HHS (Harte-Hanks) Cyclically Adjusted PS Ratio: 0.10 (As of Aug. 28, 2026) — 11% Above Median

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HHS Harte-Hanks Inc HHS
53 GF Score
Price $4.25
GF Value $4.15
Valuation Fairly Valued
! 5 Warning Signs
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What is Harte-Hanks Cyclically Adjusted PS Ratio?

Harte-Hanks HHS -2.30% 53 Cyclically Adjusted PS Ratio is 0.10 as of Aug. 28, 2026, which is 11% above its 10-year median of 0.09. GuruFocus rates HHS with a GF Score™ of 53/100 and a GF Value™ of $4.15 (Fairly Valued). The stock has 5 warning signs investors should review. Among 461 Conglomerates companies, Harte-Hanks ranks better than 93.06% on this metric.

As of today (2026-08-28), Harte-Hanks's current share price is $4.25. Harte-Hanks's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 was $42.26. Harte-Hanks's Cyclically Adjusted PS Ratio for today is 0.10.

The historical rank and industry rank for Harte-Hanks's Cyclically Adjusted PS Ratio or its related term are showing as below:

HHS' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.01   Med: 0.09   Max: 0.25
Current: 0.1

During the past years, Harte-Hanks's highest Cyclically Adjusted PS Ratio was 0.25. The lowest was 0.01. And the median was 0.09.

HHS's Cyclically Adjusted PS Ratio is ranked better than
93.06% of 461 companies
in the Conglomerates industry
Industry Median: 0.79 vs HHS: 0.10

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Harte-Hanks's adjusted revenue per share data for the three months ended in Jun. 2026 was $5.112. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $42.26 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Harte-Hanks  (NAS:HHS) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Harte-Hanks Cyclically Adjusted PS Ratio Related Terms


Harte-Hanks Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Harte-Hanks's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Harte-Hanks Cyclically Adjusted PS Ratio Chart

Harte-Hanks Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.11 0.18 0.12 0.10 0.07

Harte-Hanks Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.08 0.08 0.07 0.05 0.05

HHS vs PLAG, LGPS, PTEEF: Cyclically Adjusted PS Ratio Comparison

For the Conglomerates subindustry, Harte-Hanks's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Harte-Hanks Cyclically Adjusted PS Ratio vs Conglomerates Industry

For the Conglomerates industry and Industrials sector, Harte-Hanks's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Harte-Hanks's Cyclically Adjusted PS Ratio falls into.


HHS
53GF Score
Harte-Hanks Inc HHS
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Harte-Hanks Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Harte-Hanks's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=4.25/42.26
=0.10

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Harte-Hanks's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Harte-Hanks's adjusted Revenue per Share data for the three months ended in Jun. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=5.112/333.9520*333.9520
=5.112

Current CPI (Jun. 2026) = 333.9520.

Harte-Hanks Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201609 15.831 241.428 21.898
201612 17.866 241.432 24.712
201703 15.382 243.801 21.070
201706 15.302 244.955 20.862
201709 15.227 246.819 20.602
201712 16.089 246.524 21.795
201803 11.616 249.554 15.544
201806 11.184 251.989 14.822
201809 10.174 252.439 13.459
201812 11.097 251.233 14.751
201903 9.437 254.202 12.398
201906 8.719 256.143 11.368
201909 8.173 256.759 10.630
201912 8.299 256.974 10.785
202003 6.252 258.115 8.089
202006 6.447 257.797 8.351
202009 7.313 260.280 9.383
202012 7.154 260.474 9.172
202103 6.579 264.877 8.295
202106 6.848 271.696 8.417
202109 6.925 274.310 8.431
202112 7.047 278.802 8.441
202203 6.734 287.504 7.822
202206 6.572 296.311 7.407
202209 7.162 296.808 8.058
202212 7.232 296.797 8.137
202303 6.346 301.836 7.021
202306 6.364 305.109 6.966
202309 6.442 307.789 6.990
202312 6.855 306.746 7.463
202403 6.281 312.332 6.716
202406 6.206 314.175 6.597
202409 6.438 315.301 6.819
202412 6.409 315.605 6.782
202503 5.647 319.799 5.897
202506 5.233 322.561 5.418
202509 5.330 324.800 5.480
202512 5.376 324.054 5.540
202603 5.025 330.213 5.082
202606 5.112 333.952 5.112

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 0.10 mean?
Harte-Hanks (HHS) has a Cyclically Adjusted PS Ratio of 0.10 as of Aug. 28, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Harte-Hanks and its competitors. This is 11% above median its historical median of 0.09. Over the past decade, Harte-Hanks' Cyclically Adjusted PS Ratio has ranged from 0.01 to 0.25. According to the industry distribution chart, Harte-Hanks ranks #32 out of 461 companies in the Conglomerates industry, placing it in the top 6.9%.
Is Harte-Hanks' Cyclically Adjusted PS Ratio too high?
Harte-Hanks' current Cyclically Adjusted PS Ratio of 0.10 is 11% above median its 10-year median of 0.09. Over the past 10 years, this metric has ranged from a low of 0.01 to a high of 0.25. The Conglomerates industry median Cyclically Adjusted PS Ratio is 0.79. Harte-Hanks' value of 0.10 is 87.3% below this industry median. Based on the distribution chart, Harte-Hanks ranks #32 out of 461 companies in the Conglomerates industry, which is in the top quartile — a strong position relative to peers. Overall, Harte-Hanks has a GF Score™ of 53/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Harte-Hanks' Cyclically Adjusted PS Ratio compare to PLAG and LGPS?
According to the Conglomerates industry distribution chart, Harte-Hanks ranks #32 out of 461 companies for Cyclically Adjusted PS Ratio. This places Harte-Hanks in the top 7% of its industry — outperforming the majority of peers. The industry median Cyclically Adjusted PS Ratio is 0.79. Harte-Hanks' value of 0.10 is 87.3% below this benchmark. Historically, Harte-Hanks' own Cyclically Adjusted PS Ratio has ranged from 0.01 to 0.25 over the past decade. While the company's 10-year median is 0.09 vs. the industry median of 0.79, Harte-Hanks has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Conglomerates company?
The median Cyclically Adjusted PS Ratio among Conglomerates companies is 0.79, based on 461 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Harte-Hanks's current Cyclically Adjusted PS Ratio of 0.10 is 87.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Harte-Hanks and its competitors. For the Conglomerates industry, the median Cyclically Adjusted PS Ratio is 0.79 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Harte-Hanks's current Cyclically Adjusted PS Ratio is 0.10, which is 11% above median its own 10-year median of 0.09. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harte-Hanks stock overvalued right now?
Based on GuruFocus' analysis, Harte-Hanks (HHS) is currently considered Fairly Valued. The stock's GF Value™ is $4.15, compared to a current price of $4.25 — trading 2.4% above its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.10, which is 11% above median its 10-year median of 0.09 and 87.3% below the Conglomerates industry median of 0.79. Harte-Hanks' overall GF Score™ is 53/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Harte-Hanks (HHS), the current Cyclically Adjusted PS Ratio is 0.10 as of Aug. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Harte-Hanks (HHS) Overvalued in 2026?

Based on GuruFocus' analysis, Harte-Hanks stock appears to be overvalued. The current stock price of $4.25 is trading 2.4% above its estimated GF Value™ of $4.15. GuruFocus considers Harte-Hanks to be Fairly Valued.

Key valuation signals for HHS:

  • Cyclically Adjusted PS Ratio: 0.10 (11% above median its 10-year median of 0.09)
  • GF Value™: $4.15 vs. price of $4.25 (2.4% above fair value)
  • GF Score™: 53/100 with 5 warning signs
  • Industry Position: 87.3% below the Conglomerates median (#32 of 461)

No single metric tells the full story. See the HHS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Harte-Hanks Business Description

Other Exchanges HHK1:Germany
Address 1 Executive Drive, Chelmsford, MA, USA, 01824
Harte-Hanks Inc is a customer experience company. The company operates three business segments: Revenue Solutions; Customer Care; and Fulfillment & Logistics Services. It derives maximum revenue from Fulfillment & Logistics Services segment. The Fulfillment & Logistics Services segment includes printing, lettershop, advanced mail optimization (including commingling services), logistics and transportation optimization, monitoring and tracking, to support traditional and specialized mailings. The company has a geographic presence in the United States and Other countries. The majority of the revenue is earned from the United States.
53GF Score

Get the complete analysis for HHS

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$4.25
Price
$4.15
GF Value