WHTPF (WH Smith) Cyclically Adjusted PS Ratio: 0.40 (As of Jul. 07, 2026) — 71% Below Median


WHTPF WH Smith PLC WHTPF
59 GF Score
Price $7.44
GF Value $21.53
! 5 Warning Signs
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What is WH Smith Cyclically Adjusted PS Ratio?

WH Smith WHTPF -8.03% 59 Cyclically Adjusted PS Ratio is 0.40 as of Jul. 07, 2026, which is 71% below its 10-year median of 1.40. GuruFocus rates WHTPF with a GF Score™ of 59/100 and a GF Value™ of $21.53. The stock has 5 warning signs investors should review. Among 797 Retail - Cyclical companies, WH Smith ranks better than 66.12% on this metric.

As of today (2026-07-07), WH Smith's current share price is $7.44. WH Smith's Cyclically Adjusted Revenue per Share for the fiscal year that ended in Aug25 was $18.57. WH Smith's Cyclically Adjusted PS Ratio for today is 0.40.

The historical rank and industry rank for WH Smith's Cyclically Adjusted PS Ratio or its related term are showing as below:

WHTPF' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.31   Med: 1.4   Max: 2.41
Current: 0.32

During the past 13 years, WH Smith's highest Cyclically Adjusted PS Ratio was 2.41. The lowest was 0.31. And the median was 1.40.

WHTPF's Cyclically Adjusted PS Ratio is ranked better than
66.12% of 797 companies
in the Retail - Cyclical industry
Industry Median: 0.5 vs WHTPF: 0.32

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

WH Smith's adjusted revenue per share data of for the fiscal year that ended in Aug25 was $16.203. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $18.57 for the trailing ten years ended in Aug25.

Shiller PE for Stocks: The True Measure of Stock Valuation


WH Smith  (OTCPK:WHTPF) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


WH Smith Cyclically Adjusted PS Ratio Related Terms


WH Smith Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for WH Smith's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

WH Smith Cyclically Adjusted PS Ratio Chart

WH Smith Annual Data
Trend Aug16 Aug17 Aug18 Aug19 Aug20 Aug21 Aug22 Aug23 Aug24 Aug25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.51 1.23 1.18 1.01 0.53

WH Smith Semi-Annual Data
Aug16 Feb17 Aug17 Feb18 Aug18 Feb19 Aug19 Feb20 Aug20 Feb21 Aug21 Feb22 Aug22 Feb23 Aug23 Feb24 Aug24 Feb25 Aug25 Feb26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 1.01 0.00 0.53 0.00

WHTPF vs CASY, WSM, DKS: Cyclically Adjusted PS Ratio Comparison

For the Specialty Retail subindustry, WH Smith's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


WH Smith Cyclically Adjusted PS Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, WH Smith's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where WH Smith's Cyclically Adjusted PS Ratio falls into.


WHTPF
59GF Score
WH Smith PLC WHTPF
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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WH Smith Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

WH Smith's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=7.44/18.57
=0.40

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

WH Smith's Cyclically Adjusted Revenue per Share for the fiscal year that ended in Aug25 is calculated as:

For example, WH Smith's adjusted Revenue per Share data for the fiscal year that ended in Aug25 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Aug25 (Change)*Current CPI (Aug25)
=16.203/138.9000*138.9000
=16.203

Current CPI (Aug25) = 138.9000.

WH Smith Annual Data

Revenue per Share CPI Adj_RevenuePerShare
201608 13.813 101.200 18.959
201708 14.272 104.000 19.061
201808 14.765 106.500 19.257
201908 15.592 108.300 19.997
202008 11.180 108.800 14.273
202108 9.329 112.100 11.559
202208 12.702 121.800 14.485
202308 17.260 129.400 18.527
202408 14.565 133.400 15.166
202508 16.203 138.900 16.203

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 0.40 mean?
WH Smith (WHTPF) has a Cyclically Adjusted PS Ratio of 0.40 as of Jul. 07, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on WH Smith and its competitors. This is 71% below median its historical median of 1.40. Over the past decade, WH Smith's Cyclically Adjusted PS Ratio has ranged from 0.31 to 2.41. According to the industry distribution chart, WH Smith ranks #270 out of 797 companies in the Retail - Cyclical industry, placing it in the top 33.9%.
Is WH Smith's Cyclically Adjusted PS Ratio too high?
WH Smith's current Cyclically Adjusted PS Ratio of 0.40 is 71% below median its 10-year median of 1.40. Over the past 10 years, this metric has ranged from a low of 0.31 to a high of 2.41. The Retail - Cyclical industry median Cyclically Adjusted PS Ratio is 0.50. WH Smith's value of 0.40 is 20% below this industry median. Based on the distribution chart, WH Smith ranks #270 out of 797 companies in the Retail - Cyclical industry, which is above the industry midpoint. Overall, WH Smith has a GF Score™ of 59/100, reflecting its overall financial health beyond just this single metric.
How does WH Smith's Cyclically Adjusted PS Ratio compare to CASY and WSM?
According to the Retail - Cyclical industry distribution chart, WH Smith ranks #270 out of 797 companies for Cyclically Adjusted PS Ratio. This puts WH Smith in the upper half of its industry. The industry median Cyclically Adjusted PS Ratio is 0.50. WH Smith's value of 0.40 is 20% below this benchmark. Historically, WH Smith's own Cyclically Adjusted PS Ratio has ranged from 0.31 to 2.41 over the past decade. While the company's 10-year median is 1.40 vs. the industry median of 0.50, WH Smith has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Retail - Cyclical company?
The median Cyclically Adjusted PS Ratio among Retail - Cyclical companies is 0.50, based on 797 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. WH Smith's current Cyclically Adjusted PS Ratio of 0.40 is 20% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on WH Smith and its competitors. For the Retail - Cyclical industry, the median Cyclically Adjusted PS Ratio is 0.50 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. WH Smith's current Cyclically Adjusted PS Ratio is 0.40, which is 71% below median its own 10-year median of 1.40. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is WH Smith stock overvalued right now?
WH Smith (WHTPF) has a current Cyclically Adjusted PS Ratio of 0.40. The stock's GF Value™ is $21.53, compared to a current price of $7.44 — trading 65.4% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.40, which is 71% below median its 10-year median of 1.40 and 20% below the Retail - Cyclical industry median of 0.50. WH Smith's overall GF Score™ is 59/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For WH Smith (WHTPF), the current Cyclically Adjusted PS Ratio is 0.40 as of Jul. 07, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is WH Smith (WHTPF) Overvalued in 2026?

Based on GuruFocus' analysis, WH Smith stock appears to be undervalued. The current stock price of $7.44 is trading 65.4% below its estimated GF Value™ of $21.53.

Key valuation signals for WHTPF:

  • Cyclically Adjusted PS Ratio: 0.40 (71% below median its 10-year median of 1.40)
  • GF Value™: $21.53 vs. price of $7.44 (65.4% below fair value)
  • GF Score™: 59/100 with 5 warning signs
  • Industry Position: 20% below the Retail - Cyclical median (#270 of 797)

No single metric tells the full story. See the WHTPF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


WH Smith Business Description

Address Greenbridge Road, Swindon, Wiltshire, GBR, SN3 3RX
WH Smith PLC is a travel retailer providing travel essentials through stores in high-footfall transport hubs, operating as a pure-play travel retail business following the sale of its High Street operations. The Company offers a broad portfolio of products and services, including books and magazines, food-to-go, beverages, health and beauty items, travel and technology accessories, and selected partner services. Its operations are organised into three segments: the UK, which generates the majority of revenue and operates stores across airports, hospitals, railway stations, and service areas; North America, with stores mainly in airports and a Resorts business in Las Vegas; and the Rest of the World.
59GF Score

Get the complete analysis for WHTPF

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$7.44
Price
$21.53
GF Value