Harte-Hanks (Harte-Hanks) GF Value Rank : 5 (As of Apr. 30, 2024)

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What is Harte-Hanks GF Value Rank?

Harte-Hanks has the GF Value Rank of 5.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of Harte-Hanks's GF Value Rank

For the Conglomerates subindustry, Harte-Hanks's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Harte-Hanks's GF Value Rank Distribution in the Conglomerates Industry

For the Conglomerates industry and Industrials sector, Harte-Hanks's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Harte-Hanks's GF Value Rank falls into.

Harte-Hanks GF Value Rank Related Terms

Thank you for viewing the detailed overview of Harte-Hanks's GF Value Rank provided by GuruFocus.com. Please click on the following links to see related term pages.

Harte-Hanks (Harte-Hanks) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Industrials » Conglomerates » Harte-Hanks Inc (NAS:HHS) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

HHK1:Germany

Address

1 Executive Drive, Chelmsford, MA, USA, 01824

Website

https://www.hartehanks.com

Harte-Hanks Inc is a customer experience company. The Company operates three business segments: Marketing Services; Customer Care; and Fulfillment & Logistics Services. The company has its geographic presence in United States and Other countries. Majority of the revenue is earned from United States.

Executives

Bradley Louis Radoff	director	2727 KIRBY DRIVE, UNIT 29L, HOUSTON TX 77098
Kirk A Davis	director, officer: Chief Executive Officer	C/O NEWM, 1345 AVENUE OF THE AMERICAS, NEW YORK NY 10105
Griffin John H Jr	director
Brian Linscott	officer: Chief Operating Officer	864 N BEVERLY LANE, ARLINGTON HEIGHTS IL 60004
Laurilee Kearnes	officer: Chief Financial Officer	9601 MCALLISTER FREEWAY, SUITE 610, SAN ANTONIO TX 78216
Robert T. Wyman	officer: General Counsel	2 EAST MAIN STREET, GEORGETOWN MA 01833
David L Copeland	director	PO BOX 2791, ABILENE TX 79604
Andrew B Benett	officer: Chief Executive Officer	1850 N CENTRAL AVENUE, SUITE 1900, PHOENIX AZ 85004-4565
Genevieve Claire Combes	director	2000 POWELL STREET, SUITE 300, EMERYVILLE CA 94608
Tobia Alfred Victor Jr.	director	767 3RD AVENUE, SUITE 602, NEW YORK NY 10017
Maureen Oconnell	director
Evan Behrens	director	C/O SEACOR HOLDINGS INC., 2200 ELLER DRIVE, P.O. BOX 13038, FORT LAUDERDALE FL 33316
Priore Mark Del	officer: Chief Financial Officer	C/O SITO MOBILE, LTD., 100 TOWN SQUARE PLACE, SUITE 204, JERSEY CITY NJ 07310
Martin F Reidy	director	DIGITAS INC., 800 BOYLSTON STREET, BOSTON MA 02199
Timothy E. Breen	director	9601 MCALLISTER FREEWAY, SUITE 610, SAN ANTONIO TX 78216