Davide Campari-Milano NVMIL:CPR +0.40%73 Cyclically Adjusted PS Ratio is 2.45 as of Jul. 05, 2026, which is 56% below its 10-year median of 5.63. GuruFocus rates MIL:CPR with a GF Score™ of 73/100 and a GF Value™ of €7.88 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 173 Beverages - Alcoholic companies, Davide Campari-Milano NV ranks worse than 67.05% on this metric.
The historical rank and industry rank for Davide Campari-Milano NV's Cyclically Adjusted PS Ratio or its related term are showing as below:
MIL:CPR'
s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 2.4 Med: 5.63 Max: 8.54
Current: 2.45
During the past years, Davide Campari-Milano NV's highest Cyclically Adjusted PS Ratio was 8.54. The lowest was 2.40. And the median was 5.63.
MIL:CPR's Cyclically Adjusted PS Ratio is ranked worse than 67.05% of 173
companies
in the Beverages - Alcoholic industry
Industry Median: 1.53
vs MIL:CPR: 2.45
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.
Davide Campari-Milano NV's adjusted revenue per share data for the three months ended in Dec. 2025 was €0.643. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is €2.25 for the trailing ten years ended in Dec. 2025.
Shiller PE for Stocks: The True Measure of Stock Valuation
Davide Campari-Milano NV (MIL:CPR) Cyclically Adjusted PS Ratio Explanation
Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.
Davide Campari-Milano NV Cyclically Adjusted PS Ratio Related Terms
Davide Campari-Milano NV Cyclically Adjusted PS Ratio Historical Data
* Premium members only.
The historical data trend for Davide Campari-Milano NV's Cyclically Adjusted PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Davide Campari-Milano NV Cyclically Adjusted PS Ratio Chart
MIL:CPR vs BF.B: Cyclically Adjusted PS Ratio Comparison
For the Beverages - Wineries & Distilleries subindustry, Davide Campari-Milano NV's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Davide Campari-Milano NV Cyclically Adjusted PS Ratio vs Beverages - Alcoholic Industry
For the Beverages - Alcoholic industry and Consumer Defensive sector, Davide Campari-Milano NV's Cyclically Adjusted PS Ratio distribution charts can be found below:
* The bar in red indicates where Davide Campari-Milano NV's Cyclically Adjusted PS Ratio falls into.
Davide Campari-Milano NV Cyclically Adjusted PS Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PS Ratio of 2.45 mean?
Davide Campari-Milano NV (MIL:CPR) has a Cyclically Adjusted PS Ratio of 2.45 as of Jul. 05, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Davide Campari-Milano NV and its competitors. This is 56% below median its historical median of 5.63. Over the past decade, Davide Campari-Milano NV's Cyclically Adjusted PS Ratio has ranged from 2.40 to 8.54. According to the industry distribution chart, Davide Campari-Milano NV ranks #116 out of 173 companies in the Beverages - Alcoholic industry, placing it in the top 67.1%.
Is Davide Campari-Milano NV's Cyclically Adjusted PS Ratio too high?
Davide Campari-Milano NV's current Cyclically Adjusted PS Ratio of 2.45 is 56% below median its 10-year median of 5.63. Over the past 10 years, this metric has ranged from a low of 2.40 to a high of 8.54. The Beverages - Alcoholic industry median Cyclically Adjusted PS Ratio is 1.53. Davide Campari-Milano NV's value of 2.45 is 60.1% above this industry median. Based on the distribution chart, Davide Campari-Milano NV ranks #116 out of 173 companies in the Beverages - Alcoholic industry, which is below the industry midpoint. Overall, Davide Campari-Milano NV has a GF Score™ of 73/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Davide Campari-Milano NV's Cyclically Adjusted PS Ratio compare to BF.B?
According to the Beverages - Alcoholic industry distribution chart, Davide Campari-Milano NV ranks #116 out of 173 companies for Cyclically Adjusted PS Ratio. This places Davide Campari-Milano NV in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 1.53. Davide Campari-Milano NV's value of 2.45 is 60.1% above this benchmark. Historically, Davide Campari-Milano NV's own Cyclically Adjusted PS Ratio has ranged from 2.40 to 8.54 over the past decade. While the company's 10-year median is 5.63 vs. the industry median of 1.53, Davide Campari-Milano NV has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Beverages - Alcoholic company?
The median Cyclically Adjusted PS Ratio among Beverages - Alcoholic companies is 1.53, based on 173 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Davide Campari-Milano NV's current Cyclically Adjusted PS Ratio of 2.45 is 60.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Davide Campari-Milano NV and its competitors. For the Beverages - Alcoholic industry, the median Cyclically Adjusted PS Ratio is 1.53 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Davide Campari-Milano NV's current Cyclically Adjusted PS Ratio is 2.45, which is 56% below median its own 10-year median of 5.63. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Davide Campari-Milano NV stock overvalued right now?
Based on GuruFocus' analysis, Davide Campari-Milano NV (MIL:CPR) is currently considered Significantly Undervalued. The stock's GF Value™ is €7.88, compared to a current price of €5.51 — trading 30% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 2.45, which is 56% below median its 10-year median of 5.63 and 60.1% above the Beverages - Alcoholic industry median of 1.53. Davide Campari-Milano NV's overall GF Score™ is 73/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Davide Campari-Milano NV (MIL:CPR), the current Cyclically Adjusted PS Ratio is 2.45 as of Jul. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Davide Campari-Milano NV (MIL:CPR) Overvalued in 2026?
Based on GuruFocus' analysis, Davide Campari-Milano NV stock appears to be undervalued.
The current stock price of €5.51 is trading 30% below its estimated GF Value™ of €7.88.
GuruFocus considers Davide Campari-Milano NV to be Significantly Undervalued.
Key valuation signals for MIL:CPR:
Cyclically Adjusted PS Ratio: 2.45 (56% below median its 10-year median of 5.63)
GF Value™: €7.88 vs. price of €5.51 (30% below fair value)
Industry Position: 60.1% above the Beverages - Alcoholic median (#116 of 173)
No single metric tells the full story. See the MIL:CPR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Davide Campari-Milano is the Italian-headquartered parent of Campari Group and is the world's leading manufacturer of bitters, with a volume share of around 24% in 2025, according to Euromonitor. The company's liqueur portfolio includes Aperol, Campari, and Grand Marnier. The remainder of the portfolio spans a wide range of categories, including global brands Skyy vodka and Wild Turkey bourbon and niche brands such as Appleton Estate rum, Bulldog gin, and Espolòn tequila. Campari also produces and markets a range of Champagne and sparkling wines. Campari is controlled by Lagfin, a Luxembourg-based holding company, which holds 52% of the share capital and over 60% of the voting rights. The rest of the equity is free floating.
73GF Score
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