Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Pricer ABSTU:PRRB -0.79%50 3-Year ROIIC % is -1.94 as of Dec. 2025. GuruFocus rates STU:PRRB with a GF Score™ of 50/100 and a GF Value™ of €0.42 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 2,933 Industrial Products companies, Pricer AB ranks worse than 59.67% on this metric.
3-Year Return on Invested Incremental Capital (3-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 3-year.
Pricer AB's 3-Year ROIIC % for the quarter that ended in Dec. 2025 was -1.94%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
The industry rank for Pricer AB's 3-Year ROIIC % or its related term are showing as below:
STU:PRRB's 3-Year ROIIC % is ranked worse than 59.67% of 2933
companies
in the Industrial Products industry
Industry Median: 3.45
vs STU:PRRB: -1.94
Pricer AB (STU:PRRB) 3-Year ROIIC % Explanation
Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.
High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
Be Aware
It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.
Pricer AB 3-Year ROIIC % Related Terms
Pricer AB 3-Year ROIIC % Historical Data
* Premium members only.
The historical data trend for Pricer AB's 3-Year ROIIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Business Equipment & Supplies subindustry, Pricer AB's 3-Year ROIIC %, along with its competitors' market caps and 3-Year ROIIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pricer AB 3-Year ROIIC % vs Industrial Products Industry
For the Industrial Products industry and Industrials sector, Pricer AB's 3-Year ROIIC % distribution charts can be found below:
* The bar in red indicates where Pricer AB's 3-Year ROIIC % falls into.
Pricer AB's 3-Year ROIIC % for the quarter that ended in Dec. 2025 is calculated as:
3-Year ROIIC %
=
3-Year Incremental Net Operating Profit After Taxes (NOPAT)**
/
3-Year Incremental Invested Capital**
=
( 0.4736526 (Dec. 2025) - 1.11 (Dec. 2022) )
/
( 120.333 (Dec. 2025) - 85.956 (Dec. 2022) )
=
-0.6363474
/
34.377
=
-1.85%***
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** Annual data of NOPAT and Invested Capital was used to calculate 3-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.
Pricer AB (STU:PRRB) has a 3-Year ROIIC % of -1.94 as of Dec. 2025. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Pricer AB and its competitors. According to the industry distribution chart, Pricer AB ranks #1750 out of 2933 companies in the Industrial Products industry, placing it in the top 59.7%.
Is Pricer AB's 3-Year ROIIC % too high?
Pricer AB's current 3-Year ROIIC % is -1.94. Based on the distribution chart, Pricer AB ranks #1750 out of 2933 companies in the Industrial Products industry, which is below the industry midpoint. Overall, Pricer AB has a GF Score™ of 50/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Pricer AB's 3-Year ROIIC % compare to competitors?
According to the Industrial Products industry distribution chart, Pricer AB ranks #1750 out of 2933 companies for 3-Year ROIIC %. This places Pricer AB in the lower half of its industry. The industry median 3-Year ROIIC % is 3.45. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-Year ROIIC % for an Industrial Products company?
The median 3-Year ROIIC % among Industrial Products companies is 3.45, based on 2,933 companies in the industry. Companies in the top quartile (top 25%) have a 3-Year ROIIC % significantly above this median, while those in the bottom quartile fall well below. However, 3-Year ROIIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-Year ROIIC % mean?
A high 3-Year ROIIC % can signal that a stock is expensive relative to its fundamentals. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Pricer AB and its competitors. For the Industrial Products industry, the median 3-Year ROIIC % is 3.45 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pricer AB's current 3-Year ROIIC % is -1.94. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pricer AB stock overvalued right now?
Based on GuruFocus' analysis, Pricer AB (STU:PRRB) is currently considered Modestly Undervalued. The stock's GF Value™ is €0.42, compared to a current price of €0.38 — trading 10.5% below its estimated fair value. The current 3-Year ROIIC % is -1.94. Pricer AB's overall GF Score™ is 50/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-Year ROIIC % calculated?
3-Year ROIIC % is calculated from a company's financial statements. For Pricer AB (STU:PRRB), the current 3-Year ROIIC % is -1.94 as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pricer AB (STU:PRRB) Overvalued in 2026?
Based on GuruFocus' analysis, Pricer AB stock appears to be undervalued.
The current stock price of €0.38 is trading 10.5% below its estimated GF Value™ of €0.42.
GuruFocus considers Pricer AB to be Modestly Undervalued.
Key valuation signals for STU:PRRB:
3-Year ROIIC %: -1.94
GF Value™: €0.42 vs. price of €0.38 (10.5% below fair value)
No single metric tells the full story. See the STU:PRRB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pricer AB provides solutions for automation and communication in physical stores with a focus on driving digitalization and changing the retail trade. The company's systems for electronic shelf labels and digital signage enable retailers to communicate with their customers, employees and suppliers. It constitutes a single operating segment with operations spread across Europe, Middle East & Africa, Americas, and Asia & Pacific. The majority of the revenue is derived from the Europe, Middle East & Africa regions.
50GF Score
Get the complete analysis for STU:PRRB
3-Year ROIIC % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
STU:PRRB has been successfully added to your 
