Philip Morris InternationalWBO:PMOR 83 EBITDA Margin % is 43.45% as of Mar. 2026, which is 2% above its 10-year median of 42.70. GuruFocus rates WBO:PMOR with a GF Score™ of 83/100 and a GF Value™ of €123.48 (Modestly Overvalued). The stock has 6 warning signs investors should review. Among 48 Tobacco Products companies, Philip Morris International ranks better than 89.58% on this metric.
Philip Morris International (WBO:PMOR) EBITDA Margin % Explanation
EBITDA Margin % is the ratio of EBITDA divided by net sales or Revenue. It is an performance metric measuring company's operating profitability. EBITDA Margin takes depreciation and amortization, interest expense and tax into account, which makes it easy to compare the relative profitability of companies of different sizes in the same industry.
Philip Morris International EBITDA Margin % Related Terms
Philip Morris International EBITDA Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
WBO:PMOR vs MO, TPB, UVV: EBITDA Margin % Comparison
For the Tobacco subindustry, Philip Morris International's EBITDA Margin %, along with its competitors' market caps and EBITDA Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Philip Morris International EBITDA Margin % vs Tobacco Products Industry
For the Tobacco Products industry and Consumer Defensive sector, Philip Morris International's EBITDA Margin % distribution charts can be found below:
* The bar in red indicates where Philip Morris International's EBITDA Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Philip Morris International (WBO:PMOR) has a EBITDA Margin % of 43.45% as of Mar. 2026. EBITDA Margin is the ratio of EBITDA divided by net sales or Revenue, usually presented in percent. View historical data on Philip Morris International and its competitors. This is near median its historical median of 42.70. Over the past decade, Philip Morris International's EBITDA Margin % has ranged from 38.02 to 44.47. According to the industry distribution chart, Philip Morris International ranks #5 out of 48 companies in the Tobacco Products industry, placing it in the top 10.4%.
Is Philip Morris International's EBITDA Margin % too high?
Philip Morris International's current EBITDA Margin % of 43.45% is near median its 10-year median of 42.70. Over the past 10 years, this metric has ranged from a low of 38.02 to a high of 44.47. The Tobacco Products industry median EBITDA Margin % is 11.19. Philip Morris International's value of 43.45% is 288.3% above this industry median. Based on the distribution chart, Philip Morris International ranks #5 out of 48 companies in the Tobacco Products industry, which is in the top quartile — a strong position relative to peers. Overall, Philip Morris International has a GF Score™ of 83/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Philip Morris International's EBITDA Margin % compare to MO and TPB?
According to the Tobacco Products industry distribution chart, Philip Morris International ranks #5 out of 48 companies for EBITDA Margin %. This places Philip Morris International in the top 10% of its industry — outperforming the majority of peers. The industry median EBITDA Margin % is 11.19. Philip Morris International's value of 43.45% is 288.3% above this benchmark. Historically, Philip Morris International's own EBITDA Margin % has ranged from 38.02 to 44.47 over the past decade. While the company's 10-year median is 42.70 vs. the industry median of 11.19, Philip Morris International has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EBITDA Margin % for a Tobacco Products company?
The median EBITDA Margin % among Tobacco Products companies is 11.19, based on 48 companies in the industry. Companies in the top quartile (top 25%) have a EBITDA Margin % significantly above this median, while those in the bottom quartile fall well below. However, EBITDA Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Philip Morris International's current EBITDA Margin % of 43.45% is 288.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EBITDA Margin % mean?
A high EBITDA Margin % can signal that a stock is expensive relative to its fundamentals. EBITDA Margin is the ratio of EBITDA divided by net sales or Revenue, usually presented in percent. View historical data on Philip Morris International and its competitors. For the Tobacco Products industry, the median EBITDA Margin % is 11.19 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Philip Morris International's current EBITDA Margin % is 43.45%, which is near median its own 10-year median of 42.70. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Philip Morris International stock overvalued right now?
Based on GuruFocus' analysis, Philip Morris International (WBO:PMOR) is currently considered Modestly Overvalued. The stock's GF Value™ is €123.48, compared to a current price of €156.70 — trading 26.9% above its estimated fair value. The current EBITDA Margin % is 43.45%, which is near median its 10-year median of 42.70 and 288.3% above the Tobacco Products industry median of 11.19. Philip Morris International's overall GF Score™ is 83/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EBITDA Margin % calculated?
EBITDA Margin % is calculated from a company's financial statements. For Philip Morris International (WBO:PMOR), the current EBITDA Margin % is 43.45% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Philip Morris International (WBO:PMOR) Overvalued in 2026?
Based on GuruFocus' analysis, Philip Morris International stock appears to be overvalued.
The current stock price of €156.70 is trading 26.9% above its estimated GF Value™ of €123.48.
GuruFocus considers Philip Morris International to be Modestly Overvalued.
Key valuation signals for WBO:PMOR:
EBITDA Margin %: 43.45% (near median its 10-year median of 42.70)
GF Value™: €123.48 vs. price of €156.70 (26.9% above fair value)
Industry Position: 288.3% above the Tobacco Products median (#5 of 48)
No single metric tells the full story. See the WBO:PMOR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Created from the international operations of Altria in 2008, Philip Morris International sells cigarettes and reduced-risk products, including heat sticks, vapes, and oral nicotine offerings, primarily outside of the US. With the 2023 acquisition of Swedish Match, a leading manufacturer of traditional oral tobacco products and nicotine pouches primarily in the US and Scandinavia, PMI is not only dominant in smokable products but also has the Iqos and Zyn brands, which respectively dominate heated tobacco and nicotine pouches in most markets. It also owns the Veev brand in vapes.
83GF Score
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