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BaozunSTU:2BZ -0.25%74 FCF Margin % is 0.00% as of Mar. 2026. GuruFocus rates STU:2BZ with a GF Score™ of 74/100 and a GF Value™ of €0.93 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 1,130 Retail - Cyclical companies, Baozun ranks worse than 52.74% on this metric.
FCF Margin % is calculated as Free Cash Flow divided by its Revenue. Baozun's Free Cash Flow for the
three
months ended in Mar. 2026 was €0 Mil. Baozun's Revenue for the
three
months ended in Mar. 2026 was €299 Mil. Therefore, Baozun's FCF Margin % for the quarter that ended in Mar. 2026 was 0.00%.
The historical data trend for Baozun's FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STU:2BZ vs ZHJD, HOUR, LITB: FCF Margin % Comparison
For the Internet Retail subindustry, Baozun's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Baozun FCF Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Baozun's FCF Margin % distribution charts can be found below:
* The bar in red indicates where Baozun's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Baozun (STU:2BZ) has a FCF Margin % of 0.00% as of Mar. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Baozun and its competitors. According to the industry distribution chart, Baozun ranks #596 out of 1130 companies in the Retail - Cyclical industry, placing it in the top 52.7%.
Is Baozun's FCF Margin % too high?
Baozun's current FCF Margin % is 0.00%. Based on the distribution chart, Baozun ranks #596 out of 1130 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, Baozun has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Baozun's FCF Margin % compare to ZHJD and HOUR?
According to the Retail - Cyclical industry distribution chart, Baozun ranks #596 out of 1130 companies for FCF Margin %. This places Baozun in the lower half of its industry. The industry median FCF Margin % is 3.09. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Retail - Cyclical company?
The median FCF Margin % among Retail - Cyclical companies is 3.09, based on 1,130 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Baozun and its competitors. For the Retail - Cyclical industry, the median FCF Margin % is 3.09 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Baozun's current FCF Margin % is 0.00%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baozun stock overvalued right now?
Based on GuruFocus' analysis, Baozun (STU:2BZ) is currently considered Modestly Undervalued. The stock's GF Value™ is €0.93, compared to a current price of €0.79 — trading 15.5% below its estimated fair value. The current FCF Margin % is 0.00%. Baozun's overall GF Score™ is 74/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For Baozun (STU:2BZ), the current FCF Margin % is 0.00% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Baozun (STU:2BZ) Overvalued in 2026?
Based on GuruFocus' analysis, Baozun stock appears to be undervalued.
The current stock price of €0.79 is trading 15.5% below its estimated GF Value™ of €0.93.
GuruFocus considers Baozun to be Modestly Undervalued.
Key valuation signals for STU:2BZ:
FCF Margin %: 0.00%
GF Value™: €0.93 vs. price of €0.79 (15.5% below fair value)
No single metric tells the full story. See the STU:2BZ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
74GF Score
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FCF Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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