Pricer AB (STU:PRRB) Cyclically Adjusted PS Ratio: 0.28 (As of Jul. 20, 2026) — 76% Below Median

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STU:PRRB Pricer AB STU:PRRB
50 GF Score
Price €0.38
GF Value €0.41
Valuation Fairly Valued
! 5 Warning Signs
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What is Pricer AB Cyclically Adjusted PS Ratio?

Pricer AB STU:PRRB -0.79% 50 Cyclically Adjusted PS Ratio is 0.28 as of Jul. 20, 2026, which is 76% below its 10-year median of 1.17. GuruFocus rates STU:PRRB with a GF Score™ of 50/100 and a GF Value™ of €0.41 (Fairly Valued). The stock has 5 warning signs investors should review. Among 2,298 Industrial Products companies, Pricer AB ranks better than 90.56% on this metric.

As of today (2026-07-20), Pricer AB's current share price is €0.376. Pricer AB's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 was €1.32. Pricer AB's Cyclically Adjusted PS Ratio for today is 0.28.

The historical rank and industry rank for Pricer AB's Cyclically Adjusted PS Ratio or its related term are showing as below:

STU:PRRB' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.19   Med: 1.17   Max: 4.43
Current: 0.28

During the past years, Pricer AB's highest Cyclically Adjusted PS Ratio was 4.43. The lowest was 0.19. And the median was 1.17.

STU:PRRB's Cyclically Adjusted PS Ratio is ranked better than
90.56% of 2298 companies
in the Industrial Products industry
Industry Median: 1.74 vs STU:PRRB: 0.28

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Pricer AB's adjusted revenue per share data for the three months ended in Jun. 2026 was €0.271. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is €1.32 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Pricer AB  (STU:PRRB) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Pricer AB Cyclically Adjusted PS Ratio Related Terms


Pricer AB Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Pricer AB's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Pricer AB Cyclically Adjusted PS Ratio Chart

Pricer AB Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 2.57 1.32 0.60 0.84 0.29

Pricer AB Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.36 0.35 0.29 0.20 0.23

Pricer AB Cyclically Adjusted PS Ratio Competitor Comparison

For the Business Equipment & Supplies subindustry, Pricer AB's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Pricer AB Cyclically Adjusted PS Ratio vs Industrial Products Industry

For the Industrial Products industry and Industrials sector, Pricer AB's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Pricer AB's Cyclically Adjusted PS Ratio falls into.


STU:PRRB
50GF Score
Pricer AB STU:PRRB
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Pricer AB Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Pricer AB's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=0.376/1.32
=0.28

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Pricer AB's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Pricer AB's adjusted Revenue per Share data for the three months ended in Jun. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=0.271/134.1100*134.1100
=0.271

Current CPI (Jun. 2026) = 134.1100.

Pricer AB Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201609 0.177 101.138 0.235
201612 0.156 102.022 0.205
201703 0.147 102.022 0.193
201706 0.170 102.752 0.222
201709 0.163 103.279 0.212
201712 0.205 103.793 0.265
201803 0.143 103.962 0.184
201806 0.173 104.875 0.221
201809 0.312 105.679 0.396
201812 0.301 105.912 0.381
201903 0.200 105.886 0.253
201906 0.203 106.742 0.255
201909 0.174 107.214 0.218
201912 0.182 107.766 0.226
202003 0.166 106.563 0.209
202006 0.219 107.498 0.273
202009 0.432 107.635 0.538
202012 0.538 108.296 0.666
202103 0.309 108.360 0.382
202106 0.308 108.928 0.379
202109 0.390 110.338 0.474
202112 0.380 112.486 0.453
202203 0.355 114.825 0.415
202206 0.402 118.384 0.455
202209 0.482 122.296 0.529
202212 0.568 126.365 0.603
202303 0.460 127.042 0.486
202306 0.532 129.407 0.551
202309 0.321 130.224 0.331
202312 0.437 131.912 0.444
202403 0.362 132.205 0.367
202406 0.348 132.716 0.352
202409 0.330 132.304 0.335
202412 0.334 132.987 0.337
202503 0.294 132.825 0.297
202506 0.248 133.699 0.249
202509 0.333 133.480 0.335
202512 0.321 133.390 0.323
202603 0.276 133.560 0.277
202606 0.271 134.110 0.271

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 0.28 mean?
Pricer AB (STU:PRRB) has a Cyclically Adjusted PS Ratio of 0.28 as of Jul. 20, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Pricer AB and its competitors. This is 76% below median its historical median of 1.17. Over the past decade, Pricer AB's Cyclically Adjusted PS Ratio has ranged from 0.19 to 4.43. According to the industry distribution chart, Pricer AB ranks #217 out of 2298 companies in the Industrial Products industry, placing it in the top 9.4%.
Is Pricer AB's Cyclically Adjusted PS Ratio too high?
Pricer AB's current Cyclically Adjusted PS Ratio of 0.28 is 76% below median its 10-year median of 1.17. Over the past 10 years, this metric has ranged from a low of 0.19 to a high of 4.43. The Industrial Products industry median Cyclically Adjusted PS Ratio is 1.74. Pricer AB's value of 0.28 is 83.9% below this industry median. Based on the distribution chart, Pricer AB ranks #217 out of 2298 companies in the Industrial Products industry, which is in the top quartile — a strong position relative to peers. Overall, Pricer AB has a GF Score™ of 50/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Pricer AB's Cyclically Adjusted PS Ratio compare to competitors?
According to the Industrial Products industry distribution chart, Pricer AB ranks #217 out of 2298 companies for Cyclically Adjusted PS Ratio. This places Pricer AB in the top 9% of its industry — outperforming the majority of peers. The industry median Cyclically Adjusted PS Ratio is 1.74. Pricer AB's value of 0.28 is 83.9% below this benchmark. Historically, Pricer AB's own Cyclically Adjusted PS Ratio has ranged from 0.19 to 4.43 over the past decade. While the company's 10-year median is 1.17 vs. the industry median of 1.74, Pricer AB has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for an Industrial Products company?
The median Cyclically Adjusted PS Ratio among Industrial Products companies is 1.74, based on 2,298 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pricer AB's current Cyclically Adjusted PS Ratio of 0.28 is 83.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Pricer AB and its competitors. For the Industrial Products industry, the median Cyclically Adjusted PS Ratio is 1.74 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pricer AB's current Cyclically Adjusted PS Ratio is 0.28, which is 76% below median its own 10-year median of 1.17. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pricer AB stock overvalued right now?
Based on GuruFocus' analysis, Pricer AB (STU:PRRB) is currently considered Fairly Valued. The stock's GF Value™ is €0.41, compared to a current price of €0.38 — trading 8.3% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.28, which is 76% below median its 10-year median of 1.17 and 83.9% below the Industrial Products industry median of 1.74. Pricer AB's overall GF Score™ is 50/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Pricer AB (STU:PRRB), the current Cyclically Adjusted PS Ratio is 0.28 as of Jul. 20, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Pricer AB (STU:PRRB) Overvalued in 2026?

Based on GuruFocus' analysis, Pricer AB stock appears to be undervalued. The current stock price of €0.38 is trading 8.3% below its estimated GF Value™ of €0.41. GuruFocus considers Pricer AB to be Fairly Valued.

Key valuation signals for STU:PRRB:

  • Cyclically Adjusted PS Ratio: 0.28 (76% below median its 10-year median of 1.17)
  • GF Value™: €0.41 vs. price of €0.38 (8.3% below fair value)
  • GF Score™: 50/100 with 5 warning signs
  • Industry Position: 83.9% below the Industrial Products median (#217 of 2298)

No single metric tells the full story. See the STU:PRRB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Pricer AB Business Description

Other Exchanges PRIC B:Sweden0H38:UK
Address Halsingegatan 47, Stockholm, SWE, SE-113 31
Pricer AB provides solutions for automation and communication in physical stores with a focus on driving digitalization and changing the retail trade. The company's systems for electronic shelf labels and digital signage enable retailers to communicate with their customers, employees and suppliers. It constitutes a single operating segment with operations spread across Europe, Middle East & Africa, Americas, and Asia & Pacific. The majority of the revenue is derived from the Europe, Middle East & Africa regions.
50GF Score

Get the complete analysis for STU:PRRB

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€0.38
Price
€0.41
GF Value