Bjorn Borg AB (CHIX:BORGS) GF Value Rank: 6 (As of Jul. 12, 2026) — 20% Above Median


CHIX:BORGS Bjorn Borg AB CHIX:BORGS
92 GF Score
Price kr26.00
GF Value kr24.77
! 2 Warning Signs
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What is Bjorn Borg AB GF Value Rank?

Bjorn Borg AB CHIX:BORGS 92 GF Value Rank is 6 as of Jul. 12, 2026, which is 20% above its 10-year median of 5.00. GuruFocus rates CHIX:BORGS with a GF Score™ of 92/100 and a GF Value™ of kr24.77. The stock has 2 warning signs investors should review.

Bjorn Borg AB has the GF Value Rank of 6.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Bjorn Borg AB GF Value Rank Related Terms

CHIX:BORGS vs RL, LEVI, VFC: GF Value Rank Comparison

For the Apparel Manufacturing subindustry, Bjorn Borg AB's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Bjorn Borg AB GF Value Rank vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Bjorn Borg AB's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Bjorn Borg AB's GF Value Rank falls into.


CHIX:BORGS
92GF Score
Bjorn Borg AB CHIX:BORGS
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 6 mean?
Bjorn Borg AB (CHIX:BORGS) has a GF Value Rank of 6 as of Jul. 12, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Bjorn Borg AB and its competitors. This is 20% above median its historical median of 5.00. Over the past decade, Bjorn Borg AB's GF Value Rank has ranged from 1.00 to 7.00.
Is Bjorn Borg AB's GF Value Rank too high?
Bjorn Borg AB's current GF Value Rank of 6 is 20% above median its 10-year median of 5.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 7.00. Overall, Bjorn Borg AB has a GF Score™ of 92/100, reflecting its overall financial health beyond just this single metric.
How does Bjorn Borg AB's GF Value Rank compare to RL and LEVI?
Bjorn Borg AB's GF Value Rank of 6 can be compared against companies in the Manufacturing - Apparel & Accessories industry. Historically, Bjorn Borg AB's own GF Value Rank has ranged from 1.00 to 7.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Manufacturing - Apparel & Accessories company?
A good GF Value Rank depends on the Manufacturing - Apparel & Accessories industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Bjorn Borg AB and its competitors. Bjorn Borg AB's current GF Value Rank is 6, which is 20% above median its own 10-year median of 5.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bjorn Borg AB stock overvalued right now?
Bjorn Borg AB (CHIX:BORGS) has a current GF Value Rank of 6. The stock's GF Value™ is kr24.77, compared to a current price of kr26.00 — trading 5% above its estimated fair value. The current GF Value Rank is 6, which is 20% above median its 10-year median of 5.00. Bjorn Borg AB's overall GF Score™ is 92/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Bjorn Borg AB (CHIX:BORGS), the current GF Value Rank is 6 as of Jul. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Bjorn Borg AB (CHIX:BORGS) Overvalued in 2026?

Based on GuruFocus' analysis, Bjorn Borg AB stock appears to be overvalued. The current stock price of kr26.00 is trading 5% above its estimated GF Value™ of kr24.77.

Key valuation signals for CHIX:BORGS:

  • GF Value Rank: 6 (20% above median its 10-year median of 5.00)
  • GF Value™: kr24.77 vs. price of kr26.00 (5% above fair value)
  • GF Score™: 92/100 with 2 warning signs

No single metric tells the full story. See the CHIX:BORGS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Bjorn Borg AB Business Description

Other Exchanges BORG:Sweden6BB:Germany
Address Frosundaviks alle 1, Solna, Stockholm, SWE, SE-169 70
Bjorn Borg AB is engaged in the apparel industry. It owns the Bjorn Borg brand, through which it offers fashion underwear, sportswear, fragrances, footwear, bags, luggage, eyewear, and home products. The company operates in the segments of Wholesale, Own stores, Distributors, Licensing, and e-commerce. A majority of the revenue is derived from the Wholesale segment which consists of revenue and expenses associated with the company's wholesale operations. The Group has wholesale operations in Sweden, Finland, the Netherlands, Belgium, Germany, and England for apparel and underwear as well as in Sweden, Finland, and the Baltic countries for footwear. Geographically, it derives a majority of revenue from Sweden.
92GF Score

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GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr26.00
Price
kr24.77
GF Value