Cyber Media Research & Services (NSE:CMRSL) Beneish M-Score: -1.95 (As of Jun. 28, 2026)


NSE:CMRSL Cyber Media Research & Services Ltd NSE:CMRSL
85 GF Score
Price ₹68.25
GF Value ₹121.28
Valuation Significantly Undervalued
! 4 Warning Signs
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What is Cyber Media Research & Services Beneish M-Score?

Cyber Media Research & Services NSE:CMRSL +0.37% 85 Beneish M-Score is -1.95 as of Jun. 28, 2026. GuruFocus rates NSE:CMRSL with a GF Score™ of 85/100 and a GF Value™ of ₹121.28 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 983 Media - Diversified companies, Cyber Media Research & Services ranks worse than 79.55% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -1.95 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Cyber Media Research & Services's Beneish M-Score or its related term are showing as below:

NSE:CMRSL' s Beneish M-Score Range Over the Past 10 Years
Min: -3.14   Med: -1.96   Max: -0.87
Current: -1.95

During the past 8 years, the highest Beneish M-Score of Cyber Media Research & Services was -0.87. The lowest was -3.14. And the median was -1.96.


Cyber Media Research & Services Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Cyber Media Research & Services's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Cyber Media Research & Services Beneish M-Score Chart

Cyber Media Research & Services Annual Data
Trend Mar19 Mar20 Mar21 Mar22 Mar23 Mar24 Mar25 Mar26
Beneish M-Score
Get a 7-Day Free Trial -1.97 -1.67 -0.87 -2.29 -1.95

Cyber Media Research & Services Quarterly Data
Mar20 Mar21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -2.29 0.00 0.00 0.00 -1.95

NSE:CMRSL vs APP, OMC, TTD: Beneish M-Score Comparison

For the Advertising Agencies subindustry, Cyber Media Research & Services's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Cyber Media Research & Services Beneish M-Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Cyber Media Research & Services's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Cyber Media Research & Services's Beneish M-Score falls into.


NSE:CMRSL
85GF Score
Cyber Media Research & Services Ltd NSE:CMRSL
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Cyber Media Research & Services Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Cyber Media Research & Services for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 1.0637+0.528 * 0.8118+0.404 * 0.9038+0.892 * 1.2105+0.115 * 1.2299
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 0+4.679 * 0.047239-0.327 * 0.9847
=-1.95

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Mar26) TTM:Last Year (Mar25) TTM:
Total Receivables was ₹348.6 Mil.
Revenue was ₹908.2 Mil.
Gross Profit was ₹73.5 Mil.
Total Current Assets was ₹396.1 Mil.
Total Assets was ₹508.4 Mil.
Property, Plant and Equipment(Net PPE) was ₹5.0 Mil.
Depreciation, Depletion and Amortization(DDA) was ₹0.9 Mil.
Selling, General, & Admin. Expense(SGA) was ₹0.0 Mil.
Total Current Liabilities was ₹251.6 Mil.
Long-Term Debt & Capital Lease Obligation was ₹44.1 Mil.
Net Income was ₹34.8 Mil.
Gross Profit was ₹0.0 Mil.
Cash Flow from Operations was ₹10.8 Mil.
Total Receivables was ₹270.8 Mil.
Revenue was ₹750.3 Mil.
Gross Profit was ₹49.3 Mil.
Total Current Assets was ₹331.2 Mil.
Total Assets was ₹437.0 Mil.
Property, Plant and Equipment(Net PPE) was ₹3.8 Mil.
Depreciation, Depletion and Amortization(DDA) was ₹0.9 Mil.
Selling, General, & Admin. Expense(SGA) was ₹12.0 Mil.
Total Current Liabilities was ₹207.6 Mil.
Long-Term Debt & Capital Lease Obligation was ₹50.5 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(348.631 / 908.185) / (270.77 / 750.263)
=0.383877 / 0.3609
=1.0637

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(49.276 / 750.263) / (73.479 / 908.185)
=0.065678 / 0.080908
=0.8118

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (396.136 + 4.983) / 508.353) / (1 - (331.229 + 3.776) / 436.992)
=0.210944 / 0.233384
=0.9038

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=908.185 / 750.263
=1.2105

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(0.869 / (0.869 + 3.776)) / (0.894 / (0.894 + 4.983))
=0.187083 / 0.152118
=1.2299

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(0 / 908.185) / (12.006 / 750.263)
=0 / 0.016002
=0

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((44.058 + 251.59) / 508.353) / ((50.48 + 207.608) / 436.992)
=0.58158 / 0.590601
=0.9847

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(34.804 - 0 - 10.79) / 508.353
=0.047239

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Cyber Media Research & Services has a M-score of -1.95 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -1.95 mean?
Cyber Media Research & Services (NSE:CMRSL) has a Beneish M-Score of -1.95 as of Jun. 28, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Cyber Media Research & Services and its competitors. According to the industry distribution chart, Cyber Media Research & Services ranks #782 out of 983 companies in the Media - Diversified industry, placing it in the top 79.6%.
Is Cyber Media Research & Services' Beneish M-Score too high?
Cyber Media Research & Services' current Beneish M-Score is -1.95. Based on the distribution chart, Cyber Media Research & Services ranks #782 out of 983 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, Cyber Media Research & Services has a GF Score™ of 85/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Cyber Media Research & Services' Beneish M-Score compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Cyber Media Research & Services ranks #782 out of 983 companies for Beneish M-Score. This places Cyber Media Research & Services in the lower half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Media - Diversified company?
A good Beneish M-Score depends on the Media - Diversified industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Cyber Media Research & Services and its competitors. Cyber Media Research & Services's current Beneish M-Score is -1.95. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cyber Media Research & Services stock overvalued right now?
Based on GuruFocus' analysis, Cyber Media Research & Services (NSE:CMRSL) is currently considered Significantly Undervalued. The stock's GF Value™ is ₹121.28, compared to a current price of ₹68.25 — trading 43.7% below its estimated fair value. The current Beneish M-Score is -1.95. Cyber Media Research & Services' overall GF Score™ is 85/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Cyber Media Research & Services (NSE:CMRSL), the current Beneish M-Score is -1.95 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Cyber Media Research & Services (NSE:CMRSL) Overvalued in 2026?

Based on GuruFocus' analysis, Cyber Media Research & Services stock appears to be undervalued. The current stock price of ₹68.25 is trading 43.7% below its estimated GF Value™ of ₹121.28. GuruFocus considers Cyber Media Research & Services to be Significantly Undervalued.

Key valuation signals for NSE:CMRSL:

  • Beneish M-Score: -1.95
  • GF Value™: ₹121.28 vs. price of ₹68.25 (43.7% below fair value)
  • GF Score™: 85/100 with 4 warning signs

No single metric tells the full story. See the NSE:CMRSL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Cyber Media Research & Services Business Description

Address Cyber House, B-35, Sector-32, Gurugram, HR, IND, 122003
Cyber Media Research & Services Ltd is mainly engaged in Media Business. It carries out market research and management consultancy activities such as Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics. The group derives revenue from India and Outside India. The company generates revenue from Digital Service Income, Events Income, Research & Survey Income, and Other Operating Income. It operates majorly in the market research and management consultancy business segment. Geographically, it derives revenue from India, and also has its presence Outside India.
85GF Score

Get the complete analysis for NSE:CMRSL

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

₹68.25
Price
₹121.28
GF Value