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Philip Morris InternationalWBO:PMOR -0.50%81 Cyclically Adjusted PS Ratio is 7.31 as of Jul. 16, 2026, which is 59% above its 10-year median of 4.60. GuruFocus rates WBO:PMOR with a GF Score™ of 81/100 and a GF Value™ of €123.67 (Modestly Overvalued). The stock has 6 warning signs investors should review. Among 34 Tobacco Products companies, Philip Morris International ranks worse than 91.18% on this metric.
The historical rank and industry rank for Philip Morris International's Cyclically Adjusted PS Ratio or its related term are showing as below:
WBO:PMOR'
s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 3.13 Med: 4.6 Max: 7.82
Current: 7.33
During the past years, Philip Morris International's highest Cyclically Adjusted PS Ratio was 7.82. The lowest was 3.13. And the median was 4.60.
WBO:PMOR's Cyclically Adjusted PS Ratio is ranked worse than 91.18% of 34
companies
in the Tobacco Products industry
Industry Median: 1.925
vs WBO:PMOR: 7.33
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.
Philip Morris International's adjusted revenue per share data for the three months ended in Mar. 2026 was €5.629. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is €21.35 for the trailing ten years ended in Mar. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Philip Morris International (WBO:PMOR) Cyclically Adjusted PS Ratio Explanation
Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.
Philip Morris International Cyclically Adjusted PS Ratio Related Terms
Philip Morris International Cyclically Adjusted PS Ratio Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Philip Morris International Cyclically Adjusted PS Ratio Chart
WBO:PMOR vs MO, TPB, UVV: Cyclically Adjusted PS Ratio Comparison
For the Tobacco subindustry, Philip Morris International's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Philip Morris International Cyclically Adjusted PS Ratio vs Tobacco Products Industry
For the Tobacco Products industry and Consumer Defensive sector, Philip Morris International's Cyclically Adjusted PS Ratio distribution charts can be found below:
* The bar in red indicates where Philip Morris International's Cyclically Adjusted PS Ratio falls into.
Philip Morris International Cyclically Adjusted PS Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PS Ratio of 7.31 mean?
Philip Morris International (WBO:PMOR) has a Cyclically Adjusted PS Ratio of 7.31 as of Jul. 16, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Philip Morris International and its competitors. This is 59% above median its historical median of 4.60. Over the past decade, Philip Morris International's Cyclically Adjusted PS Ratio has ranged from 3.13 to 7.82. According to the industry distribution chart, Philip Morris International ranks #31 out of 34 companies in the Tobacco Products industry, placing it in the top 91.2%.
Is Philip Morris International's Cyclically Adjusted PS Ratio too high?
Philip Morris International's current Cyclically Adjusted PS Ratio of 7.31 is 59% above median its 10-year median of 4.60. Over the past 10 years, this metric has ranged from a low of 3.13 to a high of 7.82. The Tobacco Products industry median Cyclically Adjusted PS Ratio is 1.93. Philip Morris International's value of 7.31 is 279.7% above this industry median. Based on the distribution chart, Philip Morris International ranks #31 out of 34 companies in the Tobacco Products industry, which is in the bottom quartile relative to peers. Overall, Philip Morris International has a GF Score™ of 81/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Philip Morris International's Cyclically Adjusted PS Ratio compare to MO and TPB?
According to the Tobacco Products industry distribution chart, Philip Morris International ranks #31 out of 34 companies for Cyclically Adjusted PS Ratio. This places Philip Morris International in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 1.93. Philip Morris International's value of 7.31 is 279.7% above this benchmark. Historically, Philip Morris International's own Cyclically Adjusted PS Ratio has ranged from 3.13 to 7.82 over the past decade. While the company's 10-year median is 4.60 vs. the industry median of 1.93, Philip Morris International has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Tobacco Products company?
The median Cyclically Adjusted PS Ratio among Tobacco Products companies is 1.93, based on 34 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Philip Morris International's current Cyclically Adjusted PS Ratio of 7.31 is 279.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Philip Morris International and its competitors. For the Tobacco Products industry, the median Cyclically Adjusted PS Ratio is 1.93 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Philip Morris International's current Cyclically Adjusted PS Ratio is 7.31, which is 59% above median its own 10-year median of 4.60. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Philip Morris International stock overvalued right now?
Based on GuruFocus' analysis, Philip Morris International (WBO:PMOR) is currently considered Modestly Overvalued. The stock's GF Value™ is €123.67, compared to a current price of €156.02 — trading 26.2% above its estimated fair value. The current Cyclically Adjusted PS Ratio is 7.31, which is 59% above median its 10-year median of 4.60 and 279.7% above the Tobacco Products industry median of 1.93. Philip Morris International's overall GF Score™ is 81/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Philip Morris International (WBO:PMOR), the current Cyclically Adjusted PS Ratio is 7.31 as of Jul. 16, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Philip Morris International (WBO:PMOR) Overvalued in 2026?
Based on GuruFocus' analysis, Philip Morris International stock appears to be overvalued.
The current stock price of €156.02 is trading 26.2% above its estimated GF Value™ of €123.67.
GuruFocus considers Philip Morris International to be Modestly Overvalued.
Key valuation signals for WBO:PMOR:
Cyclically Adjusted PS Ratio: 7.31 (59% above median its 10-year median of 4.60)
GF Value™: €123.67 vs. price of €156.02 (26.2% above fair value)
Industry Position: 279.7% above the Tobacco Products median (#31 of 34)
No single metric tells the full story. See the WBO:PMOR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Created from the international operations of Altria in 2008, Philip Morris International sells cigarettes and reduced-risk products, including heat sticks, vapes, and oral nicotine offerings, primarily outside of the US. With the 2023 acquisition of Swedish Match, a leading manufacturer of traditional oral tobacco products and nicotine pouches primarily in the US and Scandinavia, PMI is not only dominant in smokable products but also has the Iqos and Zyn brands, which respectively dominate heated tobacco and nicotine pouches in most markets. It also owns the Veev brand in vapes.
81GF Score
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