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Promotica SpAMIL:PMT +1.45%88 EV-to-EBIT is 6.79 as of Jul. 30, 2026, which is 49% below its 10-year median of 13.38. GuruFocus rates MIL:PMT with a GF Score™ of 88/100 and a GF Value™ of €3.14 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 853 Business Services companies, Promotica SpA ranks better than 73.15% on this metric.
This is a more accurate valuation of companies' operation because it considers the debt and cash on its balance sheet, and non-operating items such as interest payment, tax, and one-time items are not included in the Operating Income.
Promotica SpA's Enterprise Value for the quarter that ended in Dec. 2025 was €48.3 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Promotica SpA's EBIT for the trailing twelve months (TTM) ended in Dec. 2025 was €8.2 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Promotica SpA EV-to-EBIT Related Terms
Promotica SpA EV-to-EBIT Historical Data
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The historical data trend for Promotica SpA's EV-to-EBIT can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Consulting Services subindustry, Promotica SpA's EV-to-EBIT, along with its competitors' market caps and EV-to-EBIT data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Promotica SpA EV-to-EBIT vs Business Services Industry
For the Business Services industry and Industrials sector, Promotica SpA's EV-to-EBIT distribution charts can be found below:
* The bar in red indicates where Promotica SpA's EV-to-EBIT falls into.
Promotica SpA's current Enterprise Value is €56.0 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Promotica SpA's EBIT for the trailing twelve months (TTM) ended in Dec. 2025 was €8.2 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Promotica SpA (MIL:PMT) has a EV-to-EBIT of 6.79 as of Jul. 30, 2026. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on Promotica SpA and its competitors. This is 49% below median its historical median of 13.38. Over the past decade, Promotica SpA's EV-to-EBIT has ranged from 4.46 to 35.57. According to the industry distribution chart, Promotica SpA ranks #229 out of 853 companies in the Business Services industry, placing it in the top 26.8%.
Is Promotica SpA's EV-to-EBIT too high?
Promotica SpA's current EV-to-EBIT of 6.79 is 49% below median its 10-year median of 13.38. Over the past 10 years, this metric has ranged from a low of 4.46 to a high of 35.57. The Business Services industry median EV-to-EBIT is 11.26. Promotica SpA's value of 6.79 is 39.7% below this industry median. Based on the distribution chart, Promotica SpA ranks #229 out of 853 companies in the Business Services industry, which is above the industry midpoint. Overall, Promotica SpA has a GF Score™ of 88/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Promotica SpA's EV-to-EBIT compare to VRSK and EFX?
According to the Business Services industry distribution chart, Promotica SpA ranks #229 out of 853 companies for EV-to-EBIT. This puts Promotica SpA in the upper half of its industry. The industry median EV-to-EBIT is 11.26. Promotica SpA's value of 6.79 is 39.7% below this benchmark. Historically, Promotica SpA's own EV-to-EBIT has ranged from 4.46 to 35.57 over the past decade. While the company's 10-year median is 13.38 vs. the industry median of 11.26, Promotica SpA has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBIT for a Business Services company?
The median EV-to-EBIT among Business Services companies is 11.26, based on 853 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBIT significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBIT should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Promotica SpA's current EV-to-EBIT of 6.79 is 39.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBIT mean?
A high EV-to-EBIT can signal that a stock is expensive relative to its fundamentals. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on Promotica SpA and its competitors. For the Business Services industry, the median EV-to-EBIT is 11.26 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Promotica SpA's current EV-to-EBIT is 6.79, which is 49% below median its own 10-year median of 13.38. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Promotica SpA stock overvalued right now?
Based on GuruFocus' analysis, Promotica SpA (MIL:PMT) is currently considered Modestly Undervalued. The stock's GF Value™ is €3.14, compared to a current price of €2.80 — trading 10.8% below its estimated fair value. The current EV-to-EBIT is 6.79, which is 49% below median its 10-year median of 13.38 and 39.7% below the Business Services industry median of 11.26. Promotica SpA's overall GF Score™ is 88/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBIT calculated?
EV-to-EBIT is calculated from a company's financial statements. For Promotica SpA (MIL:PMT), the current EV-to-EBIT is 6.79 as of Jul. 30, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Promotica SpA (MIL:PMT) Overvalued in 2026?
Based on GuruFocus' analysis, Promotica SpA stock appears to be undervalued.
The current stock price of €2.80 is trading 10.8% below its estimated GF Value™ of €3.14.
GuruFocus considers Promotica SpA to be Modestly Undervalued.
Key valuation signals for MIL:PMT:
EV-to-EBIT: 6.79 (49% below median its 10-year median of 13.38)
GF Value™: €3.14 vs. price of €2.80 (10.8% below fair value)
Industry Position: 39.7% below the Business Services median (#229 of 853)
No single metric tells the full story. See the MIL:PMT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Promotica SpA offers a complete consulting service for promotional planning and development, managing them at each phase from planning of promotional operations, implementation of the communication campaign, procurement of prizes, logistics services, data monitoring to finally measurement of results.
88GF Score
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