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Pricer ABSTU:PRRB -0.79%50 PB Ratio is 0.60 as of Jul. 19, 2026, which is 65% below its 10-year median of 1.71. GuruFocus rates STU:PRRB with a GF Score™ of 50/100 and a GF Value™ of €0.42 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 2,981 Industrial Products companies, Pricer AB ranks better than 89.3% on this metric.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-07-19), Pricer AB's share price is €0.376. Pricer AB's Book Value per Share for the quarter that ended in Jun. 2026 was €0.62. Hence, Pricer AB's PB Ratio of today is 0.60.
The historical rank and industry rank for Pricer AB's PB Ratio or its related term are showing as below:
STU:PRRB'
s PB Ratio Range Over the Past 10 Years
Min: 0.42 Med: 1.71 Max: 5.46
Current: 0.61
During the past 13 years, Pricer AB's highest PB Ratio was 5.46. The lowest was 0.42. And the median was 1.71.
STU:PRRB's PB Ratio is ranked better than 89.3% of 2981
companies
in the Industrial Products industry
Industry Median: 2.11
vs STU:PRRB: 0.61
During the past 12 months, Pricer AB's average Book Value Per Share Growth Rate was 6.80% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was 3.50% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was 0.40% per year.
During the past 10 years, the average Book Value Per Share Growth Rate was 1.20% per year.
During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of Pricer AB was 1372.50% per year. The lowest was -89.30% per year. And the median was 2.80% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Pricer AB PB Ratio Related Terms
Pricer AB PB Ratio Historical Data
* Premium members only.
The historical data trend for Pricer AB's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Business Equipment & Supplies subindustry, Pricer AB's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pricer AB PB Ratio vs Industrial Products Industry
For the Industrial Products industry and Industrials sector, Pricer AB's PB Ratio distribution charts can be found below:
* The bar in red indicates where Pricer AB's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
Pricer AB's PB Ratio for today is calculated as follows:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Pricer AB (STU:PRRB) has a PB Ratio of 0.60 as of Jul. 19, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Pricer AB and its competitors. This is 65% below median its historical median of 1.71. Over the past decade, Pricer AB's PB Ratio has ranged from 0.42 to 5.46. According to the industry distribution chart, Pricer AB ranks #319 out of 2981 companies in the Industrial Products industry, placing it in the top 10.7%.
Is Pricer AB's PB Ratio too high?
Pricer AB's current PB Ratio of 0.60 is 65% below median its 10-year median of 1.71. Over the past 10 years, this metric has ranged from a low of 0.42 to a high of 5.46. The Industrial Products industry median PB Ratio is 2.11. Pricer AB's value of 0.60 is 71.6% below this industry median. Based on the distribution chart, Pricer AB ranks #319 out of 2981 companies in the Industrial Products industry, which is in the top quartile — a strong position relative to peers. Overall, Pricer AB has a GF Score™ of 50/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Pricer AB's PB Ratio compare to competitors?
According to the Industrial Products industry distribution chart, Pricer AB ranks #319 out of 2981 companies for PB Ratio. This places Pricer AB in the top 11% of its industry — outperforming the majority of peers. The industry median PB Ratio is 2.11. Pricer AB's value of 0.60 is 71.6% below this benchmark. Historically, Pricer AB's own PB Ratio has ranged from 0.42 to 5.46 over the past decade. While the company's 10-year median is 1.71 vs. the industry median of 2.11, Pricer AB has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for an Industrial Products company?
The median PB Ratio among Industrial Products companies is 2.11, based on 2,981 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pricer AB's current PB Ratio of 0.60 is 71.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Pricer AB and its competitors. For the Industrial Products industry, the median PB Ratio is 2.11 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pricer AB's current PB Ratio is 0.60, which is 65% below median its own 10-year median of 1.71. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pricer AB stock overvalued right now?
Based on GuruFocus' analysis, Pricer AB (STU:PRRB) is currently considered Modestly Undervalued. The stock's GF Value™ is €0.42, compared to a current price of €0.38 — trading 10.5% below its estimated fair value. The current PB Ratio is 0.60, which is 65% below median its 10-year median of 1.71 and 71.6% below the Industrial Products industry median of 2.11. Pricer AB's overall GF Score™ is 50/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Pricer AB (STU:PRRB), the current PB Ratio is 0.60 as of Jul. 19, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pricer AB (STU:PRRB) Overvalued in 2026?
Based on GuruFocus' analysis, Pricer AB stock appears to be undervalued.
The current stock price of €0.38 is trading 10.5% below its estimated GF Value™ of €0.42.
GuruFocus considers Pricer AB to be Modestly Undervalued.
Key valuation signals for STU:PRRB:
PB Ratio: 0.60 (65% below median its 10-year median of 1.71)
GF Value™: €0.42 vs. price of €0.38 (10.5% below fair value)
Industry Position: 71.6% below the Industrial Products median (#319 of 2981)
No single metric tells the full story. See the STU:PRRB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pricer AB provides solutions for automation and communication in physical stores with a focus on driving digitalization and changing the retail trade. The company's systems for electronic shelf labels and digital signage enable retailers to communicate with their customers, employees and suppliers. It constitutes a single operating segment with operations spread across Europe, Middle East & Africa, Americas, and Asia & Pacific. The majority of the revenue is derived from the Europe, Middle East & Africa regions.
50GF Score
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