (Q: Mar. 2013 )	/	( (Total Assets (Q: Sep. 2012 )	+	Total Assets (Q: Mar. 2013 ))	/ count )
	=	10.426	/	( (35.574	+	29.755)	/ 2 )
	=	10.426	/	32.6645
	=	31.92 %

In the calculation of annual Gross-Profit-to-Asset %, the Gross Profit of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data, the Gross Profit data used here is two times the semi-annual (Mar. 2013) data. Gross-Profit-to-Asset % is displayed in the 30-year financial page.

Prime Focus London Gross-Profit-to-Asset % Related Terms

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Prime Focus London (LSE:PFO) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Prime Focus London PLC (LSE:PFO) » Definitions » Gross-Profit-to-Asset %

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Address

Website

http://www.vtrplc.com

Prime Focus London PLC is incorporated and domiciled in England. The company and its subsidiaries are technology based service providers to the media and entertainment industry. It is a part of Prime Focus, providing services to the Film, Broadcast, Commercials, Internet and Media industries. It offers end-to-end solution, from pre-production to final delivery including video and audio post-production, production services and on-set supervision, Digital Intermediate, versioning and adaptation, visual effects and animation.