Bjorn Borg AB (CHIX:BORGS) Moat Score: 0/10 (As of Jul. 07, 2026)


CHIX:BORGS Bjorn Borg AB CHIX:BORGS
93 GF Score
Price kr26.00
GF Value kr26.43
! 2 Warning Signs
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What is Bjorn Borg AB Moat Score?

Bjorn Borg AB has the Moat Score of 0, which implies that the company might have No Moat - No discernible moat.

Bjorn Borg AB has

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Bjorn Borg AB might have No Moat - No discernible moat.

Bjorn Borg AB  (CHIX:BORGs) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Bjorn Borg AB Moat Score Related Terms

CHIX:BORGS
93GF Score
Bjorn Borg AB CHIX:BORGS
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Bjorn Borg AB (CHIX:BORGS) Overvalued in 2026?

Based on GuruFocus' analysis, Bjorn Borg AB stock appears to be undervalued. The current stock price of kr26.00 is trading 1.6% below its estimated GF Value™ of kr26.43.

Key valuation signals for CHIX:BORGS:

  • Moat Score: 0
  • GF Value™: kr26.43 vs. price of kr26.00 (1.6% below fair value)
  • GF Score™: 93/100 with 2 warning signs

No single metric tells the full story. See the CHIX:BORGS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Bjorn Borg AB Business Description

Other Exchanges BORG:Sweden6BB:Germany
Address Frosundaviks alle 1, Solna, Stockholm, SWE, SE-169 70
Bjorn Borg AB is engaged in the apparel industry. It owns the Bjorn Borg brand, through which it offers fashion underwear, sportswear, fragrances, footwear, bags, luggage, eyewear, and home products. The company operates in the segments of Wholesale, Own stores, Distributors, Licensing, and e-commerce. A majority of the revenue is derived from the Wholesale segment which consists of revenue and expenses associated with the company's wholesale operations. The Group has wholesale operations in Sweden, Finland, the Netherlands, Belgium, Germany, and England for apparel and underwear as well as in Sweden, Finland, and the Baltic countries for footwear. Geographically, it derives a majority of revenue from Sweden.
93GF Score

Get the complete analysis for CHIX:BORGS

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr26.00
Price
kr26.43
GF Value