What is Cyber Media Research & Services Days Payable?
Cyber Media Research & ServicesNSE:CMRSL 82 Days Payable is 85.72 as of Mar. 2026, which is 10% above its 10-year median of 77.63. GuruFocus rates NSE:CMRSL with a GF Score™ of 82/100 and a GF Value™ of ₹121.78 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 913 Media - Diversified companies, Cyber Media Research & Services ranks better than 51.04% on this metric.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Cyber Media Research & Services Days Payable Chart
NSE:CMRSL vs APP, OMC, TTD: Days Payable Comparison
For the Advertising Agencies subindustry, Cyber Media Research & Services's Days Payable, along with its competitors' market caps and Days Payable data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cyber Media Research & Services Days Payable vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Cyber Media Research & Services's Days Payable distribution charts can be found below:
* The bar in red indicates where Cyber Media Research & Services's Days Payable falls into.
Cyber Media Research & Services Days Payable Calculation
Days Payable indicates the number of days that the account payable relative to cost of goods sold the company has. An increase of Days Payable may suggest that the company delays paying its suppliers.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Cyber Media Research & Services (NSE:CMRSL) has a Days Payable of 85.72 as of Mar. 2026. Days payable represents the average amount of days a company waits to pay its invoices from suppliers. View historical data on Cyber Media Research & Services and its competitors. This is 10% above median its historical median of 77.63. Over the past decade, Cyber Media Research & Services' Days Payable has ranged from 48.91 to 87.47. According to the industry distribution chart, Cyber Media Research & Services ranks #447 out of 913 companies in the Media - Diversified industry, placing it in the top 49%.
Is Cyber Media Research & Services' Days Payable too high?
Cyber Media Research & Services' current Days Payable of 85.72 is 10% above median its 10-year median of 77.63. Over the past 10 years, this metric has ranged from a low of 48.91 to a high of 87.47. The Media - Diversified industry median Days Payable is 83.91. Cyber Media Research & Services' value of 85.72 is 2.2% above this industry median. Based on the distribution chart, Cyber Media Research & Services ranks #447 out of 913 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Cyber Media Research & Services has a GF Score™ of 82/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Cyber Media Research & Services' Days Payable compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Cyber Media Research & Services ranks #447 out of 913 companies for Days Payable. This puts Cyber Media Research & Services in the upper half of its industry. The industry median Days Payable is 83.91. Cyber Media Research & Services' value of 85.72 is 2.2% above this benchmark. Historically, Cyber Media Research & Services' own Days Payable has ranged from 48.91 to 87.47 over the past decade. While the company's 10-year median is 77.63 vs. the industry median of 83.91, Cyber Media Research & Services has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Days Payable for a Media - Diversified company?
The median Days Payable among Media - Diversified companies is 83.91, based on 913 companies in the industry. Companies in the top quartile (top 25%) have a Days Payable significantly above this median, while those in the bottom quartile fall well below. However, Days Payable should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Cyber Media Research & Services's current Days Payable of 85.72 is 2.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Days Payable mean?
A high Days Payable can signal that a stock is expensive relative to its fundamentals. Days payable represents the average amount of days a company waits to pay its invoices from suppliers. View historical data on Cyber Media Research & Services and its competitors. For the Media - Diversified industry, the median Days Payable is 83.91 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Cyber Media Research & Services's current Days Payable is 85.72, which is 10% above median its own 10-year median of 77.63. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cyber Media Research & Services stock overvalued right now?
Based on GuruFocus' analysis, Cyber Media Research & Services (NSE:CMRSL) is currently considered Significantly Undervalued. The stock's GF Value™ is ₹121.78, compared to a current price of ₹67.85 — trading 44.3% below its estimated fair value. The current Days Payable is 85.72, which is 10% above median its 10-year median of 77.63 and 2.2% above the Media - Diversified industry median of 83.91. Cyber Media Research & Services' overall GF Score™ is 82/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Days Payable calculated?
Days Payable is calculated from a company's financial statements. For Cyber Media Research & Services (NSE:CMRSL), the current Days Payable is 85.72 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cyber Media Research & Services (NSE:CMRSL) Overvalued in 2026?
Based on GuruFocus' analysis, Cyber Media Research & Services stock appears to be undervalued.
The current stock price of ₹67.85 is trading 44.3% below its estimated GF Value™ of ₹121.78.
GuruFocus considers Cyber Media Research & Services to be Significantly Undervalued.
Key valuation signals for NSE:CMRSL:
Days Payable: 85.72 (10% above median its 10-year median of 77.63)
GF Value™: ₹121.78 vs. price of ₹67.85 (44.3% below fair value)
Industry Position: 2.2% above the Media - Diversified median (#447 of 913)
No single metric tells the full story. See the NSE:CMRSL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cyber Media Research & Services Business Description
Cyber Media Research & Services Ltd is mainly engaged in Media Business. It carries out market research and management consultancy activities such as Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics. The group derives revenue from India and Outside India. The company generates revenue from Digital Service Income, Events Income, Research & Survey Income, and Other Operating Income. It operates majorly in the market research and management consultancy business segment. Geographically, it derives revenue from India, and also has its presence Outside India.
82GF Score
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