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What is Cyber Media Research & Services Current Ratio?
Cyber Media Research & ServicesNSE:CMRSL 80 Current Ratio is 1.57 as of Mar. 2026, which is 4% above its 10-year median of 1.51. GuruFocus rates NSE:CMRSL with a GF Score™ of 80/100 and a GF Value™ of ₹122.97 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 1,024 Media - Diversified companies, Cyber Media Research & Services ranks worse than 50.2% on this metric.
Cyber Media Research & Services (NSE:CMRSL) Current Ratio Explanation
The current ratio can give a sense of the efficiency of a company's operating cycle or its ability to turn its product into cash. Companies that have trouble getting paid on their receivables or have long inventory turnover can run into liquidity problems because they are unable to alleviate their obligations. Because business operations differ in each industry, it is always more useful to compare companies within the same industry.
Acceptable current ratios vary from industry to industry and are generally between 1 and 3 for healthy businesses.
The higher the current ratio, the more capable the company is of paying its obligations. A ratio under 1 suggests that the company would be unable to pay off its obligations if they came due at that point. While this shows the company is not in good financial health, it does not necessarily mean that it will go bankrupt - as there are many ways to access financing - but it is definitely not a good sign.
If all other things were equal, a creditor, who is expecting to be paid in the next 12 months, would consider a high current ratio to be better than a low current ratio, because a high current ratio means that the company is more likely to meet its liabilities which fall due in the next 12 months.
Cyber Media Research & Services Current Ratio Related Terms
Cyber Media Research & Services Current Ratio Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Cyber Media Research & Services Current Ratio Chart
NSE:CMRSL vs APP, OMC, TTD: Current Ratio Comparison
For the Advertising Agencies subindustry, Cyber Media Research & Services's Current Ratio, along with its competitors' market caps and Current Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cyber Media Research & Services Current Ratio vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Cyber Media Research & Services's Current Ratio distribution charts can be found below:
* The bar in red indicates where Cyber Media Research & Services's Current Ratio falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Cyber Media Research & Services (NSE:CMRSL) has a Current Ratio of 1.57 as of Mar. 2026. This is near median its historical median of 1.51. Over the past decade, Cyber Media Research & Services' Current Ratio has ranged from 1.07 to 1.66. According to the industry distribution chart, Cyber Media Research & Services ranks #514 out of 1024 companies in the Media - Diversified industry, placing it in the top 50.2%.
Is Cyber Media Research & Services' Current Ratio too high?
Cyber Media Research & Services' current Current Ratio of 1.57 is near median its 10-year median of 1.51. Over the past 10 years, this metric has ranged from a low of 1.07 to a high of 1.66. The Media - Diversified industry median Current Ratio is 1.58. Cyber Media Research & Services' value of 1.57 is 0.6% below this industry median. Based on the distribution chart, Cyber Media Research & Services ranks #514 out of 1024 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Cyber Media Research & Services has a GF Score™ of 80/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Cyber Media Research & Services' Current Ratio compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Cyber Media Research & Services ranks #514 out of 1024 companies for Current Ratio. This places Cyber Media Research & Services in the lower half of its industry. The industry median Current Ratio is 1.58. Cyber Media Research & Services' value of 1.57 is 0.6% below this benchmark. Historically, Cyber Media Research & Services' own Current Ratio has ranged from 1.07 to 1.66 over the past decade. While the company's 10-year median is 1.51 vs. the industry median of 1.58, Cyber Media Research & Services has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Current Ratio for a Media - Diversified company?
The median Current Ratio among Media - Diversified companies is 1.58, based on 1,024 companies in the industry. Companies in the top quartile (top 25%) have a Current Ratio significantly above this median, while those in the bottom quartile fall well below. However, Current Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Cyber Media Research & Services's current Current Ratio of 1.57 is 0.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Current Ratio mean?
A high Current Ratio can signal that a stock is expensive relative to its fundamentals. For the Media - Diversified industry, the median Current Ratio is 1.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Cyber Media Research & Services's current Current Ratio is 1.57, which is near median its own 10-year median of 1.51. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cyber Media Research & Services stock overvalued right now?
Based on GuruFocus' analysis, Cyber Media Research & Services (NSE:CMRSL) is currently considered Significantly Undervalued. The stock's GF Value™ is ₹122.97, compared to a current price of ₹66.55 — trading 45.9% below its estimated fair value. The current Current Ratio is 1.57, which is near median its 10-year median of 1.51 and 0.6% below the Media - Diversified industry median of 1.58. Cyber Media Research & Services' overall GF Score™ is 80/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Current Ratio calculated?
Current Ratio is calculated from a company's financial statements. For Cyber Media Research & Services (NSE:CMRSL), the current Current Ratio is 1.57 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cyber Media Research & Services (NSE:CMRSL) Overvalued in 2026?
Based on GuruFocus' analysis, Cyber Media Research & Services stock appears to be undervalued.
The current stock price of ₹66.55 is trading 45.9% below its estimated GF Value™ of ₹122.97.
GuruFocus considers Cyber Media Research & Services to be Significantly Undervalued.
Key valuation signals for NSE:CMRSL:
Current Ratio: 1.57 (near median its 10-year median of 1.51)
GF Value™: ₹122.97 vs. price of ₹66.55 (45.9% below fair value)
Industry Position: 0.6% below the Media - Diversified median (#514 of 1024)
No single metric tells the full story. See the NSE:CMRSL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cyber Media Research & Services Ltd is mainly engaged in Media Business. It carries out market research and management consultancy activities such as Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics. The group derives revenue from India and Outside India. The company generates revenue from Digital Service Income, Events Income, Research & Survey Income, and Other Operating Income. It operates majorly in the market research and management consultancy business segment. Geographically, it derives revenue from India, and also has its presence Outside India.
80GF Score
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