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Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets. Harte-Hanks's Goodwill for the quarter that ended in Jun. 2026 was $0.3 Mil. Harte-Hanks's Total Assets for the quarter that ended in Jun. 2026 was $88.1 Mil.
Therefore, Harte-Hanks's Goodwill to Asset Ratio for the quarter that ended in Jun. 2026 was 0.00.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
Harte-Hanks Goodwill-to-Asset Related Terms
Harte-Hanks Goodwill-to-Asset Historical Data
* Premium members only.
The historical data trend for Harte-Hanks's Goodwill-to-Asset can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HHS vs PLAG, LGPS, PTEEF: Goodwill-to-Asset Comparison
For the Conglomerates subindustry, Harte-Hanks's Goodwill-to-Asset, along with its competitors' market caps and Goodwill-to-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Harte-Hanks Goodwill-to-Asset vs Conglomerates Industry
For the Conglomerates industry and Industrials sector, Harte-Hanks's Goodwill-to-Asset distribution charts can be found below:
* The bar in red indicates where Harte-Hanks's Goodwill-to-Asset falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Harte-Hanks (HHS) has a Goodwill-to-Asset of 0.00 as of Jun. 2026. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Harte-Hanks and its competitors.
Is Harte-Hanks' Goodwill-to-Asset too high?
Harte-Hanks' current Goodwill-to-Asset is 0.00. Overall, Harte-Hanks has a GF Score™ of 53/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Harte-Hanks' Goodwill-to-Asset compare to PLAG and LGPS?
Harte-Hanks' Goodwill-to-Asset of 0.00 can be compared against companies in the Conglomerates industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill-to-Asset for a Conglomerates company?
A good Goodwill-to-Asset depends on the Conglomerates industry context. However, Goodwill-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill-to-Asset mean?
A high Goodwill-to-Asset can signal that a stock is expensive relative to its fundamentals. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Harte-Hanks and its competitors. Harte-Hanks's current Goodwill-to-Asset is 0.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harte-Hanks stock overvalued right now?
Based on GuruFocus' analysis, Harte-Hanks (HHS) is currently considered Fairly Valued. The stock's GF Value™ is $4.15, compared to a current price of $4.25 — trading 2.4% above its estimated fair value. The current Goodwill-to-Asset is 0.00. Harte-Hanks' overall GF Score™ is 53/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill-to-Asset calculated?
Goodwill-to-Asset is calculated from a company's financial statements. For Harte-Hanks (HHS), the current Goodwill-to-Asset is 0.00 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Harte-Hanks (HHS) Overvalued in 2026?
Based on GuruFocus' analysis, Harte-Hanks stock appears to be overvalued.
The current stock price of $4.25 is trading 2.4% above its estimated GF Value™ of $4.15.
GuruFocus considers Harte-Hanks to be Fairly Valued.
Key valuation signals for HHS:
Goodwill-to-Asset: 0.00
GF Value™: $4.15 vs. price of $4.25 (2.4% above fair value)
No single metric tells the full story. See the HHS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Harte-Hanks Inc is a customer experience company. The company operates three business segments: Revenue Solutions; Customer Care; and Fulfillment & Logistics Services. It derives maximum revenue from Fulfillment & Logistics Services segment. The Fulfillment & Logistics Services segment includes printing, lettershop, advanced mail optimization (including commingling services), logistics and transportation optimization, monitoring and tracking, to support traditional and specialized mailings. The company has a geographic presence in the United States and Other countries. The majority of the revenue is earned from the United States.
53GF Score
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