Philip Morris International (MEX:PM) E10: MXN109.68 (As of Mar. 2026)


MEX:PM Philip Morris International Inc MEX:PM
75 GF Score
Price MXN3,138.00
GF Value MXN2,509.10
Valuation Modestly Overvalued
! 7 Warning Signs
View Full Analysis

What is Philip Morris International E10?

Philip Morris International MEX:PM +0.22% 75 E10 is MXN109.68 as of Mar. 2026. GuruFocus rates MEX:PM with a GF Score™ of 75/100 and a GF Value™ of MXN2,509.10 (Modestly Overvalued). The stock has 7 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Philip Morris International's adjusted earnings per share data for the three months ended in Mar. 2026 was MXN28.131. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is MXN109.68 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Philip Morris International's average E10 Growth Rate was 5.60% per year. During the past 3 years, the average E10 Growth Rate was 1.50% per year. During the past 5 years, the average E10 Growth Rate was 2.80% per year. During the past 10 years, the average E10 Growth Rate was 3.60% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Philip Morris International was 4.80% per year. The lowest was 1.50% per year. And the median was 3.95% per year.

As of today (2026-06-25), Philip Morris International's current stock price is MXN3138.00. Philip Morris International's E10 for the quarter that ended in Mar. 2026 was MXN109.68. Philip Morris International's Shiller PE Ratio of today is 28.61.

During the past 13 years, the highest Shiller PE Ratio of Philip Morris International was 31.40. The lowest was 12.15. And the median was 17.72.


Philip Morris International  (MEX:PM) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Philip Morris International's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=3138.00/109.68
=28.61

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Philip Morris International was 31.40. The lowest was 12.15. And the median was 17.72.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Philip Morris International E10 Related Terms


Philip Morris International E10 Historical Data

* Premium members only.

The historical data trend for Philip Morris International's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Philip Morris International E10 Chart

Philip Morris International Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 111.82 112.24 96.62 122.76 109.41

Philip Morris International Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 113.80 112.68 111.75 109.41 109.68

MEX:PM vs MO, TPB, UVV: E10 Comparison

For the Tobacco subindustry, Philip Morris International's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Philip Morris International Shiller PE Ratio vs Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, Philip Morris International's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Philip Morris International's Shiller PE Ratio falls into.


MEX:PM
75GF Score
Philip Morris International Inc MEX:PM
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Philip Morris International E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Philip Morris International's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=28.131/330.2130*330.2130
=28.131

Current CPI (Mar. 2026) = 330.2130.

Philip Morris International Quarterly Data

per share eps CPI Adj_EPS
201606 21.268 241.018 29.139
201609 24.169 241.428 33.057
201612 22.679 241.432 31.019
201703 19.206 243.801 26.013
201706 20.607 244.955 27.779
201709 23.048 246.819 30.835
201712 8.641 246.524 11.574
201803 18.168 249.554 24.040
201806 27.706 251.989 36.307
201809 26.935 252.439 35.233
201812 24.151 251.233 31.743
201903 16.876 254.202 21.922
201906 28.621 256.143 36.897
201909 24.085 256.759 30.975
201912 19.614 256.974 25.204
202003 27.434 258.115 35.097
202006 28.853 257.797 36.958
202009 32.695 260.280 41.480
202012 25.263 260.474 32.027
202103 31.684 264.877 39.499
202106 27.669 271.696 33.628
202109 31.871 274.310 38.366
202112 27.489 278.802 32.558
202203 29.866 287.504 34.303
202206 28.769 296.311 32.061
202209 26.954 296.808 29.988
202212 30.024 296.797 33.404
202303 23.072 301.836 25.241
202306 17.315 305.109 18.740
202309 22.993 307.789 24.668
202312 23.934 306.746 25.765
202403 22.903 312.332 24.214
202406 28.213 314.175 29.653
202409 38.790 315.301 40.625
202412 -7.925 315.605 -8.292
202503 35.188 319.799 36.334
202506 36.717 322.561 37.588
202509 40.908 324.800 41.590
202512 24.668 324.054 25.137
202603 28.131 330.213 28.131

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of MXN109.68 mean?
Philip Morris International (MEX:PM) has a E10 of MXN109.68 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Philip Morris International and its competitors.
Is Philip Morris International's E10 too high?
Philip Morris International's current E10 is MXN109.68. Overall, Philip Morris International has a GF Score™ of 75/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Philip Morris International's E10 compare to MO and TPB?
Philip Morris International's E10 of MXN109.68 can be compared against companies in the Tobacco Products industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Tobacco Products company?
A good E10 depends on the Tobacco Products industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Philip Morris International and its competitors. Philip Morris International's current E10 is MXN109.68. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Philip Morris International stock overvalued right now?
Based on GuruFocus' analysis, Philip Morris International (MEX:PM) is currently considered Modestly Overvalued. The stock's GF Value™ is MXN2,509.10, compared to a current price of MXN3,138.00 — trading 25.1% above its estimated fair value. The current E10 is MXN109.68. Philip Morris International's overall GF Score™ is 75/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Philip Morris International (MEX:PM), the current E10 is MXN109.68 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Philip Morris International (MEX:PM) Overvalued in 2026?

Based on GuruFocus' analysis, Philip Morris International stock appears to be overvalued. The current stock price of MXN3,138.00 is trading 25.1% above its estimated GF Value™ of MXN2,509.10. GuruFocus considers Philip Morris International to be Modestly Overvalued.

Key valuation signals for MEX:PM:

  • E10: MXN109.68
  • GF Value™: MXN2,509.10 vs. price of MXN3,138.00 (25.1% above fair value)
  • GF Score™: 75/100 with 7 warning signs

No single metric tells the full story. See the MEX:PM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Philip Morris International Business Description

Address 677 Washington Boulevard, Suite 1100, Stamford, CT, USA, 06901
Created from the international operations of Altria in 2008, Philip Morris International sells cigarettes and reduced-risk products, including heat sticks, vapes, and oral nicotine offerings, primarily outside of the US. With the 2023 acquisition of Swedish Match, a leading manufacturer of traditional oral tobacco products and nicotine pouches primarily in the US and Scandinavia, PMI is not only dominant in smokable products but also has the Iqos and Zyn brands, which respectively dominate heated tobacco and nicotine pouches in most markets. It also owns the Veev brand in vapes.
75GF Score

Get the complete analysis for MEX:PM

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN3,138.00
Price
MXN2,509.10
GF Value