Baozun (STU:2BZ) Moat Score: 5/10 (As of Aug. 17, 2026)

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STU:2BZ Baozun Inc STU:2BZ
74 GF Score
Price €0.79
GF Value €0.93
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Baozun Moat Score?

Baozun STU:2BZ -0.25% 74 Moat Score is 5 as of Aug. 17, 2026. GuruFocus rates STU:2BZ with a GF Score™ of 74/100 and a GF Value™ of €0.93 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 1,119 Retail - Cyclical companies, Baozun ranks better than 94.82% on this metric.

Baozun has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

Baozun has Narrow Moat: Baozun Inc has a solid narrow moat with a strong position in China's e-commerce service sector. It benefits from brand partnerships and some customer loyalty, but intense competition and limited pricing power prevent it from achieving a wide moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Baozun might have Narrow Moat - Solid narrow moat.

Baozun  (STU:2BZ) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Baozun Moat Score Related Terms

STU:2BZ vs ZHJD, HOUR, LITB: Moat Score Comparison

For the Internet Retail subindustry, Baozun's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Baozun Moat Score vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Baozun's Moat Score distribution charts can be found below:

* The bar in red indicates where Baozun's Moat Score falls into.


STU:2BZ
74GF Score
Baozun Inc STU:2BZ
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
Baozun (STU:2BZ) has a Moat Score of 5 as of Aug. 17, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Baozun ranks #58 out of 1119 companies in the Retail - Cyclical industry, placing it in the top 5.2%.
Is Baozun's Moat Score too high?
Baozun's current Moat Score is 5. Based on the distribution chart, Baozun ranks #58 out of 1119 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, Baozun has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Baozun's Moat Score compare to ZHJD and HOUR?
According to the Retail - Cyclical industry distribution chart, Baozun ranks #58 out of 1119 companies for Moat Score. This places Baozun in the top 5% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Retail - Cyclical company?
A good Moat Score depends on the Retail - Cyclical industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Baozun's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baozun stock overvalued right now?
Based on GuruFocus' analysis, Baozun (STU:2BZ) is currently considered Modestly Undervalued. The stock's GF Value™ is €0.93, compared to a current price of €0.79 — trading 15.5% below its estimated fair value. The current Moat Score is 5. Baozun's overall GF Score™ is 74/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Baozun (STU:2BZ), the current Moat Score is 5 as of Aug. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Baozun (STU:2BZ) Overvalued in 2026?

Based on GuruFocus' analysis, Baozun stock appears to be undervalued. The current stock price of €0.79 is trading 15.5% below its estimated GF Value™ of €0.93. GuruFocus considers Baozun to be Modestly Undervalued.

Key valuation signals for STU:2BZ:

  • Moat Score: 5
  • GF Value™: €0.93 vs. price of €0.79 (15.5% below fair value)
  • GF Score™: 74/100 with 2 warning signs

No single metric tells the full story. See the STU:2BZ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Baozun Business Description

Address 33 Hysan Avenue, Room 1928, 19th Floor, Lee Garden One, Causeway Bay, Hong Kong, HKG
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
74GF Score

Get the complete analysis for STU:2BZ

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€0.79
Price
€0.93
GF Value