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BaozunSTU:2BZ -0.28%55 EV-to-EBITDA is 327.81 as of Sep. 15, 2026, which is 1159% above its 10-year median of 26.03. GuruFocus rates STU:2BZ with a GF Score™ of 55/100 and a GF Value™ of €0.90 (Modestly Undervalued). The stock has 1 warning sign investors should review. Among 961 Retail - Cyclical companies, Baozun ranks worse than 99.58% on this metric.
EV-to-EBITDA is calculated as enterprise value divided by its EBITDA. As of today, Baozun's enterprise value is €289 Mil.
Baozun's EBITDA for the trailing twelve months (TTM) ended in Jun. 2026 was €1 Mil. Therefore, Baozun's EV-to-EBITDA for today is 327.81.
The historical rank and industry rank for Baozun's EV-to-EBITDA or its related term are showing as below:
STU:2BZ'
s EV-to-EBITDA Range Over the Past 10 Years
Min: -94.29 Med: 26.03 Max: 448.13
Current: 422.89
During the past 13 years, the highest EV-to-EBITDA of Baozun was 448.13. The lowest was -94.29. And the median was 26.03.
STU:2BZ's EV-to-EBITDA is ranked worse than 99.58% of 961
companies
in the Retail - Cyclical industry
Industry Median: 8.47
vs STU:2BZ: 422.89
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio to determine the fair market value of a company.
As of today (2026-09-15), Baozun's stock price is €0.72.
Baozun's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Jun. 2026 was €-0.093. Therefore, Baozun's PE Ratio (TTM) for today is At Loss.
The "classic" EV-to-EBITDA is much better in capturing debt and net cash than the PE Ratio (TTM).
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Baozun's share price for today is €0.72.
Baozun's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €-0.093.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Study has found that the companies with the lowest EV-to-EBITDA outperforms companies measured as cheap by other ratios such as PE Ratio (TTM).
The historical data trend for Baozun's EV-to-EBITDA can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STU:2BZ vs ZHJD, WNW, HOUR: EV-to-EBITDA Comparison
For the Internet Retail subindustry, Baozun's EV-to-EBITDA, along with its competitors' market caps and EV-to-EBITDA data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Baozun EV-to-EBITDA vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Baozun's EV-to-EBITDA distribution charts can be found below:
* The bar in red indicates where Baozun's EV-to-EBITDA falls into.
Baozun's current Enterprise Value is €289 Mil.
Baozun's EBITDA for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €1 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Baozun (STU:2BZ) has a EV-to-EBITDA of 327.81 as of Sep. 15, 2026. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on Baozun. This is 1159% above median its historical median of 26.03. According to the industry distribution chart, Baozun ranks #957 out of 961 companies in the Retail - Cyclical industry, placing it in the top 99.6%.
Is Baozun's EV-to-EBITDA too high?
Baozun's current EV-to-EBITDA of 327.81 is 1159% above median its 10-year median of 26.03. The Retail - Cyclical industry median EV-to-EBITDA is 8.47. Baozun's value of 327.81 is 3770.2% above this industry median. Based on the distribution chart, Baozun ranks #957 out of 961 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, Baozun has a GF Score™ of 55/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Baozun's EV-to-EBITDA compare to ZHJD and WNW?
According to the Retail - Cyclical industry distribution chart, Baozun ranks #957 out of 961 companies for EV-to-EBITDA. This places Baozun in the lower half of its industry. The industry median EV-to-EBITDA is 8.47. Baozun's value of 327.81 is 3770.2% above this benchmark. While the company's 10-year median is 26.03 vs. the industry median of 8.47, Baozun has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBITDA for a Retail - Cyclical company?
The median EV-to-EBITDA among Retail - Cyclical companies is 8.47, based on 961 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBITDA significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBITDA should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Baozun's current EV-to-EBITDA of 327.81 is 3770.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBITDA mean?
A high EV-to-EBITDA can signal that a stock is expensive relative to its fundamentals. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on Baozun. For the Retail - Cyclical industry, the median EV-to-EBITDA is 8.47 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Baozun's current EV-to-EBITDA is 327.81, which is 1159% above median its own 10-year median of 26.03. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baozun stock overvalued right now?
Based on GuruFocus' analysis, Baozun (STU:2BZ) is currently considered Modestly Undervalued. The stock's GF Value™ is €0.90, compared to a current price of €0.72 — trading 20% below its estimated fair value. The current EV-to-EBITDA is 327.81, which is 1159% above median its 10-year median of 26.03 and 3770.2% above the Retail - Cyclical industry median of 8.47. Baozun's overall GF Score™ is 55/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBITDA calculated?
EV-to-EBITDA is calculated from a company's financial statements. For Baozun (STU:2BZ), the current EV-to-EBITDA is 327.81 as of Sep. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Baozun (STU:2BZ) Overvalued in 2026?
Based on GuruFocus' analysis, Baozun stock appears to be undervalued.
The current stock price of €0.72 is trading 20% below its estimated GF Value™ of €0.90.
GuruFocus considers Baozun to be Modestly Undervalued.
Key valuation signals for STU:2BZ:
EV-to-EBITDA: 327.81 (1159% above median its 10-year median of 26.03)
GF Value™: €0.90 vs. price of €0.72 (20% below fair value)
Industry Position: 3770.2% above the Retail - Cyclical median (#957 of 961)
No single metric tells the full story. See the STU:2BZ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
55GF Score
Get the complete analysis for STU:2BZ
EV-to-EBITDA is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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