WHTPF (WH Smith) Intrinsic Value: DCF (Dividends Based): $5.44 (As of Jul. 19, 2026) — 750% Above Median

Author: Vera Yuan Vera Yuan
Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

WHTPF WH Smith PLC WHTPF
55 GF Score
Price $7.44
GF Value $21.82
! 5 Warning Signs
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What is WH Smith Intrinsic Value: DCF (Dividends Based)?

WH Smith WHTPF -8.03% 55 Intrinsic Value: DCF (Dividends Based) is $5.44 as of Jul. 19, 2026, which is 750% above its 10-year median of 0.64. GuruFocus rates WHTPF with a GF Score™ of 55/100 and a GF Value™ of $21.82. The stock has 5 warning signs investors should review. Among 122 Retail - Cyclical companies, WH Smith ranks worse than 819671.31% on this metric.

As of today (2026-07-19), WH Smith's intrinsic value calculated from the Discounted Dividend model is $5.44.

Note: Discounted Dividend model is only suitable for companies who have a consistant distribution history. If the company's dividends does not remain steady over a long period, results may not be accurate due to the low consistency. The model is also only suitable for predictable companies (Business Predictability Rank higher than 1-Star) with dividend payments. If the company's Predictability Rank is 1-Star or Not Rated, or if the company does not pay dividend, the data will not be stored into our database.

WH Smith's Predictability Rank is 1-Star. Thus, this page is only used for demonstration purposes and the DCF related results in the screener and portfolio will appear as zero.

Margin of Safety % (DCF Dividends Based) using Discounted Dividend Model for WH Smith is -36.76%.

The historical rank and industry rank for WH Smith's Intrinsic Value: DCF (Dividends Based) or its related term are showing as below:

During the past 13 years, the highest Price-to-Intrinsic-Value-DCF (Dividends Based) Ratio of WH Smith was 0.74. The lowest was 0.55. And the median was 0.64.

WHTPF's Price-to-DCF (Dividends Based) is not ranked *
in the Retail - Cyclical industry.
Industry Median: 0.94
* Ranked among companies with meaningful Price-to-DCF (Dividends Based) only.

WH Smith  (OTCPK:WHTPF) Intrinsic Value: DCF (Dividends Based) Explanation

Unlike valuation methods such as Net Current Asset Value, Tangible Book per Share, Graham Number, Median PS Value etc, discounted Dividends model evaluates the companies based on their power of future dividend distribution instead of their assets.


Be Aware

What you need to know about Discounted Dividends model:

1. The Discounted Dividends model evaluates a company based on its future dividends distribution power
2. Dividend growth is taken into account; therefore a company with a higher dividend growth rate is worth more if everything else is the same.
3. Since we are projecting future growth, it is assumed that the company will grow at the same rate as it did during the past 10 years. Therefore this model works better for the companies with consistently steady dividends distributed.
4. The Discounted Dividends model works poorly for inconsistent dividends distributor like high growth companies.
5. Your expected return from the investment is a reasonable discount rate assumption.
6. A larger margin of safety should be required for companies with less dividends distributed.

You can screen for stocks that trade below their Intrinsic Value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based) and Intrinsic Value: DCF (Dividends Based) with the GuruFocus All-in-One Screener. Companies with a high Predictability Rank that trade at a discount to their Intrinsic Value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based) can be found in the screen of Undervalued Predictable Companies.


WH Smith Intrinsic Value: DCF (Dividends Based) Related Terms


WH Smith Intrinsic Value: DCF (Dividends Based) Historical Data

* Premium members only.

The historical data trend for WH Smith's Intrinsic Value: DCF (Dividends Based) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

WH Smith Intrinsic Value: DCF (Dividends Based) Chart

WH Smith Annual Data
Trend Aug16 Aug17 Aug18 Aug19 Aug20 Aug21 Aug22 Aug23 Aug24 Aug25
Intrinsic Value: DCF (Dividends Based)
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

WH Smith Semi-Annual Data
Aug16 Feb17 Aug17 Feb18 Aug18 Feb19 Aug19 Feb20 Aug20 Feb21 Aug21 Feb22 Aug22 Feb23 Aug23 Feb24 Aug24 Feb25 Aug25 Feb26
Intrinsic Value: DCF (Dividends Based) Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

WHTPF vs CASY, WSM, DKS: Intrinsic Value: DCF (Dividends Based) Comparison

For the Specialty Retail subindustry, WH Smith's Price-to-DCF (Dividends Based), along with its competitors' market caps and Price-to-DCF (Dividends Based) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


WH Smith Price-to-DCF (Dividends Based) vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, WH Smith's Price-to-DCF (Dividends Based) distribution charts can be found below:

* The bar in red indicates where WH Smith's Price-to-DCF (Dividends Based) falls into.


WHTPF
55GF Score
WH Smith PLC WHTPF
Intrinsic Value: DCF (Dividends Based) is just one metric. See GF Score™, valuation, warning signs, and more.
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WH Smith Intrinsic Value: DCF (Dividends Based) Calculation

This is the intrinsic value calculated from the Discounted Dividend Model with default parameters. The calculation method is the same as Discounted Cash Flow model except adjusted dividend are used in the calculation instead of free cash flow. This is the default method of calculation with GuruFocus DCF calculator.

Usually a two-stage model is used in calculating the intrinsic value with discounted cash flow model. The first stage is called growth stage; the second is called the terminal stage. In the growth stage the company grows at a faster rate. Because it cannot grow at that rate forever, a lower rate is used for the terminal stage.

GuruFocus DDM calculator is a two-stage model. The default values are defined as:

1. Discount Rate: d = 11%
A reasonable discount rate assumption should be at least the long term average return of the stock market, which can be estimated from risk free rate plus risk premium of stock market. GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate and rounded up to the nearest integer. It is updated daily. The current risk-free rate is 4.80%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default. Then we added a risk premium of 6% to get the estimated discount rate. Some investors use their expected rate of return, which is also reasonable. A typical discount rate can be anywhere between 6% - 20%.

2. Dividend Growth Rate in the growth stage: g1 = 5%
The Growth Rate in the growth stage is initially set as the default 10-Year Dividend Growth Rate. In cases where the 10-year growth rate is unavailable, it defaults to using the 5-Year Dividend Growth Rate. If both the 10-year and 5-year growth rates are unavailable, the system defaults to the 3-Year Dividend Growth Rate.
However, it's important to note that there is a growth rate range. If the calculated growth rate exceeds 20%, it will be capped at 20%. Conversely, if the calculated growth rate falls below 5%, it will be adjusted to 5% to maintain a reasonable range.
=> WH Smith's average Dividend Growth Rate in the past 3 years was 0.00%, which is less than 5%. GuruFocus defaults => Growth Rate: 5%

3. Years of Growth Stage: y1 = 10

4. Terminal Growth Rate: g2 = 4%

5. Dividends per Share: adjusted dividends per share = $0.4716.
GuruFocus uses adjusted dividends per share by default to ensure that the valuation reflects the total value of the company, as the actual dividend is only a portion of the total value.

All of the default settings can be changed in the DCF calculator and the results are calculated automatically.

WH Smith's Intrinsic Value: DCF (Dividends Based) for today is calculated as:

Intrinsic Value: DCF (Dividends Based)=Dividends per Share*{[(1+g1)/(1+d)+(1+g1)^2/(1+d)^2+...+(1+g1)^10/(1+d)^10]
+(1+g1)^10/(1+d)^10*[(1+g2)/(1+d)+(1+g2)^2/(1+d)^2+...+(1+g2)^10/(1+d)^10]}

set x = (1+g1)/(1+d) = (1+0.05)/(1+0.11) = 0.94594594594595
and y = (1+g2)/(1+d) = (1+0.04)/(1+0.11) = 0.93693693693694

Intrinsic Value: DCF (Dividends Based)=Dividends per Share*{[x+x^2+...+x^10]+x^10*[y+y^2+...+y^10]}
=Dividends per Share*[x*(1-x^10)/(1-x)+x^10*y*(1-y^10)/(1-y)]
=0.4716*11.5406
=5.44

Margin of Safety % (DCF Dividends Based) = (Intrinsic Value: DCF (Dividends Based)-Current Price) /Intrinsic Value: DCF (Dividends Based)
= (5.44 - 7.44) / 5.44
= -36.76 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Intrinsic Value: DCF (Dividends Based) of $5.44 mean?
WH Smith (WHTPF) has a Intrinsic Value: DCF (Dividends Based) of $5.44 as of Jul. 19, 2026. Intrinsic Value: DCF (Dividends Based) is the stock value based on a two-stage discounted dividend model. View historical data on WH Smith and its competitors. This is 750% above median its historical median of 0.64. Over the past decade, WH Smith's Intrinsic Value: DCF (Dividends Based) has ranged from 0.55 to 0.74. According to the industry distribution chart, WH Smith ranks #999999 out of 122 companies in the Retail - Cyclical industry.
Is WH Smith's Intrinsic Value: DCF (Dividends Based) too high?
WH Smith's current Intrinsic Value: DCF (Dividends Based) of $5.44 is 750% above median its 10-year median of 0.64. Over the past 10 years, this metric has ranged from a low of 0.55 to a high of 0.74. The Retail - Cyclical industry median Intrinsic Value: DCF (Dividends Based) is 0.94. WH Smith's value of $5.44 is 478.7% above this industry median. Based on the distribution chart, WH Smith ranks #999999 out of 122 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, WH Smith has a GF Score™ of 55/100, reflecting its overall financial health beyond just this single metric.
How does WH Smith's Intrinsic Value: DCF (Dividends Based) compare to CASY and WSM?
According to the Retail - Cyclical industry distribution chart, WH Smith ranks #999999 out of 122 companies for Intrinsic Value: DCF (Dividends Based). This places WH Smith in the lower half of its industry. The industry median Intrinsic Value: DCF (Dividends Based) is 0.94. WH Smith's value of $5.44 is 478.7% above this benchmark. Historically, WH Smith's own Intrinsic Value: DCF (Dividends Based) has ranged from 0.55 to 0.74 over the past decade. While the company's 10-year median is 0.64 vs. the industry median of 0.94, WH Smith has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: DCF (Dividends Based) for a Retail - Cyclical company?
The median Intrinsic Value: DCF (Dividends Based) among Retail - Cyclical companies is 0.94, based on 122 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: DCF (Dividends Based) significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: DCF (Dividends Based) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. WH Smith's current Intrinsic Value: DCF (Dividends Based) of $5.44 is 478.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: DCF (Dividends Based) mean?
A high Intrinsic Value: DCF (Dividends Based) can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: DCF (Dividends Based) is the stock value based on a two-stage discounted dividend model. View historical data on WH Smith and its competitors. For the Retail - Cyclical industry, the median Intrinsic Value: DCF (Dividends Based) is 0.94 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. WH Smith's current Intrinsic Value: DCF (Dividends Based) is $5.44, which is 750% above median its own 10-year median of 0.64. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is WH Smith stock overvalued right now?
WH Smith (WHTPF) has a current Intrinsic Value: DCF (Dividends Based) of $5.44. The stock's GF Value™ is $21.82, compared to a current price of $7.44 — trading 65.9% below its estimated fair value. The current Intrinsic Value: DCF (Dividends Based) is $5.44, which is 750% above median its 10-year median of 0.64 and 478.7% above the Retail - Cyclical industry median of 0.94. WH Smith's overall GF Score™ is 55/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: DCF (Dividends Based) calculated?
Intrinsic Value: DCF (Dividends Based) is calculated from a company's financial statements. For WH Smith (WHTPF), the current Intrinsic Value: DCF (Dividends Based) is $5.44 as of Jul. 19, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is WH Smith (WHTPF) Overvalued in 2026?

Based on GuruFocus' analysis, WH Smith stock appears to be undervalued. The current stock price of $7.44 is trading 65.9% below its estimated GF Value™ of $21.82.

Key valuation signals for WHTPF:

  • Intrinsic Value: DCF (Dividends Based): $5.44 (750% above median its 10-year median of 0.64)
  • GF Value™: $21.82 vs. price of $7.44 (65.9% below fair value)
  • GF Score™: 55/100 with 5 warning signs
  • Industry Position: 478.7% above the Retail - Cyclical median (#999999 of 122)

No single metric tells the full story. See the WHTPF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


WH Smith Business Description

Address Greenbridge Road, Swindon, Wiltshire, GBR, SN3 3RX
WH Smith PLC is a travel retailer providing travel essentials through stores in high-footfall transport hubs, operating as a pure-play travel retail business following the sale of its High Street operations. The Company offers a broad portfolio of products and services, including books and magazines, food-to-go, beverages, health and beauty items, travel and technology accessories, and selected partner services. Its operations are organised into three segments: the UK, which generates the majority of revenue and operates stores across airports, hospitals, railway stations, and service areas; North America, with stores mainly in airports and a Resorts business in Las Vegas; and the Rest of the World.
55GF Score

Get the complete analysis for WHTPF

Intrinsic Value: DCF (Dividends Based) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$7.44
Price
$21.82
GF Value