Prime Focus London (LSE:PFO) ROCE % : -10.10% (As of Mar. 2013)

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What is Prime Focus London ROCE %?

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Prime Focus London's annualized ROCE % for the quarter that ended in Mar. 2013 was -10.10%.

Prime Focus London ROCE % Historical Data

The historical data trend for Prime Focus London's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Prime Focus London ROCE % Chart

Prime Focus London Annual Data

Trend

Aug03

Aug04

Aug05

Aug06

Mar08

Mar09

Mar10

Mar11

Mar12

Mar13

ROCE %

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-70.28

-2.89

47.83

-11.82

-11.45

Prime Focus London Semi-Annual Data
	Feb03	Aug03	Feb04	Aug04	Feb05	Aug05	Feb06	Aug06	Sep07	Mar08	Sep08	Mar09	Sep09	Mar10	Sep10	Mar11	Sep11	Mar12	Sep12	Mar13
ROCE %	Get a 7-Day Free Trial															26.62	15.12	-37.53	-10.61	-10.10

Prime Focus London ROCE % Calculation

Prime Focus London's annualized ROCE % for the fiscal year that ended in Mar. 2013 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Mar. 2013 )		(A: Mar. 2012 )		(A: Mar. 2013 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Mar. 2013 )		(A: Mar. 2012 )		(A: Mar. 2013 )
	=	-1.028	/	( ( (44.259 - 35.069)	+	(29.755 - 20.982) )	/ 2 )
	=	-1.028	/	( (9.19	+	8.773)	/ 2 )
	=	-1.028	/	8.9815
	=	-11.45 %

Prime Focus London's ROCE % of for the quarter that ended in Mar. 2013 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Mar. 2013 )		(Q: Sep. 2012 )		(Q: Mar. 2013 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Mar. 2013 )		(Q: Sep. 2012 )		(Q: Mar. 2013 )
	=	-0.992	/	( ( (35.574 - 24.703)	+	(29.755 - 20.982) )	/ 2 )
	=	-0.992	/	( ( 10.871	+	8.773 )	/ 2 )
	=	-0.992	/	9.822
	=	-10.10 %

(1) Note: The EBIT data used here is two times the semi-annual (Mar. 2013) EBIT data.

Prime Focus London (LSE:PFO) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

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Prime Focus London Business Description

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GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Prime Focus London PLC (LSE:PFO) » Definitions » ROCE %

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Address

Website

http://www.vtrplc.com

Prime Focus London PLC is incorporated and domiciled in England. The company and its subsidiaries are technology based service providers to the media and entertainment industry. It is a part of Prime Focus, providing services to the Film, Broadcast, Commercials, Internet and Media industries. It offers end-to-end solution, from pre-production to final delivery including video and audio post-production, production services and on-set supervision, Digital Intermediate, versioning and adaptation, visual effects and animation.