WHTPF (WH Smith) Moat Score: 4/10 (As of Jun. 28, 2026)


WHTPF WH Smith PLC WHTPF
59 GF Score
Price $7.44
GF Value $22.41
! 5 Warning Signs
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What is WH Smith Moat Score?

WH Smith WHTPF -8.03% 59 Moat Score is 4 as of Jun. 28, 2026. GuruFocus rates WHTPF with a GF Score™ of 59/100 and a GF Value™ of $22.41. The stock has 5 warning signs investors should review. Among 1,122 Retail - Cyclical companies, WH Smith ranks better than 88.68% on this metric.

WH Smith has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

WH Smith has Narrow Moat: WH Smith has a discernible moat due to its established brand and retail presence in travel locations. However, it faces competition from online retailers and lacks significant pricing power, limiting its moat strength.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes WH Smith might have Narrow Moat - Discernible but modest moat.

WH Smith  (OTCPK:WHTPF) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

WH Smith Moat Score Related Terms

WHTPF vs CASY, WSM, ULTA: Moat Score Comparison

For the Specialty Retail subindustry, WH Smith's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

WH Smith Moat Score vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, WH Smith's Moat Score distribution charts can be found below:

* The bar in red indicates where WH Smith's Moat Score falls into.


WHTPF
59GF Score
WH Smith PLC WHTPF
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 4 mean?
WH Smith (WHTPF) has a Moat Score of 4 as of Jun. 28, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, WH Smith ranks #127 out of 1122 companies in the Retail - Cyclical industry, placing it in the top 11.3%.
Is WH Smith's Moat Score too high?
WH Smith's current Moat Score is 4. Based on the distribution chart, WH Smith ranks #127 out of 1122 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, WH Smith has a GF Score™ of 59/100, reflecting its overall financial health beyond just this single metric.
How does WH Smith's Moat Score compare to CASY and WSM?
According to the Retail - Cyclical industry distribution chart, WH Smith ranks #127 out of 1122 companies for Moat Score. This places WH Smith in the top 11% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Retail - Cyclical company?
A good Moat Score depends on the Retail - Cyclical industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. WH Smith's current Moat Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is WH Smith stock overvalued right now?
WH Smith (WHTPF) has a current Moat Score of 4. The stock's GF Value™ is $22.41, compared to a current price of $7.44 — trading 66.8% below its estimated fair value. The current Moat Score is 4. WH Smith's overall GF Score™ is 59/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For WH Smith (WHTPF), the current Moat Score is 4 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is WH Smith (WHTPF) Overvalued in 2026?

Based on GuruFocus' analysis, WH Smith stock appears to be undervalued. The current stock price of $7.44 is trading 66.8% below its estimated GF Value™ of $22.41.

Key valuation signals for WHTPF:

  • Moat Score: 4
  • GF Value™: $22.41 vs. price of $7.44 (66.8% below fair value)
  • GF Score™: 59/100 with 5 warning signs

No single metric tells the full story. See the WHTPF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

WH Smith Business Description

Address Greenbridge Road, Swindon, Wiltshire, GBR, SN3 3RX
WH Smith PLC is a travel retailer providing travel essentials through stores in high-footfall transport hubs, operating as a pure-play travel retail business following the sale of its High Street operations. The Company offers a broad portfolio of products and services, including books and magazines, food-to-go, beverages, health and beauty items, travel and technology accessories, and selected partner services. Its operations are organised into three segments: the UK, which generates the majority of revenue and operates stores across airports, hospitals, railway stations, and service areas; North America, with stores mainly in airports and a Resorts business in Las Vegas; and the Rest of the World.
59GF Score

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$7.44
Price
$22.41
GF Value