What is Cyber Media Research & Services Quick Ratio?
Cyber Media Research & ServicesNSE:CMRSL -4.97%87 Quick Ratio is 1.57 as of Mar. 2026, which is 4% above its 10-year median of 1.51. GuruFocus rates NSE:CMRSL with a GF Score™ of 87/100 and a GF Value™ of ₹121.55 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 1,031 Media - Diversified companies, Cyber Media Research & Services ranks better than 54.41% on this metric.
Cyber Media Research & Services has a quick ratio of 1.57. It generally indicates good short-term financial strength.
The historical rank and industry rank for Cyber Media Research & Services's Quick Ratio or its related term are showing as below:
NSE:CMRSL'
s Quick Ratio Range Over the Past 10 Years
Min: 1.07 Med: 1.51 Max: 1.66
Current: 1.57
During the past 8 years, Cyber Media Research & Services's highest Quick Ratio was 1.66. The lowest was 1.07. And the median was 1.51.
NSE:CMRSL's Quick Ratio is ranked better than 54.41% of 1031
companies
in the Media - Diversified industry
Industry Median: 1.46
vs NSE:CMRSL: 1.57
Cyber Media Research & Services (NSE:CMRSL) Quick Ratio Explanation
The quick ratio is more conservative than the Current Ratio because it excludes inventories from current assets. The ratio derives its name presumably from the fact that assets such as cash and marketable securities are quick sources of cash. Inventories generally take time to be converted into cash, and if they have to be sold quickly, the company may have to accept a lower price than book value of these inventories. As a result, they are justifiably excluded from assets that are ready sources of immediate cash.
In general, low or decreasing quick ratios generally suggest that a company is over-leveraged, struggling to maintain or grow sales, paying bills too quickly or collecting receivables too slowly. On the other hand, a high or increasing quick ratio generally indicates that a company is experiencing solid top-line growth, quickly converting receivables into cash, and easily able to cover its financial obligations. Such companies often have faster inventory turnover and cash conversion cycles.
The higher the quick ratio, the better the company's liquidity position.
Cyber Media Research & Services Quick Ratio Related Terms
Cyber Media Research & Services Quick Ratio Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
NSE:CMRSL vs APP, OMC, TTD: Quick Ratio Comparison
For the Advertising Agencies subindustry, Cyber Media Research & Services's Quick Ratio, along with its competitors' market caps and Quick Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cyber Media Research & Services Quick Ratio vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Cyber Media Research & Services's Quick Ratio distribution charts can be found below:
* The bar in red indicates where Cyber Media Research & Services's Quick Ratio falls into.
Cyber Media Research & Services Quick Ratio Calculation
The quick ratio measures a company's ability to meet its short-term obligations with its most liquid assets. For this reason, the ratio excludes inventories from current assets.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Cyber Media Research & Services (NSE:CMRSL) has a Quick Ratio of 1.57 as of Mar. 2026. Quick ratio is the ratio of current assets less inventory to current liabilities. View historical data on Cyber Media Research & Services and its competitors. This is near median its historical median of 1.51. Over the past decade, Cyber Media Research & Services' Quick Ratio has ranged from 1.07 to 1.66. According to the industry distribution chart, Cyber Media Research & Services ranks #470 out of 1031 companies in the Media - Diversified industry, placing it in the top 45.6%.
Is Cyber Media Research & Services' Quick Ratio too high?
Cyber Media Research & Services' current Quick Ratio of 1.57 is near median its 10-year median of 1.51. Over the past 10 years, this metric has ranged from a low of 1.07 to a high of 1.66. The Media - Diversified industry median Quick Ratio is 1.46. Cyber Media Research & Services' value of 1.57 is 7.5% above this industry median. Based on the distribution chart, Cyber Media Research & Services ranks #470 out of 1031 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Cyber Media Research & Services has a GF Score™ of 87/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Cyber Media Research & Services' Quick Ratio compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Cyber Media Research & Services ranks #470 out of 1031 companies for Quick Ratio. This puts Cyber Media Research & Services in the upper half of its industry. The industry median Quick Ratio is 1.46. Cyber Media Research & Services' value of 1.57 is 7.5% above this benchmark. Historically, Cyber Media Research & Services' own Quick Ratio has ranged from 1.07 to 1.66 over the past decade. While the company's 10-year median is 1.51 vs. the industry median of 1.46, Cyber Media Research & Services has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Quick Ratio for a Media - Diversified company?
The median Quick Ratio among Media - Diversified companies is 1.46, based on 1,031 companies in the industry. Companies in the top quartile (top 25%) have a Quick Ratio significantly above this median, while those in the bottom quartile fall well below. However, Quick Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Cyber Media Research & Services's current Quick Ratio of 1.57 is 7.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Quick Ratio mean?
A high Quick Ratio can signal that a stock is expensive relative to its fundamentals. Quick ratio is the ratio of current assets less inventory to current liabilities. View historical data on Cyber Media Research & Services and its competitors. For the Media - Diversified industry, the median Quick Ratio is 1.46 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Cyber Media Research & Services's current Quick Ratio is 1.57, which is near median its own 10-year median of 1.51. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cyber Media Research & Services stock overvalued right now?
Based on GuruFocus' analysis, Cyber Media Research & Services (NSE:CMRSL) is currently considered Significantly Undervalued. The stock's GF Value™ is ₹121.55, compared to a current price of ₹67.85 — trading 44.2% below its estimated fair value. The current Quick Ratio is 1.57, which is near median its 10-year median of 1.51 and 7.5% above the Media - Diversified industry median of 1.46. Cyber Media Research & Services' overall GF Score™ is 87/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Quick Ratio calculated?
Quick Ratio is calculated from a company's financial statements. For Cyber Media Research & Services (NSE:CMRSL), the current Quick Ratio is 1.57 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cyber Media Research & Services (NSE:CMRSL) Overvalued in 2026?
Based on GuruFocus' analysis, Cyber Media Research & Services stock appears to be undervalued.
The current stock price of ₹67.85 is trading 44.2% below its estimated GF Value™ of ₹121.55.
GuruFocus considers Cyber Media Research & Services to be Significantly Undervalued.
Key valuation signals for NSE:CMRSL:
Quick Ratio: 1.57 (near median its 10-year median of 1.51)
GF Value™: ₹121.55 vs. price of ₹67.85 (44.2% below fair value)
Industry Position: 7.5% above the Media - Diversified median (#470 of 1031)
No single metric tells the full story. See the NSE:CMRSL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cyber Media Research & Services Business Description
Cyber Media Research & Services Ltd is mainly engaged in Media Business. It carries out market research and management consultancy activities such as Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics. The group derives revenue from India and Outside India. The company generates revenue from Digital Service Income, Events Income, Research & Survey Income, and Other Operating Income. It operates majorly in the market research and management consultancy business segment. Geographically, it derives revenue from India, and also has its presence Outside India.
87GF Score
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