Cebu Air (PHS:CEB) E10: ₱-3.04 (As of Mar. 2026)


PHS:CEB Cebu Air Inc PHS:CEB
85 GF Score
Price ₱29.75
GF Value ₱48.74
Valuation Possible Value Trap
! 7 Warning Signs
View Full Analysis

What is Cebu Air E10?

Cebu Air PHS:CEB -1.98% 85 E10 is ₱-3.04 as of Mar. 2026. GuruFocus rates PHS:CEB with a GF Score™ of 85/100 and a GF Value™ of ₱48.74 (Possible Value Trap). The stock has 7 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Cebu Air's adjusted earnings per share data for the three months ended in Mar. 2026 was ₱-0.970. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is ₱-3.04 for the trailing ten years ended in Mar. 2026.

During the past 3 years, the average E10 Growth Rate was 18.80% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Cebu Air was 18.80% per year. The lowest was -71.40% per year. And the median was -26.30% per year.

As of today (2026-06-24), Cebu Air's current stock price is ₱29.75. Cebu Air's E10 for the quarter that ended in Mar. 2026 was ₱-3.04. Cebu Air's Shiller PE Ratio of today is .

During the past 13 years, the highest Shiller PE Ratio of Cebu Air was 193.60. The lowest was 4.12. And the median was 10.43.


Cebu Air  (PHS:CEB) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

During the past 13 years, the highest Shiller P/E Ratio of Cebu Air was 193.60. The lowest was 4.12. And the median was 10.43.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Cebu Air E10 Related Terms


Cebu Air E10 Historical Data

* Premium members only.

The historical data trend for Cebu Air's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Cebu Air E10 Chart

Cebu Air Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only -0.53 -3.70 -2.96 -2.67 -1.98

Cebu Air Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -3.16 -2.47 -2.04 -1.98 -3.04

PHS:CEB vs DAL, UAL, LUV: E10 Comparison

For the Airlines subindustry, Cebu Air's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Cebu Air Shiller PE Ratio vs Transportation Industry

For the Transportation industry and Industrials sector, Cebu Air's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Cebu Air's Shiller PE Ratio falls into.


PHS:CEB
85GF Score
Cebu Air Inc PHS:CEB
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Cebu Air E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Cebu Air's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=-0.97/330.2130*330.2130
=-0.970

Current CPI (Mar. 2026) = 330.2130.

Cebu Air Quarterly Data

per share eps CPI Adj_EPS
201606 6.089 241.018 8.342
201609 0.070 241.428 0.096
201612 4.390 241.432 6.004
201703 2.120 243.801 2.871
201706 5.035 244.955 6.787
201709 0.070 246.819 0.094
201712 5.828 246.524 7.806
201803 2.370 249.554 3.136
201806 3.090 251.989 4.049
201809 -0.860 252.439 -1.125
201812 1.910 251.233 2.510
201903 5.640 254.202 7.326
201906 6.305 256.143 8.128
201909 -0.625 256.759 -0.804
201912 3.920 256.974 5.037
202003 -1.990 258.115 -2.546
202006 -13.257 257.797 -16.981
202009 -9.235 260.280 -11.716
202012 -12.590 260.474 -15.961
202103 -12.170 264.877 -15.172
202106 -10.714 271.696 -13.022
202109 -13.422 274.310 -16.157
202112 -4.960 278.802 -5.875
202203 -12.700 287.504 -14.587
202206 -3.068 296.311 -3.419
202209 -4.129 296.808 -4.594
202212 -3.430 296.797 -3.816
202303 0.970 301.836 1.061
202306 4.307 305.109 4.661
202309 2.053 307.789 2.203
202312 2.430 306.746 2.616
202403 1.900 312.332 2.009
202406 2.091 314.175 2.198
202409 -0.277 315.301 -0.290
202412 1.740 315.605 1.821
202503 0.470 319.799 0.485
202506 13.829 322.561 14.157
202509 0.792 324.800 0.805
202512 2.400 324.054 2.446
202603 -0.970 330.213 -0.970

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of ₱-3.04 mean?
Cebu Air (PHS:CEB) has a E10 of ₱-3.04 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Cebu Air and its competitors.
Is Cebu Air's E10 too high?
Cebu Air's current E10 is ₱-3.04. Overall, Cebu Air has a GF Score™ of 85/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Cebu Air's E10 compare to DAL and UAL?
Cebu Air's E10 of ₱-3.04 can be compared against companies in the Transportation industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Transportation company?
A good E10 depends on the Transportation industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Cebu Air and its competitors. Cebu Air's current E10 is ₱-3.04. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cebu Air stock overvalued right now?
Based on GuruFocus' analysis, Cebu Air (PHS:CEB) is currently considered Possible Value Trap. The stock's GF Value™ is ₱48.74, compared to a current price of ₱29.75 — trading 39% below its estimated fair value. The current E10 is ₱-3.04. Cebu Air's overall GF Score™ is 85/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Cebu Air (PHS:CEB), the current E10 is ₱-3.04 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Cebu Air (PHS:CEB) Overvalued in 2026?

Based on GuruFocus' analysis, Cebu Air stock appears to be undervalued. The current stock price of ₱29.75 is trading 39% below its estimated GF Value™ of ₱48.74. GuruFocus considers Cebu Air to be Possible Value Trap.

Key valuation signals for PHS:CEB:

  • E10: ₱-3.04
  • GF Value™: ₱48.74 vs. price of ₱29.75 (39% below fair value)
  • GF Score™: 85/100 with 7 warning signs

No single metric tells the full story. See the PHS:CEB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Cebu Air Business Description

Address Sergio Osmena Boulevard, Basement 2, R 01-02, Robinsons Galleria Cebu, Barangay Tejero, General Maxilom Avenue corner, Cebu, CEB, PHL, 6000
Cebu Air Inc is a carrier in the Philippine air transportation industry. It has two reportable operating segments, has three reportable operating segments, which is the airline business (Parent Company, CEBGO and AirSWIFT), line, light and base maintenance business (A-Plus) and ground handling business (1Aviation). The revenue of the company was mainly derived from rendering transportation services, line, light and base maintenance services and ground handling services.
85GF Score

Get the complete analysis for PHS:CEB

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

₱29.75
Price
₱48.74
GF Value