Roku (XTER:R35) E10: €-1.77 (As of Mar. 2026)


XTER:R35 Roku Inc XTER:R35
75 GF Score
Price €118.72
GF Value €88.82
Valuation Significantly Overvalued
! 6 Warning Signs
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What is Roku E10?

Roku XTER:R35 -0.03% 75 E10 is €-1.77 as of Mar. 2026. GuruFocus rates XTER:R35 with a GF Score™ of 75/100 and a GF Value™ of €88.82 (Significantly Overvalued). The stock has 6 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Roku's adjusted earnings per share data for the three months ended in Mar. 2026 was €0.493. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is €-1.77 for the trailing ten years ended in Mar. 2026.

Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

As of today (2026-06-28), Roku's current stock price is €118.72. Roku's E10 for the quarter that ended in Mar. 2026 was €-1.77. Roku's Shiller PE Ratio of today is .


Roku  (XTER:R35) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Roku E10 Related Terms


Roku E10 Historical Data

* Premium members only.

The historical data trend for Roku's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Roku E10 Chart

Roku Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

Roku Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 -1.77

XTER:R35 vs WMG, FWONA, TKO: E10 Comparison

For the Entertainment subindustry, Roku's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Roku Shiller PE Ratio vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Roku's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Roku's Shiller PE Ratio falls into.


XTER:R35
75GF Score
Roku Inc XTER:R35
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Roku E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Roku's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=0.493/330.2130*330.2130
=0.493

Current CPI (Mar. 2026) = 330.2130.

Roku Quarterly Data

per share eps CPI Adj_EPS
201512 0.000 236.525 0.000
201609 -0.132 241.428 -0.181
201612 0.036 241.432 0.049
201703 -0.095 243.801 -0.129
201706 -0.146 244.955 -0.197
201709 -7.375 246.819 -9.867
201712 0.051 246.524 0.068
201803 -0.057 249.554 -0.075
201806 0.004 251.989 0.005
201809 -0.077 252.439 -0.101
201812 0.044 251.233 0.058
201903 -0.080 254.202 -0.104
201906 -0.071 256.143 -0.092
201909 -0.200 256.759 -0.257
201912 -0.117 256.974 -0.150
202003 -0.407 258.115 -0.521
202006 -0.311 257.797 -0.398
202009 0.076 260.280 0.096
202012 0.403 260.474 0.511
202103 0.454 264.877 0.566
202106 0.432 271.696 0.525
202109 0.408 274.310 0.491
202112 0.150 278.802 0.178
202203 -0.173 287.504 -0.199
202206 -0.776 296.311 -0.865
202209 -0.889 296.808 -0.989
202212 -1.605 296.797 -1.786
202303 -1.289 301.836 -1.410
202306 -0.701 305.109 -0.759
202309 -2.183 307.789 -2.342
202312 -0.504 306.746 -0.543
202403 -0.322 312.332 -0.340
202406 -0.223 314.175 -0.234
202409 -0.054 315.301 -0.057
202412 -0.229 315.605 -0.240
202503 -0.176 319.799 -0.182
202506 0.061 322.561 0.062
202509 0.136 324.800 0.138
202512 0.453 324.054 0.462
202603 0.493 330.213 0.493

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of €-1.77 mean?
Roku (XTER:R35) has a E10 of €-1.77 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Roku and its competitors.
Is Roku's E10 too high?
Roku's current E10 is €-1.77. Overall, Roku has a GF Score™ of 75/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Roku's E10 compare to WMG and FWONA?
Roku's E10 of €-1.77 can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Media - Diversified company?
A good E10 depends on the Media - Diversified industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Roku and its competitors. Roku's current E10 is €-1.77. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Roku stock overvalued right now?
Based on GuruFocus' analysis, Roku (XTER:R35) is currently considered Significantly Overvalued. The stock's GF Value™ is €88.82, compared to a current price of €118.72 — trading 33.7% above its estimated fair value. The current E10 is €-1.77. Roku's overall GF Score™ is 75/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Roku (XTER:R35), the current E10 is €-1.77 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Roku (XTER:R35) Overvalued in 2026?

Based on GuruFocus' analysis, Roku stock appears to be overvalued. The current stock price of €118.72 is trading 33.7% above its estimated GF Value™ of €88.82. GuruFocus considers Roku to be Significantly Overvalued.

Key valuation signals for XTER:R35:

  • E10: €-1.77
  • GF Value™: €88.82 vs. price of €118.72 (33.7% above fair value)
  • GF Score™: 75/100 with 6 warning signs

No single metric tells the full story. See the XTER:R35 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Roku Business Description

Address 1173 Coleman Avenue, San Jose, CA, USA, 95110
Roku enables consumers to stream television programming. Roku facilitated 145 billion streaming hours in 2025 and reached more than half of US broadband households. It is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells, as well as on connected televisions from other manufacturers that license Roku's name and software. Roku also operates The Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from device sales, licensing, and advertising, and it also receives fees from subscription streaming platforms that sell subscriptions through Roku.
75GF Score

Get the complete analysis for XTER:R35

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€118.72
Price
€88.82
GF Value