Prime Focus London (LSE:PFO) ROA % : -2.74% (As of Mar. 2013)

Prime Focus London ROA % Chart

Prime Focus London Annual Data
	Trend	Aug03	Aug04	Aug05	Aug06	Mar08	Mar09	Mar10	Mar11	Mar12	Mar13
ROA %		Get a 7-Day Free Trial					-31.78	-3.86	12.61	2.59	-0.72

Prime Focus London Semi-Annual Data
	Feb03	Aug03	Feb04	Aug04	Feb05	Aug05	Feb06	Aug06	Sep07	Mar08	Sep08	Mar09	Sep09	Mar10	Sep10	Mar11	Sep11	Mar12	Sep12	Mar13
ROA %	Get a 7-Day Free Trial															6.92	10.37	-3.96	0.92	-2.74

Competitive Comparison of Prime Focus London's ROA %

For the Broadcasting subindustry, Prime Focus London's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Prime Focus London's ROA % Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Prime Focus London's ROA % distribution charts can be found below:

* The bar in red indicates where Prime Focus London's ROA % falls into.

Prime Focus London ROA % Calculation

Prime Focus London's annualized ROA % for the fiscal year that ended in Mar. 2013 is calculated as:

Prime Focus London's annualized ROA % for the quarter that ended in Mar. 2013 is calculated as:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data, the Net Income data used here is two times the semi-annual (Mar. 2013) net income data. ROA % is displayed in the 30-year financial page.

Prime Focus London  (LSE:PFO) ROA % Explanation

ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A bank’s ROA % is typically well under 2%.

Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:

Note: The Net Income data used here is two times the semi-annual (Mar. 2013) net income data. The Revenue data used here is two times the semi-annual (Mar. 2013) revenue data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Be Aware

Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).

Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.

E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.

Prime Focus London ROA % Related Terms

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Prime Focus London (LSE:PFO) Business Description