Visa (TSX:VISA) Cyclically Adjusted PB Ratio: 17.53 (As of Jul. 11, 2026) — 26% Above Median


TSX:VISA Visa Inc TSX:VISA
96 GF Score
Price C$31.91
GF Value C$38.30
Valuation Modestly Undervalued
! 3 Warning Signs
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What is Visa Cyclically Adjusted PB Ratio?

Visa TSX:VISA +0.31% 96 Cyclically Adjusted PB Ratio is 17.53 as of Jul. 11, 2026, which is 26% above its 10-year median of 13.87. GuruFocus rates TSX:VISA with a GF Score™ of 96/100 and a GF Value™ of C$38.30 (Modestly Undervalued). The stock has 3 warning signs investors should review. Among 423 Credit Services companies, Visa ranks worse than 99.29% on this metric.

As of today (2026-07-11), Visa's current share price is C$31.91. Visa's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 was C$1.82. Visa's Cyclically Adjusted PB Ratio for today is 17.53.

The historical rank and industry rank for Visa's Cyclically Adjusted PB Ratio or its related term are showing as below:

TSX:VISA' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 7.96   Med: 13.87   Max: 19.55
Current: 17.57

During the past years, Visa's highest Cyclically Adjusted PB Ratio was 19.55. The lowest was 7.96. And the median was 13.87.

TSX:VISA's Cyclically Adjusted PB Ratio is ranked worse than
99.29% of 423 companies
in the Credit Services industry
Industry Median: 0.96 vs TSX:VISA: 17.57

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Visa's adjusted book value per share data for the three months ended in Mar. 2026 was C$1.760. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is C$1.82 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Visa  (TSX:VISA) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Visa Cyclically Adjusted PB Ratio Related Terms


Visa Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Visa's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Visa Cyclically Adjusted PB Ratio Chart

Visa Annual Data
Trend Sep16 Sep17 Sep18 Sep19 Sep20 Sep21 Sep22 Sep23 Sep24 Sep25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 14.85 10.71 13.06 14.86 17.61

Visa Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 18.50 18.50 17.61 18.07 15.25

TSX:VISA vs MA, AXP, COF: Cyclically Adjusted PB Ratio Comparison

For the Credit Services subindustry, Visa's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Visa Cyclically Adjusted PB Ratio vs Credit Services Industry

For the Credit Services industry and Financial Services sector, Visa's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Visa's Cyclically Adjusted PB Ratio falls into.


TSX:VISA
96GF Score
Visa Inc TSX:VISA
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Visa Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Visa's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=31.91/1.82
=17.53

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Visa's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Visa's adjusted Book Value per Share data for the three months ended in Mar. 2026 was:

Adj_Book=Book Value per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=1.76/330.2130*330.2130
=1.760

Current CPI (Mar. 2026) = 330.2130.

Visa Quarterly Data

Book Value per Share CPI Adj_Book
201606 1.251 241.018 1.714
201609 1.286 241.428 1.759
201612 1.273 241.432 1.741
201703 1.248 243.801 1.690
201706 1.297 244.955 1.748
201709 1.236 246.819 1.654
201712 1.320 246.524 1.768
201803 1.373 249.554 1.817
201806 1.370 251.989 1.795
201809 1.400 252.439 1.831
201812 1.451 251.233 1.907
201903 1.460 254.202 1.897
201906 1.490 256.143 1.921
201909 1.384 256.759 1.780
201912 1.505 256.974 1.934
202003 1.472 258.115 1.883
202006 1.483 257.797 1.900
202009 1.529 260.280 1.940
202012 1.528 260.474 1.937
202103 1.502 264.877 1.872
202106 1.471 271.696 1.788
202109 1.441 274.310 1.735
202112 1.494 278.802 1.769
202203 1.473 287.504 1.692
202206 1.482 296.311 1.652
202209 1.476 296.808 1.642
202212 1.595 296.797 1.775
202303 1.692 301.836 1.851
202306 1.678 305.109 1.816
202309 1.713 307.789 1.838
202312 1.759 306.746 1.894
202403 1.818 312.332 1.922
202406 1.829 314.175 1.922
202409 1.810 315.301 1.896
202412 1.878 315.605 1.965
202503 1.891 319.799 1.953
202506 1.845 322.561 1.889
202509 1.847 324.800 1.878
202512 1.902 324.054 1.938
202603 1.760 330.213 1.760

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 17.53 mean?
Visa (TSX:VISA) has a Cyclically Adjusted PB Ratio of 17.53 as of Jul. 11, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Visa and its competitors. This is 26% above median its historical median of 13.87. Over the past decade, Visa's Cyclically Adjusted PB Ratio has ranged from 7.96 to 19.55. According to the industry distribution chart, Visa ranks #420 out of 423 companies in the Credit Services industry, placing it in the top 99.3%.
Is Visa's Cyclically Adjusted PB Ratio too high?
Visa's current Cyclically Adjusted PB Ratio of 17.53 is 26% above median its 10-year median of 13.87. Over the past 10 years, this metric has ranged from a low of 7.96 to a high of 19.55. The Credit Services industry median Cyclically Adjusted PB Ratio is 0.96. Visa's value of 17.53 is 1726% above this industry median. Based on the distribution chart, Visa ranks #420 out of 423 companies in the Credit Services industry, which is in the bottom quartile relative to peers. Overall, Visa has a GF Score™ of 96/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Visa's Cyclically Adjusted PB Ratio compare to MA and AXP?
According to the Credit Services industry distribution chart, Visa ranks #420 out of 423 companies for Cyclically Adjusted PB Ratio. This places Visa in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 0.96. Visa's value of 17.53 is 1726% above this benchmark. Historically, Visa's own Cyclically Adjusted PB Ratio has ranged from 7.96 to 19.55 over the past decade. While the company's 10-year median is 13.87 vs. the industry median of 0.96, Visa has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Credit Services company?
The median Cyclically Adjusted PB Ratio among Credit Services companies is 0.96, based on 423 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Visa's current Cyclically Adjusted PB Ratio of 17.53 is 1726% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Visa and its competitors. For the Credit Services industry, the median Cyclically Adjusted PB Ratio is 0.96 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Visa's current Cyclically Adjusted PB Ratio is 17.53, which is 26% above median its own 10-year median of 13.87. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Visa stock overvalued right now?
Based on GuruFocus' analysis, Visa (TSX:VISA) is currently considered Modestly Undervalued. The stock's GF Value™ is C$38.30, compared to a current price of C$31.91 — trading 16.7% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 17.53, which is 26% above median its 10-year median of 13.87 and 1726% above the Credit Services industry median of 0.96. Visa's overall GF Score™ is 96/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Visa (TSX:VISA), the current Cyclically Adjusted PB Ratio is 17.53 as of Jul. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Visa (TSX:VISA) Overvalued in 2026?

Based on GuruFocus' analysis, Visa stock appears to be undervalued. The current stock price of C$31.91 is trading 16.7% below its estimated GF Value™ of C$38.30. GuruFocus considers Visa to be Modestly Undervalued.

Key valuation signals for TSX:VISA:

  • Cyclically Adjusted PB Ratio: 17.53 (26% above median its 10-year median of 13.87)
  • GF Value™: C$38.30 vs. price of C$31.91 (16.7% below fair value)
  • GF Score™: 96/100 with 3 warning signs
  • Industry Position: 1726% above the Credit Services median (#420 of 423)

No single metric tells the full story. See the TSX:VISA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Visa Business Description

Address P.O. Box 8999, San Francisco, CA, USA, 94128-8999
Visa is the largest payment processor in the world. In fiscal 2025, it processed almost $17 trillion in total volume. Visa operates in over 200 countries and processes transactions in over 160 currencies. Its systems are capable of processing over 65,000 transactions per second.
96GF Score

Get the complete analysis for TSX:VISA

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

C$31.91
Price
C$38.30
GF Value