RokuXTER:R35 +0.97%73 Pretax Margin % is 7.10% as of Mar. 2026. GuruFocus rates XTER:R35 with a GF Score™ of 73/100 and a GF Value™ of €88.62 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 1,016 Media - Diversified companies, Roku ranks better than 58.66% on this metric.
Pre-Tax margin is calculated as Pre-Tax Income divided by its Revenue. Roku's Pre-Tax Income for the
three
months ended in Mar. 2026 was €77 Mil. Roku's Revenue for the
three
months ended in Mar. 2026 was €1,080 Mil. Therefore, Roku's pretax margin for the quarter that ended in Mar. 2026 was 7.10%.
The historical rank and industry rank for Roku's Pretax Margin % or its related term are showing as below:
XTER:R35'
s Pretax Margin % Range Over the Past 10 Years
Min: -20.07 Med: -4.16 Max: 8.56
Current: 4.49
XTER:R35's Pretax Margin % is ranked better than 58.66% of 1016
companies
in the Media - Diversified industry
Industry Median: 1.975
vs XTER:R35: 4.49
Roku (XTER:R35) Pretax Margin % Explanation
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Roku Pretax Margin % Related Terms
Roku Pretax Margin % Historical Data
* Premium members only.
The historical data trend for Roku's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
XTER:R35 vs FOXA, FWONA, TKO: Pretax Margin % Comparison
For the Entertainment subindustry, Roku's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Roku Pretax Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Roku's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Roku's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Roku (XTER:R35) has a Pretax Margin % of 7.10% as of Mar. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Roku and its competitors. According to the industry distribution chart, Roku ranks #420 out of 1016 companies in the Media - Diversified industry, placing it in the top 41.3%.
Is Roku's Pretax Margin % too high?
Roku's current Pretax Margin % is 7.10%. The Media - Diversified industry median Pretax Margin % is 1.98. Roku's value of 7.10% is 259.5% above this industry median. Based on the distribution chart, Roku ranks #420 out of 1016 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Roku has a GF Score™ of 73/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Roku's Pretax Margin % compare to FOXA and FWONA?
According to the Media - Diversified industry distribution chart, Roku ranks #420 out of 1016 companies for Pretax Margin %. This puts Roku in the upper half of its industry. The industry median Pretax Margin % is 1.98. Roku's value of 7.10% is 259.5% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Media - Diversified company?
The median Pretax Margin % among Media - Diversified companies is 1.98, based on 1,016 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Roku's current Pretax Margin % of 7.10% is 259.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Roku and its competitors. For the Media - Diversified industry, the median Pretax Margin % is 1.98 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Roku's current Pretax Margin % is 7.10%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Roku stock overvalued right now?
Based on GuruFocus' analysis, Roku (XTER:R35) is currently considered Significantly Overvalued. The stock's GF Value™ is €88.62, compared to a current price of €120.60 — trading 36.1% above its estimated fair value. The current Pretax Margin % is 7.10% and 259.5% above the Media - Diversified industry median of 1.98. Roku's overall GF Score™ is 73/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Roku (XTER:R35), the current Pretax Margin % is 7.10% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Roku (XTER:R35) Overvalued in 2026?
Based on GuruFocus' analysis, Roku stock appears to be overvalued.
The current stock price of €120.60 is trading 36.1% above its estimated GF Value™ of €88.62.
GuruFocus considers Roku to be Significantly Overvalued.
Key valuation signals for XTER:R35:
Pretax Margin %: 7.10%
GF Value™: €88.62 vs. price of €120.60 (36.1% above fair value)
Industry Position: 259.5% above the Media - Diversified median (#420 of 1016)
No single metric tells the full story. See the XTER:R35 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Roku enables consumers to stream television programming. Roku facilitated 145 billion streaming hours in 2025 and reached more than half of US broadband households. It is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells, as well as on connected televisions from other manufacturers that license Roku's name and software. Roku also operates The Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from device sales, licensing, and advertising, and it also receives fees from subscription streaming platforms that sell subscriptions through Roku.
73GF Score
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