Bjorn Borg AB (CHIX:BORGS) Cyclically Adjusted PB Ratio: 4.82 (As of Jul. 12, 2026) — 87% Above Median


CHIX:BORGS Bjorn Borg AB CHIX:BORGS
92 GF Score
Price kr26.00
GF Value kr24.77
! 2 Warning Signs
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What is Bjorn Borg AB Cyclically Adjusted PB Ratio?

Bjorn Borg AB CHIX:BORGS 92 Cyclically Adjusted PB Ratio is 4.82 as of Jul. 12, 2026, which is 87% above its 10-year median of 2.58. GuruFocus rates CHIX:BORGS with a GF Score™ of 92/100 and a GF Value™ of kr24.77. The stock has 2 warning signs investors should review. Among 879 Manufacturing - Apparel & Accessories companies, Bjorn Borg AB ranks worse than 88.28% on this metric.

As of today (2026-07-12), Bjorn Borg AB's current share price is kr26.00. Bjorn Borg AB's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 was kr5.39. Bjorn Borg AB's Cyclically Adjusted PB Ratio for today is 4.82.

The historical rank and industry rank for Bjorn Borg AB's Cyclically Adjusted PB Ratio or its related term are showing as below:

CHIX:BORGs' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 0.81   Med: 2.58   Max: 5.17
Current: 4.59

During the past years, Bjorn Borg AB's highest Cyclically Adjusted PB Ratio was 5.17. The lowest was 0.81. And the median was 2.58.

CHIX:BORGs's Cyclically Adjusted PB Ratio is ranked worse than
88.28% of 879 companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 1 vs CHIX:BORGs: 4.59

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Bjorn Borg AB's adjusted book value per share data for the three months ended in Mar. 2026 was kr16.104. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is kr5.39 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Bjorn Borg AB  (CHIX:BORGs) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Bjorn Borg AB Cyclically Adjusted PB Ratio Related Terms


Bjorn Borg AB Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Bjorn Borg AB's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bjorn Borg AB Cyclically Adjusted PB Ratio Chart

Bjorn Borg AB Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 3.95 2.21 3.11 3.61 4.39

Bjorn Borg AB Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 3.66 4.12 4.22 4.39 4.82

CHIX:BORGS vs RL, LEVI, VFC: Cyclically Adjusted PB Ratio Comparison

For the Apparel Manufacturing subindustry, Bjorn Borg AB's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Bjorn Borg AB Cyclically Adjusted PB Ratio vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Bjorn Borg AB's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Bjorn Borg AB's Cyclically Adjusted PB Ratio falls into.


CHIX:BORGS
92GF Score
Bjorn Borg AB CHIX:BORGS
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Bjorn Borg AB Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Bjorn Borg AB's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=26.00/5.39
=4.82

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bjorn Borg AB's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Bjorn Borg AB's adjusted Book Value per Share data for the three months ended in Mar. 2026 was:

Adj_Book=Book Value per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=16.104/133.5600*133.5600
=16.104

Current CPI (Mar. 2026) = 133.5600.

Bjorn Borg AB Quarterly Data

Book Value per Share CPI Adj_Book
201606 10.080 101.019 13.327
201609 11.108 101.138 14.669
201612 11.507 102.022 15.064
201703 11.745 102.022 15.376
201706 9.714 102.752 12.626
201709 10.606 103.279 13.716
201712 11.011 103.793 14.169
201803 11.564 103.962 14.856
201806 9.610 104.875 12.239
201809 10.703 105.679 13.527
201812 11.435 105.912 14.420
201903 12.093 105.886 15.254
201906 9.913 106.742 12.404
201909 10.947 107.214 13.637
201912 10.767 107.766 13.344
202003 11.203 106.563 14.041
202006 10.568 107.498 13.130
202009 11.598 107.635 14.391
202012 11.783 108.296 14.532
202103 12.472 108.360 15.373
202106 11.503 108.928 14.104
202109 13.146 110.338 15.913
202112 13.523 112.486 16.057
202203 14.456 114.825 16.815
202206 12.046 118.384 13.590
202209 12.913 122.296 14.102
202212 13.178 126.365 13.928
202303 13.969 127.042 14.686
202306 12.663 129.407 13.069
202309 13.795 130.224 14.148
202312 14.201 131.912 14.378
202403 15.247 132.205 15.403
202406 12.428 132.716 12.507
202409 13.795 132.304 13.926
202412 14.290 132.987 14.352
202503 15.373 132.825 15.458
202506 14.119 133.699 14.104
202509 15.557 133.480 15.566
202512 14.587 133.390 14.606
202603 16.104 133.560 16.104

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 4.82 mean?
Bjorn Borg AB (CHIX:BORGS) has a Cyclically Adjusted PB Ratio of 4.82 as of Jul. 12, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Bjorn Borg AB and its competitors. This is 87% above median its historical median of 2.58. Over the past decade, Bjorn Borg AB's Cyclically Adjusted PB Ratio has ranged from 0.81 to 5.17. According to the industry distribution chart, Bjorn Borg AB ranks #776 out of 879 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 88.3%.
Is Bjorn Borg AB's Cyclically Adjusted PB Ratio too high?
Bjorn Borg AB's current Cyclically Adjusted PB Ratio of 4.82 is 87% above median its 10-year median of 2.58. Over the past 10 years, this metric has ranged from a low of 0.81 to a high of 5.17. The Manufacturing - Apparel & Accessories industry median Cyclically Adjusted PB Ratio is 1.00. Bjorn Borg AB's value of 4.82 is 382% above this industry median. Based on the distribution chart, Bjorn Borg AB ranks #776 out of 879 companies in the Manufacturing - Apparel & Accessories industry, which is in the bottom quartile relative to peers. Overall, Bjorn Borg AB has a GF Score™ of 92/100, reflecting its overall financial health beyond just this single metric.
How does Bjorn Borg AB's Cyclically Adjusted PB Ratio compare to RL and LEVI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Bjorn Borg AB ranks #776 out of 879 companies for Cyclically Adjusted PB Ratio. This places Bjorn Borg AB in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 1.00. Bjorn Borg AB's value of 4.82 is 382% above this benchmark. Historically, Bjorn Borg AB's own Cyclically Adjusted PB Ratio has ranged from 0.81 to 5.17 over the past decade. While the company's 10-year median is 2.58 vs. the industry median of 1.00, Bjorn Borg AB has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Manufacturing - Apparel & Accessories company?
The median Cyclically Adjusted PB Ratio among Manufacturing - Apparel & Accessories companies is 1.00, based on 879 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Bjorn Borg AB's current Cyclically Adjusted PB Ratio of 4.82 is 382% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Bjorn Borg AB and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Cyclically Adjusted PB Ratio is 1.00 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Bjorn Borg AB's current Cyclically Adjusted PB Ratio is 4.82, which is 87% above median its own 10-year median of 2.58. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bjorn Borg AB stock overvalued right now?
Bjorn Borg AB (CHIX:BORGS) has a current Cyclically Adjusted PB Ratio of 4.82. The stock's GF Value™ is kr24.77, compared to a current price of kr26.00 — trading 5% above its estimated fair value. The current Cyclically Adjusted PB Ratio is 4.82, which is 87% above median its 10-year median of 2.58 and 382% above the Manufacturing - Apparel & Accessories industry median of 1.00. Bjorn Borg AB's overall GF Score™ is 92/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Bjorn Borg AB (CHIX:BORGS), the current Cyclically Adjusted PB Ratio is 4.82 as of Jul. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Bjorn Borg AB (CHIX:BORGS) Overvalued in 2026?

Based on GuruFocus' analysis, Bjorn Borg AB stock appears to be overvalued. The current stock price of kr26.00 is trading 5% above its estimated GF Value™ of kr24.77.

Key valuation signals for CHIX:BORGS:

  • Cyclically Adjusted PB Ratio: 4.82 (87% above median its 10-year median of 2.58)
  • GF Value™: kr24.77 vs. price of kr26.00 (5% above fair value)
  • GF Score™: 92/100 with 2 warning signs
  • Industry Position: 382% above the Manufacturing - Apparel & Accessories median (#776 of 879)

No single metric tells the full story. See the CHIX:BORGS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Bjorn Borg AB Business Description

Other Exchanges BORG:Sweden6BB:Germany
Address Frosundaviks alle 1, Solna, Stockholm, SWE, SE-169 70
Bjorn Borg AB is engaged in the apparel industry. It owns the Bjorn Borg brand, through which it offers fashion underwear, sportswear, fragrances, footwear, bags, luggage, eyewear, and home products. The company operates in the segments of Wholesale, Own stores, Distributors, Licensing, and e-commerce. A majority of the revenue is derived from the Wholesale segment which consists of revenue and expenses associated with the company's wholesale operations. The Group has wholesale operations in Sweden, Finland, the Netherlands, Belgium, Germany, and England for apparel and underwear as well as in Sweden, Finland, and the Baltic countries for footwear. Geographically, it derives a majority of revenue from Sweden.
92GF Score

Get the complete analysis for CHIX:BORGS

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr26.00
Price
kr24.77
GF Value