Visa (PFTS:V) Cyclically Adjusted PB Ratio: (As of Jul. 20, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

What is Visa Cyclically Adjusted PB Ratio?

Note: If the price history is too short, we do not calculate current Cyclically Adjusted PB Ratio for this stock. All the historical data is shown as the company's primary share's data instead.

Shiller PE for Stocks: The True Measure of Stock Valuation


Visa  (PFTS:V) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Visa Cyclically Adjusted PB Ratio Related Terms


Visa Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Visa's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Visa Cyclically Adjusted PB Ratio Chart

Visa Annual Data
Trend Sep16 Sep17 Sep18 Sep19 Sep20 Sep21 Sep22 Sep23 Sep24 Sep25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 14.85 10.71 13.06 14.86 17.61

Visa Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 18.50 18.50 17.61 18.07 15.25

PFTS:V vs MA, AXP, COF: Cyclically Adjusted PB Ratio Comparison

For the Credit Services subindustry, Visa's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Visa Cyclically Adjusted PB Ratio vs Credit Services Industry

For the Credit Services industry and Financial Services sector, Visa's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Visa's Cyclically Adjusted PB Ratio falls into.



Visa Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Visa's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Visa's adjusted Book Value per Share data for the three months ended in Mar. 2026 was:

Adj_Book=Book Value per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=825.868/330.2130*330.2130
=825.868

Current CPI (Mar. 2026) = 330.2130.

Visa Quarterly Data

Book Value per Share CPI Adj_Book
201606 624.924 241.018 856.193
201609 631.923 241.428 864.312
201612 614.695 241.432 840.735
201703 600.326 243.801 813.104
201706 628.173 244.955 846.812
201709 648.211 246.819 867.225
201712 665.904 246.524 891.962
201803 683.628 249.554 904.585
201806 672.343 251.989 881.056
201809 691.640 252.439 904.728
201812 695.557 251.233 914.219
201903 703.311 254.202 913.614
201906 722.154 256.143 930.982
201909 673.244 256.759 865.847
201912 735.981 256.974 945.740
202003 679.163 258.115 868.870
202006 704.753 257.797 902.720
202009 744.095 260.280 944.021
202012 768.018 260.474 973.646
202103 769.443 264.877 959.238
202106 774.897 271.696 941.792
202109 732.406 274.310 881.667
202112 751.698 278.802 890.311
202203 749.227 287.504 860.525
202206 745.240 296.311 830.506
202209 712.711 296.808 792.925
202212 755.971 296.797 841.085
202303 796.246 301.836 871.105
202306 813.349 305.109 880.270
202309 815.032 307.789 874.411
202312 844.430 306.746 909.031
202403 864.885 312.332 914.400
202406 859.246 314.175 903.109
202409 860.302 315.301 900.990
202412 848.897 315.605 888.189
202503 848.156 319.799 875.776
202506 869.031 322.561 889.647
202509 859.543 324.800 873.868
202512 887.775 324.054 904.648
202603 825.868 330.213 825.868

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.


Visa Business Description

Address P.O. Box 8999, San Francisco, CA, USA, 94128-8999
Visa is the largest payment processor in the world. In fiscal 2025, it processed almost $17 trillion in total volume. Visa operates in over 200 countries and processes transactions in over 160 currencies. Its systems are capable of processing over 65,000 transactions per second.