Roku (XTER:R35) Cyclically Adjusted PB Ratio: (As of Sep. 21, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

XTER:R35 Roku Inc XTER:R35
72 GF Score
Price €134.04
GF Value €93.69
Valuation Significantly Overvalued
! 5 Warning Signs
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What is Roku Cyclically Adjusted PB Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Roku  (XTER:R35) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Roku Cyclically Adjusted PB Ratio Related Terms


Roku Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Roku's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Roku Cyclically Adjusted PB Ratio Chart

Roku Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only - - - 5.51 8.86

Roku Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 4.57 4.49 8.50 6.99 10.30

XTER:R35 vs FWONA, FOXA, NWSA: Cyclically Adjusted PB Ratio Comparison

For the Entertainment subindustry, Roku's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Roku Cyclically Adjusted PB Ratio vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Roku's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Roku's Cyclically Adjusted PB Ratio falls into.


XTER:R35
72GF Score
Roku Inc XTER:R35
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Roku Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Roku's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Roku's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=16.639/333.9520*333.9520
=16.639

Current CPI (Jun. 2026) = 333.9520.

Roku Quarterly Data

Book Value per Share CPI Adj_Book
201609 241.428 0.000
201612 -1.912 241.432 -2.645
201703 -1.945 243.801 -2.664
201706 -1.947 244.955 -2.654
201709 -2.213 246.819 -2.994
201712 1.279 246.524 1.733
201803 1.558 249.554 2.085
201806 1.726 251.989 2.287
201809 1.756 252.439 2.323
201812 1.950 251.233 2.592
201903 2.837 254.202 3.727
201906 3.483 256.143 4.541
201909 3.622 256.759 4.711
201912 5.190 256.974 6.745
202003 5.105 258.115 6.605
202006 7.258 257.797 9.402
202009 8.175 260.280 10.489
202012 8.479 260.474 10.871
202103 15.700 264.877 19.794
202106 16.201 271.696 19.913
202109 17.260 274.310 21.013
202112 18.003 278.802 21.564
202203 18.595 287.504 21.599
202206 19.389 296.311 21.852
202209 20.361 296.808 22.909
202212 17.709 296.797 19.926
202303 16.676 301.836 18.450
202306 16.409 305.109 17.960
202309 15.295 307.789 16.595
202312 14.675 306.746 15.977
202403 15.131 312.332 16.178
202406 15.417 314.175 16.387
202409 15.184 315.301 16.082
202412 16.498 315.605 17.457
202503 15.943 319.799 16.649
202506 14.979 322.561 15.508
202509 15.121 324.800 15.547
202512 15.307 324.054 15.775
202603 15.708 330.213 15.886
202606 16.639 333.952 16.639

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Roku (XTER:R35) Overvalued in 2026?

Based on GuruFocus' analysis, Roku stock appears to be overvalued. The current stock price of €134.04 is trading 43.1% above its estimated GF Value™ of €93.69. GuruFocus considers Roku to be Significantly Overvalued.

Key valuation signals for XTER:R35:

  • Cyclically Adjusted PB Ratio:
  • GF Value™: €93.69 vs. price of €134.04 (43.1% above fair value)
  • GF Score™: 72/100 with 5 warning signs

No single metric tells the full story. See the XTER:R35 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Roku Business Description

Address 1173 Coleman Avenue, San Jose, CA, USA, 95110
Roku enables consumers to stream television programming. Roku facilitated 145 billion streaming hours in 2025 and reached more than half of US broadband households. It is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells, as well as on connected televisions from other manufacturers that license Roku's name and software. Roku also operates The Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from device sales, licensing, and advertising, and it also receives fees from subscription streaming platforms that sell subscriptions through Roku.
72GF Score

Get the complete analysis for XTER:R35

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€134.04
Price
€93.69
GF Value