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Bjorn Borg ABCHIX:BORGS 90 Intrinsic Value: Projected FCF is kr22.60 as of Sep. 04, 2026. GuruFocus rates CHIX:BORGS with a GF Score™ of 90/100 and a GF Value™ of kr27.48. The stock has 3 warning signs investors should review. Among 768 Manufacturing - Apparel & Accessories companies, Bjorn Borg AB ranks worse than 64.58% on this metric.
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.
As of today (2026-09-04), Bjorn Borg AB's Intrinsic Value: Projected FCF is kr22.60. The stock price of Bjorn Borg AB is kr26.00. Therefore, Bjorn Borg AB's Price-to-Intrinsic-Value-Projected-FCF of today is 1.2.
The historical rank and industry rank for Bjorn Borg AB's Intrinsic Value: Projected FCF or its related term are showing as below:
CHIX:BORGs'
s Price-to-Projected-FCF Range Over the Past 10 Years
Min: 0.53 Med: 1.29 Max: 2.26
Current: 1.15
During the past 13 years, the highest Price-to-Intrinsic-Value-Projected-FCF of Bjorn Borg AB was 2.26. The lowest was 0.53. And the median was 1.29.
CHIX:BORGs's Price-to-Projected-FCF is ranked worse than 64.58% of 768
companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 0.82
vs CHIX:BORGs: 1.15
Bjorn Borg AB (CHIX:BORGs) Intrinsic Value: Projected FCF Explanation
The growth multiple is capped between 8.35 and 17.74.
Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.
Bjorn Borg AB's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as
Price-to-Intrinsic-Value-Projected-FCF
=
Share Price
/
Intrinsic Value: Projected FCF
=
26.00
/
50.157269195168
=
0.52
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Bjorn Borg AB Intrinsic Value: Projected FCF Related Terms
Bjorn Borg AB Intrinsic Value: Projected FCF Historical Data
* Premium members only.
The historical data trend for Bjorn Borg AB's Intrinsic Value: Projected FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Bjorn Borg AB Intrinsic Value: Projected FCF Chart
CHIX:BORGS vs RL, LEVI, VFC: Intrinsic Value: Projected FCF Comparison
For the Apparel Manufacturing subindustry, Bjorn Borg AB's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Bjorn Borg AB Price-to-Projected-FCF vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Bjorn Borg AB's Price-to-Projected-FCF distribution charts can be found below:
* The bar in red indicates where Bjorn Borg AB's Price-to-Projected-FCF falls into.
Bjorn Borg AB Intrinsic Value: Projected FCF Calculation
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.
The details of how we calculate the intrinsic value of stocks are described in detail here.
This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Intrinsic Value: Projected FCF of kr22.60 mean?
Bjorn Borg AB (CHIX:BORGS) has a Intrinsic Value: Projected FCF of kr22.60 as of Sep. 04, 2026. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Bjorn Borg AB and its competitors. According to the industry distribution chart, Bjorn Borg AB ranks #496 out of 768 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 64.6%.
Is Bjorn Borg AB's Intrinsic Value: Projected FCF too high?
Bjorn Borg AB's current Intrinsic Value: Projected FCF is kr22.60. Based on the distribution chart, Bjorn Borg AB ranks #496 out of 768 companies in the Manufacturing - Apparel & Accessories industry, which is below the industry midpoint. Overall, Bjorn Borg AB has a GF Score™ of 90/100, reflecting its overall financial health beyond just this single metric.
How does Bjorn Borg AB's Intrinsic Value: Projected FCF compare to RL and LEVI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Bjorn Borg AB ranks #496 out of 768 companies for Intrinsic Value: Projected FCF. This places Bjorn Borg AB in the lower half of its industry. The industry median Intrinsic Value: Projected FCF is 0.82. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: Projected FCF for a Manufacturing - Apparel & Accessories company?
The median Intrinsic Value: Projected FCF among Manufacturing - Apparel & Accessories companies is 0.82, based on 768 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: Projected FCF significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: Projected FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: Projected FCF mean?
A high Intrinsic Value: Projected FCF can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Bjorn Borg AB and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Intrinsic Value: Projected FCF is 0.82 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Bjorn Borg AB's current Intrinsic Value: Projected FCF is kr22.60. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bjorn Borg AB stock overvalued right now?
Bjorn Borg AB (CHIX:BORGS) has a current Intrinsic Value: Projected FCF of kr22.60. The stock's GF Value™ is kr27.48, compared to a current price of kr26.00 — trading 5.4% below its estimated fair value. The current Intrinsic Value: Projected FCF is kr22.60. Bjorn Borg AB's overall GF Score™ is 90/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: Projected FCF calculated?
Intrinsic Value: Projected FCF is calculated from a company's financial statements. For Bjorn Borg AB (CHIX:BORGS), the current Intrinsic Value: Projected FCF is kr22.60 as of Sep. 04, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Bjorn Borg AB (CHIX:BORGS) Overvalued in 2026?
Based on GuruFocus' analysis, Bjorn Borg AB stock appears to be undervalued.
The current stock price of kr26.00 is trading 5.4% below its estimated GF Value™ of kr27.48.
Key valuation signals for CHIX:BORGS:
Intrinsic Value: Projected FCF: kr22.60
GF Value™: kr27.48 vs. price of kr26.00 (5.4% below fair value)
No single metric tells the full story. See the CHIX:BORGS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Bjorn Borg AB is engaged in the apparel industry. It owns the Bjorn Borg brand, through which it offers fashion underwear, sportswear, fragrances, footwear, bags, luggage, eyewear, and home products. The company operates in the segments of Wholesale, Own stores, Distributors, Licensing, and e-commerce. A majority of the revenue is derived from the Wholesale segment which consists of revenue and expenses associated with the company's wholesale operations. The Group has wholesale operations in Sweden, Finland, the Netherlands, Belgium, Germany, and England for apparel and underwear as well as in Sweden, Finland, and the Baltic countries for footwear. Geographically, it derives a majority of revenue from Sweden.
90GF Score
Get the complete analysis for CHIX:BORGS
Intrinsic Value: Projected FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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