Baozun (STU:2BZ) ROE % Adjusted to Book Value: -3.32% (As of Mar. 2026)

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Director of Data and Quant Analytics at GuruFocus
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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

STU:2BZ Baozun Inc STU:2BZ
74 GF Score
Price €0.79
GF Value €0.93
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Baozun ROE % Adjusted to Book Value?

Baozun STU:2BZ -0.25% 74 ROE % Adjusted to Book Value is -3.32% as of Mar. 2026. GuruFocus rates STU:2BZ with a GF Score™ of 74/100 and a GF Value™ of €0.93 (Modestly Undervalued). The stock has 2 warning signs investors should review.

Baozun's ROE % for the quarter that ended in Mar. 2026 was -0.83%. Baozun's PB Ratio for the quarter that ended in Mar. 2026 was 0.25. Baozun's ROE % Adjusted to Book Value for the quarter that ended in Mar. 2026 was -3.32%.


Baozun ROE % Adjusted to Book Value Related Terms


Baozun ROE % Adjusted to Book Value Historical Data

* Premium members only.

The historical data trend for Baozun's ROE % Adjusted to Book Value can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baozun ROE % Adjusted to Book Value Chart

Baozun Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROE % Adjusted to Book Value
Get a 7-Day Free Trial Premium Member Only Premium Member Only -3.77 -29.27 -23.68 -15.57 -21.21

Baozun Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
ROE % Adjusted to Book Value Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -22.14 -12.36 -25.89 -14.38 -3.32

STU:2BZ vs ZHJD, HOUR, LITB: ROE % Adjusted to Book Value Comparison

For the Internet Retail subindustry, Baozun's ROE % Adjusted to Book Value, along with its competitors' market caps and ROE % Adjusted to Book Value data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Baozun ROE % Adjusted to Book Value vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Baozun's ROE % Adjusted to Book Value distribution charts can be found below:

* The bar in red indicates where Baozun's ROE % Adjusted to Book Value falls into.


STU:2BZ
74GF Score
Baozun Inc STU:2BZ
ROE % Adjusted to Book Value is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Baozun ROE % Adjusted to Book Value Calculation

Baozun's ROE % Adjusted to Book Value for the fiscal year that ended in Dec. 2025 is calculated as

ROE % Adjusted to Book Value=ROE % / PB Ratio
=-6.15% / 0.29
=-21.21%

Baozun's ROE % Adjusted to Book Value for the quarter that ended in Mar. 2026 is calculated as

ROE % Adjusted to Book Value=ROE % / PB Ratio
=-0.83% / 0.25
=-3.32%

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a ROE % Adjusted to Book Value of -3.32% mean?
Baozun (STU:2BZ) has a ROE % Adjusted to Book Value of -3.32% as of Mar. 2026. Return on equity adjusted to book is the ratio of return on equity to price-book ratio. View historical data on Baozun and its competitors.
Is Baozun's ROE % Adjusted to Book Value too high?
Baozun's current ROE % Adjusted to Book Value is -3.32%. Overall, Baozun has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Baozun's ROE % Adjusted to Book Value compare to ZHJD and HOUR?
Baozun's ROE % Adjusted to Book Value of -3.32% can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROE % Adjusted to Book Value for a Retail - Cyclical company?
A good ROE % Adjusted to Book Value depends on the Retail - Cyclical industry context. However, ROE % Adjusted to Book Value should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROE % Adjusted to Book Value mean?
A high ROE % Adjusted to Book Value can signal that a stock is expensive relative to its fundamentals. Return on equity adjusted to book is the ratio of return on equity to price-book ratio. View historical data on Baozun and its competitors. Baozun's current ROE % Adjusted to Book Value is -3.32%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baozun stock overvalued right now?
Based on GuruFocus' analysis, Baozun (STU:2BZ) is currently considered Modestly Undervalued. The stock's GF Value™ is €0.93, compared to a current price of €0.79 — trading 15.5% below its estimated fair value. The current ROE % Adjusted to Book Value is -3.32%. Baozun's overall GF Score™ is 74/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROE % Adjusted to Book Value calculated?
ROE % Adjusted to Book Value is calculated from a company's financial statements. For Baozun (STU:2BZ), the current ROE % Adjusted to Book Value is -3.32% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Baozun (STU:2BZ) Overvalued in 2026?

Based on GuruFocus' analysis, Baozun stock appears to be undervalued. The current stock price of €0.79 is trading 15.5% below its estimated GF Value™ of €0.93. GuruFocus considers Baozun to be Modestly Undervalued.

Key valuation signals for STU:2BZ:

  • ROE % Adjusted to Book Value: -3.32%
  • GF Value™: €0.93 vs. price of €0.79 (15.5% below fair value)
  • GF Score™: 74/100 with 2 warning signs

No single metric tells the full story. See the STU:2BZ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Baozun Business Description

Address 33 Hysan Avenue, Room 1928, 19th Floor, Lee Garden One, Causeway Bay, Hong Kong, HKG
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
74GF Score

Get the complete analysis for STU:2BZ

ROE % Adjusted to Book Value is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€0.79
Price
€0.93
GF Value