Bjorn Borg AB (CHIX:BORGS) E10: kr1.03 (As of Mar. 2026)


CHIX:BORGS Bjorn Borg AB CHIX:BORGS
93 GF Score
Price kr26.00
GF Value kr26.43
! 2 Warning Signs
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What is Bjorn Borg AB E10?

Bjorn Borg AB CHIX:BORGS 93 E10 is kr1.03 as of Mar. 2026. GuruFocus rates CHIX:BORGS with a GF Score™ of 93/100 and a GF Value™ of kr26.43. The stock has 2 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Bjorn Borg AB's adjusted earnings per share data for the three months ended in Mar. 2026 was kr1.470. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is kr1.03 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Bjorn Borg AB's average E10 Growth Rate was 7.40% per year. During the past 3 years, the average E10 Growth Rate was 6.90% per year. During the past 5 years, the average E10 Growth Rate was 6.50% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Bjorn Borg AB was 8.30% per year. The lowest was -7.40% per year. And the median was 2.20% per year.

As of today (2026-07-07), Bjorn Borg AB's current stock price is kr26.00. Bjorn Borg AB's E10 for the quarter that ended in Mar. 2026 was kr1.03. Bjorn Borg AB's Shiller PE Ratio of today is 25.24.

During the past 13 years, the highest Shiller PE Ratio of Bjorn Borg AB was 26.91. The lowest was 4.66. And the median was 15.93.


Bjorn Borg AB  (CHIX:BORGs) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Bjorn Borg AB's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=26.00/1.03
=25.24

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Bjorn Borg AB was 26.91. The lowest was 4.66. And the median was 15.93.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Bjorn Borg AB E10 Related Terms


Bjorn Borg AB E10 Historical Data

* Premium members only.

The historical data trend for Bjorn Borg AB's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bjorn Borg AB E10 Chart

Bjorn Borg AB Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.02 1.82 1.43 1.26 1.09

Bjorn Borg AB Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.28 1.14 1.13 1.09 1.03

CHIX:BORGS vs RL, LEVI, VFC: E10 Comparison

For the Apparel Manufacturing subindustry, Bjorn Borg AB's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Bjorn Borg AB Shiller PE Ratio vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Bjorn Borg AB's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Bjorn Borg AB's Shiller PE Ratio falls into.


CHIX:BORGS
93GF Score
Bjorn Borg AB CHIX:BORGS
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Bjorn Borg AB E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Bjorn Borg AB's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=1.47/133.5600*133.5600
=1.470

Current CPI (Mar. 2026) = 133.5600.

Bjorn Borg AB Quarterly Data

per share eps CPI Adj_EPS
201606 -0.090 101.019 -0.119
201609 0.950 101.138 1.255
201612 0.740 102.022 0.969
201703 0.180 102.022 0.236
201706 -0.110 102.752 -0.143
201709 0.980 103.279 1.267
201712 0.440 103.793 0.566
201803 0.600 103.962 0.771
201806 0.060 104.875 0.076
201809 1.150 105.679 1.453
201812 0.580 105.912 0.731
201903 0.670 105.886 0.845
201906 -0.090 106.742 -0.113
201909 1.070 107.214 1.333
201912 -0.110 107.766 -0.136
202003 0.420 106.563 0.526
202006 -0.750 107.498 -0.932
202009 1.020 107.635 1.266
202012 0.050 108.296 0.062
202103 0.850 108.360 1.048
202106 0.540 108.928 0.662
202109 1.590 110.338 1.925
202112 0.440 112.486 0.522
202203 0.920 114.825 1.070
202206 0.010 118.384 0.011
202209 0.880 122.296 0.961
202212 0.210 126.365 0.222
202303 0.990 127.042 1.041
202306 0.170 129.407 0.175
202309 1.270 130.224 1.303
202312 0.590 131.912 0.597
202403 0.840 132.205 0.849
202406 0.260 132.716 0.262
202409 1.390 132.304 1.403
202412 0.400 132.987 0.402
202503 1.430 132.825 1.438
202506 0.160 133.699 0.160
202509 1.470 133.480 1.471
202512 0.610 133.390 0.611
202603 1.470 133.560 1.470

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of kr1.03 mean?
Bjorn Borg AB (CHIX:BORGS) has a E10 of kr1.03 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Bjorn Borg AB and its competitors.
Is Bjorn Borg AB's E10 too high?
Bjorn Borg AB's current E10 is kr1.03. Overall, Bjorn Borg AB has a GF Score™ of 93/100, reflecting its overall financial health beyond just this single metric.
How does Bjorn Borg AB's E10 compare to RL and LEVI?
Bjorn Borg AB's E10 of kr1.03 can be compared against companies in the Manufacturing - Apparel & Accessories industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Manufacturing - Apparel & Accessories company?
A good E10 depends on the Manufacturing - Apparel & Accessories industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Bjorn Borg AB and its competitors. Bjorn Borg AB's current E10 is kr1.03. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bjorn Borg AB stock overvalued right now?
Bjorn Borg AB (CHIX:BORGS) has a current E10 of kr1.03. The stock's GF Value™ is kr26.43, compared to a current price of kr26.00 — trading 1.6% below its estimated fair value. The current E10 is kr1.03. Bjorn Borg AB's overall GF Score™ is 93/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Bjorn Borg AB (CHIX:BORGS), the current E10 is kr1.03 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Bjorn Borg AB (CHIX:BORGS) Overvalued in 2026?

Based on GuruFocus' analysis, Bjorn Borg AB stock appears to be undervalued. The current stock price of kr26.00 is trading 1.6% below its estimated GF Value™ of kr26.43.

Key valuation signals for CHIX:BORGS:

  • E10: kr1.03
  • GF Value™: kr26.43 vs. price of kr26.00 (1.6% below fair value)
  • GF Score™: 93/100 with 2 warning signs

No single metric tells the full story. See the CHIX:BORGS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Bjorn Borg AB Business Description

Other Exchanges BORG:Sweden6BB:Germany
Address Frosundaviks alle 1, Solna, Stockholm, SWE, SE-169 70
Bjorn Borg AB is engaged in the apparel industry. It owns the Bjorn Borg brand, through which it offers fashion underwear, sportswear, fragrances, footwear, bags, luggage, eyewear, and home products. The company operates in the segments of Wholesale, Own stores, Distributors, Licensing, and e-commerce. A majority of the revenue is derived from the Wholesale segment which consists of revenue and expenses associated with the company's wholesale operations. The Group has wholesale operations in Sweden, Finland, the Netherlands, Belgium, Germany, and England for apparel and underwear as well as in Sweden, Finland, and the Baltic countries for footwear. Geographically, it derives a majority of revenue from Sweden.
93GF Score

Get the complete analysis for CHIX:BORGS

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr26.00
Price
kr26.43
GF Value