Philip Morris International (WBO:PMOR) Risk Assessment

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

WBO:PMOR Philip Morris International Inc WBO:PMOR
80 GF Score
Price €168.90
GF Value €125.48
Valuation Significantly Overvalued
! 7 Warning Signs
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What is Philip Morris International Risk Assessment?

Risk Assessment represents the investment risk of a stock derived from our exclusive method. It suggests how risky the investment opportunity is based on the valuation and the fundamental performance of the stock. It is derived from following key aspects:

1. GuruFocus internally developed valuations of the stock, such as GF valuation.
2. Quality Rank, a business quality indicator developed by GuruFocus.
3. Fundamental performance: Piotroski F-Score, Altman Z-Score, Beneish M-Score, etc.
4. Growth opportunities: 5-year revenue growth rate, 5-Year EPS without NRI Growth Rate, etc.

Value investors are always willing to find undervalued stocks. However, not all the undervalued stocks are good deals, we should also be careful of how risky the investment opportunity is. We believe that if the company's financial strength and profitability are strong, and the stock price is within a reasonable range of the GF valuation, or stock has a high return with its price being undervalued, then it might be a good investment opportunity with low risk.

Based on those aspects listed above, GuruFocus believes the risk assessment of Philip Morris International is: Moderate Risk: Sensitive, better choose undervalued stock.

Philip Morris International  (WBO:PMOR) Risk Assessment Explanation

Based on the four aspects listed above, GuruFocus provides the following 7 evaluations:

All-in-One Screener Examples (1)
Low Risk: Strong fundamentals, worth long-term holding
Moderate Risk: Sensitive, better choose undervalued stock
High Risk: High uncertainty with risk-return tradeoff
High Risk: Good fundamentals, beware of shrinking business
High Risk: Sensitive to economic or industry trends
High Risk: High uncertainty
No Data: Cannot be evaluated

(1) These are some simple examples. You can access our Risk Assessment filter under All-in-One Screener’s Fundamental tab and set your own criteria.

Philip Morris International Risk Assessment Related Terms

WBO:PMOR vs MO, TPB, UVV: Risk Assessment Comparison

For the Tobacco subindustry, Philip Morris International's Risk Assessment, along with its competitors' market caps and Risk Assessment data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Philip Morris International Risk Assessment vs Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, Philip Morris International's Risk Assessment distribution charts can be found below:

* The bar in red indicates where Philip Morris International's Risk Assessment falls into.


WBO:PMOR
80GF Score
Philip Morris International Inc WBO:PMOR
Risk Assessment is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Philip Morris International (WBO:PMOR) Overvalued in 2026?

Based on GuruFocus' analysis, Philip Morris International stock appears to be overvalued. The current stock price of €168.90 is trading 34.6% above its estimated GF Value™ of €125.48. GuruFocus considers Philip Morris International to be Significantly Overvalued.

Key valuation signals for WBO:PMOR:

  • Risk Assessment:
  • GF Value™: €125.48 vs. price of €168.90 (34.6% above fair value)
  • GF Score™: 80/100 with 7 warning signs

No single metric tells the full story. See the WBO:PMOR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Philip Morris International Business Description

Address 677 Washington Boulevard, Suite 1100, Stamford, CT, USA, 06901
Created from the international operations of Altria in 2008, Philip Morris International sells cigarettes and reduced-risk products, including heat sticks, vapes, and oral nicotine offerings, primarily outside of the US. With the 2023 acquisition of Swedish Match, a leading manufacturer of traditional oral tobacco products and nicotine pouches primarily in the US and Scandinavia, PMI is not only dominant in smokable products but also has the Iqos and Zyn brands, which respectively dominate heated tobacco and nicotine pouches in most markets. It also owns the Veev brand in vapes.
80GF Score

Get the complete analysis for WBO:PMOR

Risk Assessment is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€168.90
Price
€125.48
GF Value