Cyber Media Research & ServicesNSE:CMRSL -4.97%87 Gross Margin % is 8.72% as of Mar. 2026, which is 5% above its 10-year median of 8.31. GuruFocus rates NSE:CMRSL with a GF Score™ of 87/100 and a GF Value™ of ₹121.61 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 941 Media - Diversified companies, Cyber Media Research & Services ranks worse than 90.75% on this metric.
Cyber Media Research & Services (NSE:CMRSL) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Cyber Media Research & Services had a gross margin of 8.72% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Cyber Media Research & Services Gross Margin % Related Terms
Cyber Media Research & Services Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Cyber Media Research & Services Gross Margin % Chart
NSE:CMRSL vs APP, OMC, TTD: Gross Margin % Comparison
For the Advertising Agencies subindustry, Cyber Media Research & Services's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cyber Media Research & Services Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Cyber Media Research & Services's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Cyber Media Research & Services's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Cyber Media Research & Services (NSE:CMRSL) has a Gross Margin % of 8.72% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Cyber Media Research & Services and its competitors. This is near median its historical median of 8.31. Over the past decade, Cyber Media Research & Services' Gross Margin % has ranged from 3.79 to 9.64. According to the industry distribution chart, Cyber Media Research & Services ranks #854 out of 941 companies in the Media - Diversified industry, placing it in the top 90.8%.
Is Cyber Media Research & Services' Gross Margin % too high?
Cyber Media Research & Services' current Gross Margin % of 8.72% is near median its 10-year median of 8.31. Over the past 10 years, this metric has ranged from a low of 3.79 to a high of 9.64. The Media - Diversified industry median Gross Margin % is 38.96. Cyber Media Research & Services' value of 8.72% is 77.6% below this industry median. Based on the distribution chart, Cyber Media Research & Services ranks #854 out of 941 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, Cyber Media Research & Services has a GF Score™ of 87/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Cyber Media Research & Services' Gross Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Cyber Media Research & Services ranks #854 out of 941 companies for Gross Margin %. This places Cyber Media Research & Services in the lower half of its industry. The industry median Gross Margin % is 38.96. Cyber Media Research & Services' value of 8.72% is 77.6% below this benchmark. Historically, Cyber Media Research & Services' own Gross Margin % has ranged from 3.79 to 9.64 over the past decade. While the company's 10-year median is 8.31 vs. the industry median of 38.96, Cyber Media Research & Services has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.96, based on 941 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Cyber Media Research & Services's current Gross Margin % of 8.72% is 77.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Cyber Media Research & Services and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.96 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Cyber Media Research & Services's current Gross Margin % is 8.72%, which is near median its own 10-year median of 8.31. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cyber Media Research & Services stock overvalued right now?
Based on GuruFocus' analysis, Cyber Media Research & Services (NSE:CMRSL) is currently considered Significantly Undervalued. The stock's GF Value™ is ₹121.61, compared to a current price of ₹67.85 — trading 44.2% below its estimated fair value. The current Gross Margin % is 8.72%, which is near median its 10-year median of 8.31 and 77.6% below the Media - Diversified industry median of 38.96. Cyber Media Research & Services' overall GF Score™ is 87/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Cyber Media Research & Services (NSE:CMRSL), the current Gross Margin % is 8.72% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cyber Media Research & Services (NSE:CMRSL) Overvalued in 2026?
Based on GuruFocus' analysis, Cyber Media Research & Services stock appears to be undervalued.
The current stock price of ₹67.85 is trading 44.2% below its estimated GF Value™ of ₹121.61.
GuruFocus considers Cyber Media Research & Services to be Significantly Undervalued.
Key valuation signals for NSE:CMRSL:
Gross Margin %: 8.72% (near median its 10-year median of 8.31)
GF Value™: ₹121.61 vs. price of ₹67.85 (44.2% below fair value)
Industry Position: 77.6% below the Media - Diversified median (#854 of 941)
No single metric tells the full story. See the NSE:CMRSL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cyber Media Research & Services Business Description
Cyber Media Research & Services Ltd is mainly engaged in Media Business. It carries out market research and management consultancy activities such as Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics. The group derives revenue from India and Outside India. The company generates revenue from Digital Service Income, Events Income, Research & Survey Income, and Other Operating Income. It operates majorly in the market research and management consultancy business segment. Geographically, it derives revenue from India, and also has its presence Outside India.
87GF Score
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