ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. Davide Campari-Milano NV's annualized return on invested capital (ROIC %) for the quarter that ended in Dec. 2025 was 7.94%.
As of today (2026-06-25), Davide Campari-Milano NV's WACC % is 5.32%. Davide Campari-Milano NV's ROIC % is 9.25% (calculated using TTM income statement data).
Davide Campari-Milano NV generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROIC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Davide Campari-Milano NV's WACC % is 5.32%. Davide Campari-Milano NV's ROIC % is 9.25% (calculated using TTM income statement data).
Davide Campari-Milano NV generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Be Aware
Like ROE % and ROA %, ROIC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Wineries & Distilleries subindustry, Davide Campari-Milano NV's ROIC %, along with its competitors' market caps and ROIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Davide Campari-Milano NV ROIC % vs Beverages - Alcoholic Industry
For the Beverages - Alcoholic industry and Consumer Defensive sector, Davide Campari-Milano NV's ROIC % distribution charts can be found below:
* The bar in red indicates where Davide Campari-Milano NV's ROIC % falls into.
Note:
The Operating Income data used here is four times the quarterly (Dec. 2025) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Davide Campari-Milano NV (MIL:CPR) has a ROIC % of 7.94% as of Dec. 2025. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Davide Campari-Milano NV and its competitors.
Is Davide Campari-Milano NV's ROIC % too high?
Davide Campari-Milano NV's current ROIC % is 7.94%. The Beverages - Alcoholic industry median ROIC % is 4.70. Davide Campari-Milano NV's value of 7.94% is 68.9% above this industry median. Overall, Davide Campari-Milano NV has a GF Score™ of 77/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Davide Campari-Milano NV's ROIC % compare to BF.B?
Davide Campari-Milano NV's ROIC % of 7.94% can be compared against companies in the Beverages - Alcoholic industry. The industry median ROIC % is 4.70. Davide Campari-Milano NV's value of 7.94% is 68.9% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROIC % for a Beverages - Alcoholic company?
The median ROIC % among Beverages - Alcoholic companies is 4.70, based on 211 companies in the industry. Companies in the top quartile (top 25%) have a ROIC % significantly above this median, while those in the bottom quartile fall well below. However, ROIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Davide Campari-Milano NV's current ROIC % of 7.94% is 68.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROIC % mean?
A high ROIC % can signal that a stock is expensive relative to its fundamentals. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Davide Campari-Milano NV and its competitors. For the Beverages - Alcoholic industry, the median ROIC % is 4.70 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Davide Campari-Milano NV's current ROIC % is 7.94%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Davide Campari-Milano NV stock overvalued right now?
Based on GuruFocus' analysis, Davide Campari-Milano NV (MIL:CPR) is currently considered Significantly Undervalued. The stock's GF Value™ is €7.88, compared to a current price of €5.48 — trading 30.4% below its estimated fair value. The current ROIC % is 7.94% and 68.9% above the Beverages - Alcoholic industry median of 4.70. Davide Campari-Milano NV's overall GF Score™ is 77/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROIC % calculated?
ROIC % is calculated from a company's financial statements. For Davide Campari-Milano NV (MIL:CPR), the current ROIC % is 7.94% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Davide Campari-Milano NV (MIL:CPR) Overvalued in 2026?
Based on GuruFocus' analysis, Davide Campari-Milano NV stock appears to be undervalued.
The current stock price of €5.48 is trading 30.4% below its estimated GF Value™ of €7.88.
GuruFocus considers Davide Campari-Milano NV to be Significantly Undervalued.
Key valuation signals for MIL:CPR:
ROIC %: 7.94%
GF Value™: €7.88 vs. price of €5.48 (30.4% below fair value)
Industry Position: 68.9% above the Beverages - Alcoholic median
No single metric tells the full story. See the MIL:CPR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Davide Campari-Milano is the Italian-headquartered parent of Campari Group and is the world's leading manufacturer of bitters, with a volume share of around 24% in 2025, according to Euromonitor. The company's liqueur portfolio includes Aperol, Campari, and Grand Marnier. The remainder of the portfolio spans a wide range of categories, including global brands Skyy vodka and Wild Turkey bourbon and niche brands such as Appleton Estate rum, Bulldog gin, and Espolòn tequila. Campari also produces and markets a range of Champagne and sparkling wines. Campari is controlled by Lagfin, a Luxembourg-based holding company, which holds 52% of the share capital and over 60% of the voting rights. The rest of the equity is free floating.
77GF Score
Get the complete analysis for MIL:CPR
ROIC % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
MIL:CPR has been successfully added to your 
