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E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.
Generation Pass Co's adjusted earnings per share data for the fiscal year that ended in Oct. 2025 was 円19.880. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is 円7.43 for the trailing ten years ended in Oct. 2025.
During the past 3 years, the average E10 Growth Rate was -9.20% per year.
Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.
During the past 13 years, the highest 3-Year average E10 Growth Rate of Generation Pass Co was -9.20% per year. The lowest was -9.20% per year. And the median was -9.20% per year.
If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.
For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.
The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.
Generation Pass Co's Shiller P/E Ratio of today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
During the past 13 years, the highest Shiller P/E Ratio of Generation Pass Co was 127.77. The lowest was 26.11. And the median was 37.65.
Be Aware
Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.
Generation Pass Co E10 Related Terms
Generation Pass Co E10 Historical Data
* Premium members only.
The historical data trend for Generation Pass Co's E10 can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Retail subindustry, Generation Pass Co's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Generation Pass Co Shiller PE Ratio vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Generation Pass Co's Shiller PE Ratio distribution charts can be found below:
* The bar in red indicates where Generation Pass Co's Shiller PE Ratio falls into.
E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.
What is E10? How do we calculate E10?
E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.
If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.
We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
For example, Generation Pass Co's adjusted earnings per share data for the fiscal year that ended in Oct. 2025 was:
Generation Pass Co (TSE:3195) has a E10 of 円7.43 as of Apr. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Generation Pass Co and its competitors.
Is Generation Pass Co's E10 too high?
Generation Pass Co's current E10 is 円7.43. Overall, Generation Pass Co has a GF Score™ of 51/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Generation Pass Co's E10 compare to AMZN and BABA?
Generation Pass Co's E10 of 円7.43 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Retail - Cyclical company?
A good E10 depends on the Retail - Cyclical industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Generation Pass Co and its competitors. Generation Pass Co's current E10 is 円7.43. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Generation Pass Co stock overvalued right now?
Based on GuruFocus' analysis, Generation Pass Co (TSE:3195) is currently considered Significantly Overvalued. The stock's GF Value™ is 円324.88, compared to a current price of 円567.00 — trading 74.5% above its estimated fair value. The current E10 is 円7.43. Generation Pass Co's overall GF Score™ is 51/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Generation Pass Co (TSE:3195), the current E10 is 円7.43 as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Generation Pass Co (TSE:3195) Overvalued in 2026?
Based on GuruFocus' analysis, Generation Pass Co stock appears to be overvalued.
The current stock price of 円567.00 is trading 74.5% above its estimated GF Value™ of 円324.88.
GuruFocus considers Generation Pass Co to be Significantly Overvalued.
Key valuation signals for TSE:3195:
E10: 円7.43
GF Value™: 円324.88 vs. price of 円567.00 (74.5% above fair value)
No single metric tells the full story. See the TSE:3195 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Generation Pass Co Ltd provides e-commerce marketing and support services in Japan. The company's operating segments include EC Marketing Business and Product Planning related business. The EC Marketing Business involves collecting and analyzing big data from EC sites operated by the group. The Product Planning related segment is a project that utilizes the product data acquired by the company's EC marketing business, and mainly engages in planning and development of products in collaboration with manufacturers.
51GF Score
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