Roku (XTER:R35) Tariff Resilience Score: 4/10 (As of Jul. 11, 2026)


XTER:R35 Roku Inc XTER:R35
73 GF Score
Price €123.62
GF Value €86.64
Valuation Significantly Overvalued
! 6 Warning Signs
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What is Roku Tariff Resilience Score?

Roku XTER:R35 +0.88% 73 Tariff Resilience Score is 4 as of Jul. 11, 2026. GuruFocus rates XTER:R35 with a GF Score™ of 73/100 and a GF Value™ of €86.64 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 1,032 Media - Diversified companies, Roku ranks better than 85.37% on this metric.

Roku has the Tariff Resilience Score of 4, which implies that the company might have Average Resilient.

Roku has Roku Inc is vulnerable to tariffs due to its manufacturing in Asia and sales in the US. Past tariffs have impacted costs, but its strong brand and pricing power offer some mitigation.

Tariff Resilience Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more.

The company's exposure to international trade tariffs based on these criteria:

1. Global supply chain dependencies
2. Manufacturing locations versus sales markets
3. Import/export balance and percentage of revenue
4. Historical impact from previous tariff changes
5. Available mitigation strategies (alternative suppliers, pricing power)
6. Industry-specific tariff exemptions or vulnerabilities

Based on the research, GuruFocus believes Roku might have Average Resilient.

Roku  (XTER:R35) Tariff Resilience Score Explanation

The Tariff Resilience Score ranges from 0 to 10, with 10 as the most resilient. GuruFocus divided Moat Score into following 3 categories:

Tariff Resilience Score Resilience Level
7 - 10Highly Resilient
4 - 6Average Resilient
0 - 3Highly Vulnerable

Roku Tariff Resilience Score Related Terms

XTER:R35 vs FOXA, FWONA, TKO: Tariff Resilience Score Comparison

For the Entertainment subindustry, Roku's Tariff Resilience Score, along with its competitors' market caps and Tariff Resilience Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Roku Tariff Resilience Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Roku's Tariff Resilience Score distribution charts can be found below:

* The bar in red indicates where Roku's Tariff Resilience Score falls into.


XTER:R35
73GF Score
Roku Inc XTER:R35
Tariff Resilience Score is just one metric. See GF Score™, valuation, warning signs, and more.
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What does a Tariff Resilience Score of 4 mean?
Roku (XTER:R35) has a Tariff Resilience Score of 4 as of Jul. 11, 2026. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. According to the industry distribution chart, Roku ranks #151 out of 1032 companies in the Media - Diversified industry, placing it in the top 14.6%.
Is Roku's Tariff Resilience Score too high?
Roku's current Tariff Resilience Score is 4. Based on the distribution chart, Roku ranks #151 out of 1032 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Roku has a GF Score™ of 73/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Roku's Tariff Resilience Score compare to FOXA and FWONA?
According to the Media - Diversified industry distribution chart, Roku ranks #151 out of 1032 companies for Tariff Resilience Score. This places Roku in the top 15% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Tariff Resilience Score for a Media - Diversified company?
A good Tariff Resilience Score depends on the Media - Diversified industry context. However, Tariff Resilience Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Tariff Resilience Score mean?
A high Tariff Resilience Score can signal that a stock is expensive relative to its fundamentals. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. Roku's current Tariff Resilience Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Roku stock overvalued right now?
Based on GuruFocus' analysis, Roku (XTER:R35) is currently considered Significantly Overvalued. The stock's GF Value™ is €86.64, compared to a current price of €123.62 — trading 42.7% above its estimated fair value. The current Tariff Resilience Score is 4. Roku's overall GF Score™ is 73/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Tariff Resilience Score calculated?
Tariff Resilience Score is calculated from a company's financial statements. For Roku (XTER:R35), the current Tariff Resilience Score is 4 as of Jul. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Roku (XTER:R35) Overvalued in 2026?

Based on GuruFocus' analysis, Roku stock appears to be overvalued. The current stock price of €123.62 is trading 42.7% above its estimated GF Value™ of €86.64. GuruFocus considers Roku to be Significantly Overvalued.

Key valuation signals for XTER:R35:

  • Tariff Resilience Score: 4
  • GF Value™: €86.64 vs. price of €123.62 (42.7% above fair value)
  • GF Score™: 73/100 with 6 warning signs

No single metric tells the full story. See the XTER:R35 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Roku Business Description

Address 1173 Coleman Avenue, San Jose, CA, USA, 95110
Roku enables consumers to stream television programming. Roku facilitated 145 billion streaming hours in 2025 and reached more than half of US broadband households. It is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells, as well as on connected televisions from other manufacturers that license Roku's name and software. Roku also operates The Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from device sales, licensing, and advertising, and it also receives fees from subscription streaming platforms that sell subscriptions through Roku.
73GF Score

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Tariff Resilience Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€123.62
Price
€86.64
GF Value