Baozun (STU:2BZ) Cyclically Adjusted Revenue per Share: €5.45 (As of Mar. 2026)

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STU:2BZ Baozun Inc STU:2BZ
74 GF Score
Price €0.79
GF Value €0.93
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Baozun Cyclically Adjusted Revenue per Share?

Baozun STU:2BZ -0.25% 74 Cyclically Adjusted Revenue per Share is €5.45 as of Mar. 2026. GuruFocus rates STU:2BZ with a GF Score™ of 74/100 and a GF Value™ of €0.93 (Modestly Undervalued). The stock has 2 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Revenue per Share and the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted Revenue per Share of a company over the past 10 years.

Baozun's adjusted revenue per share for the three months ended in Mar. 2026 was €1.714. Add all the adjusted revenue per share for the past 10 years together and divide the count will get our Cyclically Adjusted Revenue per Share, which is €5.45 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Baozun's average Cyclically Adjusted Revenue Growth Rate was 9.50% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the Cyclically Adjusted Revenue Growth Rate using Cyclically Adjusted Revenue per Share data.

As of today (2026-08-17), Baozun's current stock price is €0.786. Baozun's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 was €5.45. Baozun's Cyclically Adjusted PS Ratio of today is 0.14.

During the past 13 years, the highest Cyclically Adjusted PS Ratio of Baozun was 0.34. The lowest was 0.11. And the median was 0.16.


Baozun  (STU:2BZ) Cyclically Adjusted Revenue per Share Explanation

If a company grows much fast than inflation, Cyclically Adjusted Revenue per Share may underestimate the company's revenue. Cyclically Adjusted PS Ratio can seem to be too high even the actual PS Ratio is low.

For the Cyclically Adjusted PS Ratio, the revenue per share of the past 10 years are inflation-adjusted and averaged. The result is used for P/S calculation. Since it looks at the average over the last 10 years, the Cyclically Adjusted PS Ratio is also called CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Baozun's Cyclically Adjusted PS Ratio of today is calculated as

Cyclically Adjusted PS Ratio=Share Price/Cyclically Adjusted Revenue per Share
=0.786/5.45
=0.14

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Cyclically Adjusted PS Ratio of Baozun was 0.34. The lowest was 0.11. And the median was 0.16.


Be Aware

Cyclically Adjusted PS Ratio works better for cyclical companies. It gives you a better idea on the company's real revenue value.


Baozun Cyclically Adjusted Revenue per Share Related Terms


Baozun Cyclically Adjusted Revenue per Share Historical Data

* Premium members only.

The historical data trend for Baozun's Cyclically Adjusted Revenue per Share can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baozun Cyclically Adjusted Revenue per Share Chart

Baozun Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted Revenue per Share
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 4.51 5.77 5.26

Baozun Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted Revenue per Share Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 5.33 5.37 5.17 5.26 5.45

STU:2BZ vs ZHJD, HOUR, LITB: Cyclically Adjusted Revenue per Share Comparison

For the Internet Retail subindustry, Baozun's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Baozun Cyclically Adjusted PS Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Baozun's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Baozun's Cyclically Adjusted PS Ratio falls into.


STU:2BZ
74GF Score
Baozun Inc STU:2BZ
Cyclically Adjusted Revenue per Share is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Baozun Cyclically Adjusted Revenue per Share Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Revenue per Share and the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted Revenue per Share of a company over the past 10 years.

What is Cyclically Adjusted Revenue per Share? How do we calculate Cyclically Adjusted Revenue per Share?

Cyclically Adjusted Revenue per Share is the average of the inflation adjusted Revenue per Share of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the Cyclically Adjusted Revenue per Share of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the revenue per share from 2001 through 2010.

We adjusted the 2001 revenue per share data with the total inflation from 2001 through 2010 to the equivalent revenue in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart's revenue is $1 a share in 2001, then the 2001's equivalent revenue in 2010 is $1.4 a share. If Wal-Mart's revenue is $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 revenue in 2010 is $1.35. So on and so forth, you get the equivalent revenue per share of past 10 years. Then you add them together and divided the sum by the count to get Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Baozun's adjusted Revenue per Share data for the three months ended in Mar. 2026 was:

Adj_RevenuePerShare= Revenue per Share /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=1.714/121.4731*121.4731
=1.714

Current CPI (Mar. 2026) = 121.4731.

Baozun Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201606 0.594 101.686 0.710
201609 0.614 102.565 0.727
201612 1.000 103.225 1.177
201703 0.625 103.335 0.735
201706 0.660 103.664 0.773
201709 0.641 103.994 0.749
201712 1.139 104.984 1.318
201803 0.668 105.973 0.766
201806 0.858 106.193 0.981
201809 0.776 106.852 0.882
201812 1.541 107.622 1.739
201903 0.952 108.172 1.069
201906 1.223 109.601 1.355
201909 1.071 110.260 1.180
201912 1.993 110.700 2.187
202003 1.099 110.920 1.204
202006 1.500 110.590 1.648
202009 1.260 107.512 1.424
202012 1.877 109.711 2.078
202103 1.160 111.579 1.263
202106 1.323 111.360 1.443
202109 1.140 109.051 1.270
202112 2.175 112.349 2.352
202203 1.448 113.558 1.549
202206 1.623 113.448 1.738
202209 1.422 113.778 1.518
202212 1.963 114.548 2.082
202303 1.447 115.427 1.523
202306 1.680 115.647 1.765
202309 1.310 116.087 1.371
202312 1.976 117.296 2.046
202403 1.392 117.735 1.436
202406 1.683 117.296 1.743
202409 1.469 118.615 1.504
202412 2.220 118.945 2.267
202503 1.519 119.384 1.546
202506 1.778 119.055 1.814
202509 1.487 119.934 1.506
202512 2.213 120.704 2.227
202603 1.714 121.473 1.714

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

What does a Cyclically Adjusted Revenue per Share of €5.45 mean?
Baozun (STU:2BZ) has a Cyclically Adjusted Revenue per Share of €5.45 as of Mar. 2026. Cyclically adjusted revenue per share represents the company's inflation-adjusted revenue per share over a 10-year period. View historical data on Baozun and its competitors.
Is Baozun's Cyclically Adjusted Revenue per Share too high?
Baozun's current Cyclically Adjusted Revenue per Share is €5.45. Overall, Baozun has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Baozun's Cyclically Adjusted Revenue per Share compare to ZHJD and HOUR?
Baozun's Cyclically Adjusted Revenue per Share of €5.45 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted Revenue per Share for a Retail - Cyclical company?
A good Cyclically Adjusted Revenue per Share depends on the Retail - Cyclical industry context. However, Cyclically Adjusted Revenue per Share should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted Revenue per Share mean?
A high Cyclically Adjusted Revenue per Share can signal that a stock is expensive relative to its fundamentals. Cyclically adjusted revenue per share represents the company's inflation-adjusted revenue per share over a 10-year period. View historical data on Baozun and its competitors. Baozun's current Cyclically Adjusted Revenue per Share is €5.45. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baozun stock overvalued right now?
Based on GuruFocus' analysis, Baozun (STU:2BZ) is currently considered Modestly Undervalued. The stock's GF Value™ is €0.93, compared to a current price of €0.79 — trading 15.5% below its estimated fair value. The current Cyclically Adjusted Revenue per Share is €5.45. Baozun's overall GF Score™ is 74/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted Revenue per Share calculated?
Cyclically Adjusted Revenue per Share is calculated from a company's financial statements. For Baozun (STU:2BZ), the current Cyclically Adjusted Revenue per Share is €5.45 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Baozun (STU:2BZ) Overvalued in 2026?

Based on GuruFocus' analysis, Baozun stock appears to be undervalued. The current stock price of €0.79 is trading 15.5% below its estimated GF Value™ of €0.93. GuruFocus considers Baozun to be Modestly Undervalued.

Key valuation signals for STU:2BZ:

  • Cyclically Adjusted Revenue per Share: €5.45
  • GF Value™: €0.93 vs. price of €0.79 (15.5% below fair value)
  • GF Score™: 74/100 with 2 warning signs

No single metric tells the full story. See the STU:2BZ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Baozun Business Description

Address 33 Hysan Avenue, Room 1928, 19th Floor, Lee Garden One, Causeway Bay, Hong Kong, HKG
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
74GF Score

Get the complete analysis for STU:2BZ

Cyclically Adjusted Revenue per Share is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€0.79
Price
€0.93
GF Value