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HHS (Harte-Hanks) Cyclically Adjusted Price-to-FCF : (As of Jun. 01, 2025)


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What is Harte-Hanks Cyclically Adjusted Price-to-FCF?

Shiller PE for Stocks: The True Measure of Stock Valuation


Harte-Hanks Cyclically Adjusted Price-to-FCF Historical Data

The historical data trend for Harte-Hanks's Cyclically Adjusted Price-to-FCF can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Harte-Hanks Cyclically Adjusted Price-to-FCF Chart

Harte-Hanks Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
Cyclically Adjusted Price-to-FCF
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.04 3.83 10.36 19.12 -

Harte-Hanks Quarterly Data
Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25
Cyclically Adjusted Price-to-FCF Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 39.63 56.73 - - -

Competitive Comparison of Harte-Hanks's Cyclically Adjusted Price-to-FCF

For the Conglomerates subindustry, Harte-Hanks's Cyclically Adjusted Price-to-FCF, along with its competitors' market caps and Cyclically Adjusted Price-to-FCF data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Harte-Hanks's Cyclically Adjusted Price-to-FCF Distribution in the Conglomerates Industry

For the Conglomerates industry and Industrials sector, Harte-Hanks's Cyclically Adjusted Price-to-FCF distribution charts can be found below:

* The bar in red indicates where Harte-Hanks's Cyclically Adjusted Price-to-FCF falls into.


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Harte-Hanks Cyclically Adjusted Price-to-FCF Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted Price-to-FCF takes the Free Cash Flow per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/FCF calculation. Because it considers this 10-year average, it's often referred to as the CAPFCF Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Price-to-FCF.

Harte-Hanks's Cyclically Adjusted FCF per Share for the quarter that ended in Mar. 2025 is calculated as:

For example, Harte-Hanks's adjusted Free Cash Flow per Share data for the three months ended in Mar. 2025 was:

Adj_FreeCashFlowPerShare=Free Cash Flow per Share/CPI of Mar. 2025 (Change)*Current CPI (Mar. 2025)
=-0.125/134.9266*134.9266
=-0.125

Current CPI (Mar. 2025) = 134.9266.

Harte-Hanks Quarterly Data

Free Cash Flow per Share CPI Adj_FreeCashFlowPerShare
201506 0.782 100.684 1.048
201509 -0.013 100.392 -0.017
201512 0.462 99.792 0.625
201603 0.256 100.470 0.344
201606 2.370 101.688 3.145
201609 0.572 101.861 0.758
201612 -1.908 101.863 -2.527
201703 -0.367 102.862 -0.481
201706 -6.880 103.349 -8.982
201709 -0.198 104.136 -0.257
201712 1.546 104.011 2.006
201803 0.169 105.290 0.217
201806 -0.127 106.317 -0.161
201809 -1.638 106.507 -2.075
201812 -0.560 105.998 -0.713
201903 -0.634 107.251 -0.798
201906 2.870 108.070 3.583
201909 -1.002 108.329 -1.248
201912 0.235 108.420 0.292
202003 -0.742 108.902 -0.919
202006 -0.413 108.767 -0.512
202009 -0.818 109.815 -1.005
202012 0.345 109.897 0.424
202103 -0.964 111.754 -1.164
202106 0.099 114.631 0.117
202109 -0.380 115.734 -0.443
202112 0.489 117.630 0.561
202203 -0.301 121.301 -0.335
202206 1.142 125.017 1.233
202209 1.364 125.227 1.470
202212 0.856 125.222 0.922
202303 0.153 127.348 0.162
202306 0.292 128.729 0.306
202309 0.178 129.860 0.185
202312 0.420 129.419 0.438
202403 -0.859 131.776 -0.880
202406 0.126 132.554 0.128
202409 -0.657 133.029 -0.666
202412 0.465 133.157 0.471
202503 -0.125 134.927 -0.125

Add all the adjusted free cash flow per share together and divide 10 will get our Cyclically Adjusted FCF per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.


Harte-Hanks  (NAS:HHS) Cyclically Adjusted Price-to-FCF Explanation

Compared with the regular Price-to-Free-Cash-Flow, which works poorly for cyclical businesses, the Cyclically Adjusted Price-to-FCF smoothed out the fluctuations of free cash flow during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted Price-to-FCF should give similar results to regular Price-to-Free-Cash-Flow.


Harte-Hanks Cyclically Adjusted Price-to-FCF Related Terms

Thank you for viewing the detailed overview of Harte-Hanks's Cyclically Adjusted Price-to-FCF provided by GuruFocus.com. Please click on the following links to see related term pages.


Harte-Hanks Business Description

Industry
Traded in Other Exchanges
N/A
Address
1 Executive Drive, Chelmsford, MA, USA, 01824
Harte-Hanks Inc is a customer experience company. The Company operates three business segments: Marketing Services; Customer Care; and Fulfillment & Logistics Services. The company has a geographic presence in the United States and Other countries. The majority of the revenue is earned from the United States.
Executives
Bradley Louis Radoff director 2727 KIRBY DRIVE, UNIT 29L, HOUSTON TX 77098
Kirk A Davis director, officer: Chief Executive Officer C/O NEWM, 1345 AVENUE OF THE AMERICAS, NEW YORK NY 10105
Griffin John H Jr director
Brian Linscott officer: Chief Operating Officer 864 N BEVERLY LANE, ARLINGTON HEIGHTS IL 60004
Laurilee Kearnes officer: Chief Financial Officer 9601 MCALLISTER FREEWAY, SUITE 610, SAN ANTONIO TX 78216
Robert T. Wyman officer: General Counsel 2 EAST MAIN STREET, GEORGETOWN MA 01833
David L Copeland director PO BOX 2791, ABILENE TX 79604
Andrew B Benett officer: Chief Executive Officer 1850 N CENTRAL AVENUE, SUITE 1900, PHOENIX AZ 85004-4565
Genevieve Claire Combes director 2000 POWELL STREET, SUITE 300, EMERYVILLE CA 94608
Tobia Alfred Victor Jr. director 767 3RD AVENUE, SUITE 602, NEW YORK NY 10017
Maureen Oconnell director
Evan Behrens director C/O SEACOR HOLDINGS INC., 2200 ELLER DRIVE, P.O. BOX 13038, FORT LAUDERDALE FL 33316
Priore Mark Del officer: Chief Financial Officer C/O SITO MOBILE, LTD., 100 TOWN SQUARE PLACE, SUITE 204, JERSEY CITY NJ 07310
Martin F Reidy director DIGITAS INC., 800 BOYLSTON STREET, BOSTON MA 02199
Timothy E. Breen director 9601 MCALLISTER FREEWAY, SUITE 610, SAN ANTONIO TX 78216