Pricer AB (STU:PRRB) E10: €0.04 (As of Jun. 2026)

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STU:PRRB Pricer AB STU:PRRB
50 GF Score
Price €0.38
GF Value €0.41
Valuation Fairly Valued
! 5 Warning Signs
View Full Analysis

What is Pricer AB E10?

Pricer AB STU:PRRB -0.79% 50 E10 is €0.04 as of Jun. 2026. GuruFocus rates STU:PRRB with a GF Score™ of 50/100 and a GF Value™ of €0.41 (Fairly Valued). The stock has 5 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Pricer AB's adjusted earnings per share data for the three months ended in Jun. 2026 was €0.011. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is €0.04 for the trailing ten years ended in Jun. 2026.

During the past 12 months, Pricer AB's average E10 Growth Rate was -2.20% per year. During the past 3 years, the average E10 Growth Rate was 5.80% per year. During the past 5 years, the average E10 Growth Rate was -1.50% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Pricer AB was 5.80% per year. The lowest was -26.30% per year. And the median was -15.15% per year.

As of today (2026-07-20), Pricer AB's current stock price is €0.376. Pricer AB's E10 for the quarter that ended in Jun. 2026 was €0.04. Pricer AB's Shiller PE Ratio of today is 9.40.

During the past 13 years, the highest Shiller PE Ratio of Pricer AB was 68.08. The lowest was 6.07. And the median was 20.01.


Pricer AB  (STU:PRRB) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Pricer AB's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=0.376/0.04
=9.40

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Pricer AB was 68.08. The lowest was 6.07. And the median was 20.01.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Pricer AB E10 Related Terms


Pricer AB E10 Historical Data

* Premium members only.

The historical data trend for Pricer AB's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Pricer AB E10 Chart

Pricer AB Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.04 0.03 0.03 0.04 0.04

Pricer AB Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.04 0.04 0.04 0.04 0.04

Pricer AB E10 Competitor Comparison

For the Business Equipment & Supplies subindustry, Pricer AB's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Pricer AB Shiller PE Ratio vs Industrial Products Industry

For the Industrial Products industry and Industrials sector, Pricer AB's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Pricer AB's Shiller PE Ratio falls into.


STU:PRRB
50GF Score
Pricer AB STU:PRRB
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Pricer AB E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Pricer AB's adjusted earnings per share data for the three months ended in Jun. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=0.011/134.1100*134.1100
=0.011

Current CPI (Jun. 2026) = 134.1100.

Pricer AB Quarterly Data

per share eps CPI Adj_EPS
201609 0.019 101.138 0.025
201612 0.015 102.022 0.020
201703 0.004 102.022 0.005
201706 0.006 102.752 0.008
201709 0.014 103.279 0.018
201712 0.009 103.793 0.012
201803 0.004 103.962 0.005
201806 0.022 104.875 0.028
201809 0.021 105.679 0.027
201812 0.020 105.912 0.025
201903 0.014 105.886 0.018
201906 0.024 106.742 0.030
201909 0.020 107.214 0.025
201912 0.014 107.766 0.017
202003 0.011 106.563 0.014
202006 -0.005 107.498 -0.006
202009 0.053 107.635 0.066
202012 0.040 108.296 0.050
202103 0.014 108.360 0.017
202106 0.012 108.928 0.015
202109 0.025 110.338 0.030
202112 0.011 112.486 0.013
202203 -0.076 114.825 -0.089
202206 -0.003 118.384 -0.003
202209 0.004 122.296 0.004
202212 0.011 126.365 0.012
202303 -0.022 127.042 -0.023
202306 -0.012 129.407 -0.012
202309 -0.004 130.224 -0.004
202312 0.002 131.912 0.002
202403 0.008 132.205 0.008
202406 0.023 132.716 0.023
202409 0.023 132.304 0.023
202412 0.017 132.987 0.017
202503 -0.004 132.825 -0.004
202506 -0.020 133.699 -0.020
202509 0.018 133.480 0.018
202512 0.006 133.390 0.006
202603 0.004 133.560 0.004
202606 0.011 134.110 0.011

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of €0.04 mean?
Pricer AB (STU:PRRB) has a E10 of €0.04 as of Jun. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Pricer AB and its competitors.
Is Pricer AB's E10 too high?
Pricer AB's current E10 is €0.04. Overall, Pricer AB has a GF Score™ of 50/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Pricer AB's E10 compare to competitors?
Pricer AB's E10 of €0.04 can be compared against companies in the Industrial Products industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for an Industrial Products company?
A good E10 depends on the Industrial Products industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Pricer AB and its competitors. Pricer AB's current E10 is €0.04. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pricer AB stock overvalued right now?
Based on GuruFocus' analysis, Pricer AB (STU:PRRB) is currently considered Fairly Valued. The stock's GF Value™ is €0.41, compared to a current price of €0.38 — trading 8.3% below its estimated fair value. The current E10 is €0.04. Pricer AB's overall GF Score™ is 50/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Pricer AB (STU:PRRB), the current E10 is €0.04 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Pricer AB (STU:PRRB) Overvalued in 2026?

Based on GuruFocus' analysis, Pricer AB stock appears to be undervalued. The current stock price of €0.38 is trading 8.3% below its estimated GF Value™ of €0.41. GuruFocus considers Pricer AB to be Fairly Valued.

Key valuation signals for STU:PRRB:

  • E10: €0.04
  • GF Value™: €0.41 vs. price of €0.38 (8.3% below fair value)
  • GF Score™: 50/100 with 5 warning signs

No single metric tells the full story. See the STU:PRRB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Pricer AB Business Description

Other Exchanges PRIC B:Sweden0H38:UK
Address Halsingegatan 47, Stockholm, SWE, SE-113 31
Pricer AB provides solutions for automation and communication in physical stores with a focus on driving digitalization and changing the retail trade. The company's systems for electronic shelf labels and digital signage enable retailers to communicate with their customers, employees and suppliers. It constitutes a single operating segment with operations spread across Europe, Middle East & Africa, Americas, and Asia & Pacific. The majority of the revenue is derived from the Europe, Middle East & Africa regions.
50GF Score

Get the complete analysis for STU:PRRB

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€0.38
Price
€0.41
GF Value