Pricer AB (STU:PRRB) Cyclically Adjusted PB Ratio: 0.58 (As of Jul. 20, 2026) — 58% Below Median

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STU:PRRB Pricer AB STU:PRRB
50 GF Score
Price €0.38
GF Value €0.41
Valuation Fairly Valued
! 5 Warning Signs
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What is Pricer AB Cyclically Adjusted PB Ratio?

Pricer AB STU:PRRB -0.79% 50 Cyclically Adjusted PB Ratio is 0.58 as of Jul. 20, 2026, which is 58% below its 10-year median of 1.39. GuruFocus rates STU:PRRB with a GF Score™ of 50/100 and a GF Value™ of €0.41 (Fairly Valued). The stock has 5 warning signs investors should review. Among 2,286 Industrial Products companies, Pricer AB ranks better than 86.66% on this metric.

As of today (2026-07-20), Pricer AB's current share price is €0.376. Pricer AB's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 was €0.65. Pricer AB's Cyclically Adjusted PB Ratio for today is 0.58.

The historical rank and industry rank for Pricer AB's Cyclically Adjusted PB Ratio or its related term are showing as below:

STU:PRRB' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 0.06   Med: 1.39   Max: 5.47
Current: 0.58

During the past years, Pricer AB's highest Cyclically Adjusted PB Ratio was 5.47. The lowest was 0.06. And the median was 1.39.

STU:PRRB's Cyclically Adjusted PB Ratio is ranked better than
86.66% of 2286 companies
in the Industrial Products industry
Industry Median: 2.115 vs STU:PRRB: 0.58

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Pricer AB's adjusted book value per share data for the three months ended in Jun. 2026 was €0.622. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is €0.65 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Pricer AB  (STU:PRRB) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Pricer AB Cyclically Adjusted PB Ratio Related Terms


Pricer AB Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Pricer AB's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Pricer AB Cyclically Adjusted PB Ratio Chart

Pricer AB Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 3.42 2.06 1.08 1.62 0.58

Pricer AB Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.71 0.70 0.58 0.40 0.47

Pricer AB Cyclically Adjusted PB Ratio Competitor Comparison

For the Business Equipment & Supplies subindustry, Pricer AB's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Pricer AB Cyclically Adjusted PB Ratio vs Industrial Products Industry

For the Industrial Products industry and Industrials sector, Pricer AB's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Pricer AB's Cyclically Adjusted PB Ratio falls into.


STU:PRRB
50GF Score
Pricer AB STU:PRRB
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Pricer AB Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Pricer AB's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=0.376/0.65
=0.58

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Pricer AB's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Pricer AB's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=0.622/134.1100*134.1100
=0.622

Current CPI (Jun. 2026) = 134.1100.

Pricer AB Quarterly Data

Book Value per Share CPI Adj_Book
201609 0.602 101.138 0.798
201612 0.607 102.022 0.798
201703 0.620 102.022 0.815
201706 0.568 102.752 0.741
201709 0.590 103.279 0.766
201712 0.583 103.793 0.753
201803 0.585 103.962 0.755
201806 0.564 104.875 0.721
201809 0.574 105.679 0.728
201812 0.604 105.912 0.765
201903 0.610 105.886 0.773
201906 0.581 106.742 0.730
201909 0.604 107.214 0.756
201912 0.623 107.766 0.775
202003 0.627 106.563 0.789
202006 0.562 107.498 0.701
202009 0.621 107.635 0.774
202012 0.650 108.296 0.805
202103 0.673 108.360 0.833
202106 0.594 108.928 0.731
202109 0.620 110.338 0.754
202112 0.625 112.486 0.745
202203 0.609 114.825 0.711
202206 0.530 118.384 0.600
202209 0.536 122.296 0.588
202212 0.536 126.365 0.569
202303 0.509 127.042 0.537
202306 0.494 129.407 0.512
202309 0.506 130.224 0.521
202312 0.524 131.912 0.533
202403 0.537 132.205 0.545
202406 0.558 132.716 0.564
202409 0.572 132.304 0.580
202412 0.594 132.987 0.599
202503 0.601 132.825 0.607
202506 0.580 133.699 0.582
202509 0.596 133.480 0.599
202512 0.602 133.390 0.605
202603 0.617 133.560 0.620
202606 0.622 134.110 0.622

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 0.58 mean?
Pricer AB (STU:PRRB) has a Cyclically Adjusted PB Ratio of 0.58 as of Jul. 20, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Pricer AB and its competitors. This is 58% below median its historical median of 1.39. Over the past decade, Pricer AB's Cyclically Adjusted PB Ratio has ranged from 0.06 to 5.47. According to the industry distribution chart, Pricer AB ranks #305 out of 2286 companies in the Industrial Products industry, placing it in the top 13.3%.
Is Pricer AB's Cyclically Adjusted PB Ratio too high?
Pricer AB's current Cyclically Adjusted PB Ratio of 0.58 is 58% below median its 10-year median of 1.39. Over the past 10 years, this metric has ranged from a low of 0.06 to a high of 5.47. The Industrial Products industry median Cyclically Adjusted PB Ratio is 2.12. Pricer AB's value of 0.58 is 72.6% below this industry median. Based on the distribution chart, Pricer AB ranks #305 out of 2286 companies in the Industrial Products industry, which is in the top quartile — a strong position relative to peers. Overall, Pricer AB has a GF Score™ of 50/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Pricer AB's Cyclically Adjusted PB Ratio compare to competitors?
According to the Industrial Products industry distribution chart, Pricer AB ranks #305 out of 2286 companies for Cyclically Adjusted PB Ratio. This places Pricer AB in the top 13% of its industry — outperforming the majority of peers. The industry median Cyclically Adjusted PB Ratio is 2.12. Pricer AB's value of 0.58 is 72.6% below this benchmark. Historically, Pricer AB's own Cyclically Adjusted PB Ratio has ranged from 0.06 to 5.47 over the past decade. While the company's 10-year median is 1.39 vs. the industry median of 2.12, Pricer AB has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for an Industrial Products company?
The median Cyclically Adjusted PB Ratio among Industrial Products companies is 2.12, based on 2,286 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pricer AB's current Cyclically Adjusted PB Ratio of 0.58 is 72.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Pricer AB and its competitors. For the Industrial Products industry, the median Cyclically Adjusted PB Ratio is 2.12 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pricer AB's current Cyclically Adjusted PB Ratio is 0.58, which is 58% below median its own 10-year median of 1.39. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pricer AB stock overvalued right now?
Based on GuruFocus' analysis, Pricer AB (STU:PRRB) is currently considered Fairly Valued. The stock's GF Value™ is €0.41, compared to a current price of €0.38 — trading 8.3% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 0.58, which is 58% below median its 10-year median of 1.39 and 72.6% below the Industrial Products industry median of 2.12. Pricer AB's overall GF Score™ is 50/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Pricer AB (STU:PRRB), the current Cyclically Adjusted PB Ratio is 0.58 as of Jul. 20, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Pricer AB (STU:PRRB) Overvalued in 2026?

Based on GuruFocus' analysis, Pricer AB stock appears to be undervalued. The current stock price of €0.38 is trading 8.3% below its estimated GF Value™ of €0.41. GuruFocus considers Pricer AB to be Fairly Valued.

Key valuation signals for STU:PRRB:

  • Cyclically Adjusted PB Ratio: 0.58 (58% below median its 10-year median of 1.39)
  • GF Value™: €0.41 vs. price of €0.38 (8.3% below fair value)
  • GF Score™: 50/100 with 5 warning signs
  • Industry Position: 72.6% below the Industrial Products median (#305 of 2286)

No single metric tells the full story. See the STU:PRRB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Pricer AB Business Description

Other Exchanges PRIC B:Sweden0H38:UK
Address Halsingegatan 47, Stockholm, SWE, SE-113 31
Pricer AB provides solutions for automation and communication in physical stores with a focus on driving digitalization and changing the retail trade. The company's systems for electronic shelf labels and digital signage enable retailers to communicate with their customers, employees and suppliers. It constitutes a single operating segment with operations spread across Europe, Middle East & Africa, Americas, and Asia & Pacific. The majority of the revenue is derived from the Europe, Middle East & Africa regions.
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Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€0.38
Price
€0.41
GF Value